Topic: Marketing Vocabulary 7

An exercise to help you learn & pratice some common vocabulary/terms

used in marketing. Choose the best response to complete each of the
sentences below.

1. We have to develop a better online ______________. We're not getting

as many hits as we used to.
strategy
status
stronghold

2. Which audience ______________ are you aiming for? Teenagers?

segment
selection
segue

3. ______________ placement refers to having a brand (Coke, Nike, etc.)

appear during a movie, show, etc. Companies usually pay a lot of money to
have their products appear this way.
Stuff
Object
Product

4. The ______________ of products into the plot of a movie is critical to

many companies' marketing strategy.
intrusion
integration
interest

5. "Brand entertainment" is a fairly new concept that involves marketing a

brand within the ______________ of "original" programming. In other
words, the advertisements become part of a program.
contentment
contextual
context

6. In some ways, "brand entertainment" is more ________________ ( =

less obvious) than traditional advertising, which is why some people see it as
being more subversive.
subtle
silly
 scalable

7. If something is _____________, it is present everywhere.

ubiquitous
uninspired
unveiled

8. _____________ will be spending billions of dollars on Olympics-related

advertising.
Respondents
Ads
Sponsors

9. The goal here is to start new relationships, and to ______________ ( =

strengthen) existing ones.
make stronger
deepen
electrify

10. We need to do a better job at ______________ what the brand is about.

commuting
communicating
competing