Testimonials for proposal submission

Testimonials are one of the most important tools a company can use
to show potential customers how valuable their products and services
are. Testimonials are a short statement that describes how a product
or service worked for a customer.
How to write a testimonial:
You want your testimonials to tell a story about your product and
business. You should consider what kind of feelings you want your
potential customers to have about your product, what challenges your
customers overcame and what value they found in using your services
or products
1- Determine what story you want to tell:
You want your testimonials to tell a story about your product and
business. You should consider what kind of feelings you want
your potential customers to have about your product, what
challenges your customers overcame and what value they found
in using your services or products.
2- Ask specific questions:
You want to guide your customers to give you the kind of
information you will include in the testimonial. Build your
questions around the story you are telling about your business
and products. Your questions should be specific and open-ended
so you can get as much information as possible.
3- Keep it short and conversational:
Your testimonial should only be two or three paragraphs, at most.
They should be written in your customer's tone so that your
testimonial doesn't seem overly formal or technical. Testimonials
are accessible, easy to understand the content that connects
with potential customers.
4- Use the customer's name and include pictures, if possible:
You want to use your customer's name for the testimonial to feel
genuine. Associating your customer's name with the testimonial
will help your future customers to put a name to the story the
testimonial is telling you.

- Pictures are an important part of storytelling and your

customers will respond to them, whether it is before and after
 images or a company logo. If you can, include an image to
demonstrate the value of your services or products.

Types of testimonials:

 Quote testimonial: This testimonial uses words directly from a

satisfied customer and is the most common kind.
 Peer testimonial: This testimonial shows your customer as
someone similar to your future customers and usually includes a
portrait.
 Social testimonial: This is an organic testimonial, where your
customer offers to share their experience with your company on
social media.
 Video testimonial: This testimonial is when you record your
customer talking about your product. It's eye-catching, authentic
and engaging.
 Interview testimonial: This testimonial uses a question-and-
answer format on video or in print where you ask your customers
about their experience with your company.
 Influencer testimonial: This testimonial is when celebrities or
social media personalities speak for your company. You should
be sure that any paid influencer campaigns are clearly labeled

Examples

Here are some examples of testimonials:

Quote testimonial
"We were looking for an affordable marketing company and Silver
Tongue Media more than delivered. They manage our blog and social
media accounts and produce our brochures. We saw an immediate
increase in our social media presence and our followers doubled in a
month and our garage business has increased 50% in two months! They
took the time to understand who we are as a company and gave us a
few amazing marketing plans to choose from. We wholeheartedly
recommend Silver Tongue to everyone we know."
- Julian Buchanan, CEO Smooth Ride Automotive Repair
Social testimonial
"If you are looking for a rare book, you need to check out Parchment
Bound Books on Main Street. I was looking for a first edition for my
dad's birthday and I had almost given up. I went in just to see what
they had and they were the friendliest people! They helped me find the
perfect book for him and even offered a layaway. They have a huge
selection of new, used and collectible books and their cappuccinos
are to die for."
-Alex White
Influencer testimonial
"Hello, everyone! I'm Bella Rodriguez and today's post is sponsored by
Bold and Beautiful Cosmetics. This is a vegan cosmetics brand owned
and operated by a woman of color! They sent me three lip colors and
I'm going to show them off to you. This first one is a cherry red and it's
everything I've ever wanted in a red lip. Look how smoothly it goes on!
And the coverage is perfect. I love this color too much to take it off.
I'll swatch it on my arm with the other two, so you can see the other
colors."

How to Write a Testimonial (With Examples) | Indeed.com