Professional Documents
Culture Documents
Org Theory Lecture Ten
Org Theory Lecture Ten
Transformation &
Decision Making and
Learning
15 December 2022
• Part One: Transformations
• Legstretch!
• Decline
• Organizational life cycle: A sequence
of stages of growth and development
through which organizations may pass
• Organizational growth: The life-
cycle stage in which organizations
develop value-creation skills and
competences that allow them to
acquire additional resources
• Organizational inertia: The forces
inside an organization that make it
resistant to change
• Organizational decline: the life-cycle
stage that an organization enters
when it fails to anticipate, recognize,
avoid, neutralize, or adapt to external
or internal pressures that threaten its
long-term survival
The founding of an Liability of newness:
organization • The dangers
associated with being
the first in a new
A dangerous life cycle environment
stage associated with the
greatest chance of failure • A new organization is
fragile because it
lacks a formal
structure
11-6
Occurs when entrepreneurs
take advantage of https://arkenea.com/blog/how-successful-
opportunities to use their startups-started/
skills and competences to
create value December 2022: Airbnb market value:
$59.10 Billion.
• This is a story of 3 guys and how they went from renting mattresses to a $10 billion
company. In 2007, designers Brian Chesky and Joe Gebbia, couldn’t afford the rent on
their San Francisco apartment.
• There was a design conference coming to San Francisco and the city’s hotels were fully
booked, so they came up with the idea of renting out three airbeds on their living-room
floor and cooking their guests breakfast.
• They set up a simple blog and got three renters (two guys, one girl) for $80 each.
• After a small success and product market fit, they enlisted a former flatmate and a
computer science graduate, Nathan Blecharczyk, to develop the website and join the
venture.
11-6
First-mover advantages
the benefits of being the first
in a new environment or first
with new competitive
advantage in existing
environment
Liability of newness • Developing a business plan
Uncertainty • SWOT: identifying
• No guarantee of success • Strengths
• Weaknesses
• Early flexibility (Effective) • Opportunities
• Lacks formal structure • Threats
(Inefficient) • Feasibility (external opinions)
• Little formalization
• Very basic culture
• Easy target of strong
competition
• Andrew Carnegie
• Starting out
• Basic skills
• Hard work
• Quick promotion
• Intitiative
• Investing
• Ideas on efficiency
• An eye for innovation Andrew Carnegie: Entrepreneur, Industrialist
• Open to benchmarking in Steel.
• First mover
• Adopted new technology
• All skills were ”in-house”
Had eight employees – Dalarnas Plåtslageri AB is
now going bankrupt in Borlänge
11-9
As the environment is populated with a number of
successful organizations, birthrate tapers off because:
• Fewer resources are available for newcomers
• Less first-mover advantages: (benefits of being the first
in a new environment or first with new competitive
advantage in existing environment)
• Difficulty of competing with existing companies
11-11
11-12
R-strategy: A strategy of entering a new
environment early (r is the high growth rate
stage)
11-13
• Specialists: • Generalists:
Organizations that Organizations that
concentrate their skills spread their skills thin to
to pursue a narrow compete for a broad
range of resources in a range of resources in
single niche many niches
• Customer-oriented
11-14
11-17
Organizational growth: The life-cycle stage in which
organizations develop value-creation skills and
competences that allow them to acquire additional
resources
• Organizations can develop competitive advantages by
increasing division of labor
• Creates surplus resources that foster greater growth
• Growth should not be an end-in-itself
11-19
Institutional environment: Values and norms in an
environment that govern the behavior of a population
of organizations
11-20
Organizational isomorphism: the similarity among
organizations in a population
• Normative: what is the right organization design
• Coercive: the design forced upon an organization
• Mimetic: trying to copy other’s design
Disadvantages of isomorphism
• Organizations may learn ways to behave that have become
outdated and no longer lead to organizational effectiveness
• Pressure to imitate may reduce the level of innovation in
the environment
11-21
Organizational inertia: The forces inside an
organization that make it resistant to change
• Risk aversion: Managers become unwilling to bear the
uncertainty of change as organizations grow
• The desire to maximize rewards: Managers may increase
the size of the company to maximize their own rewards
even when this growth reduces organizational
effectiveness
• Overly bureaucratic culture: In large organizations,
property rights can become so strong that managers spend
all their time protecting their specific property rights
instead of working to advance the organization
11-29
11-24
Greiner proposes 5 sequential growth stages
• Each stage results in a crisis
• Advancement to the next stage requires successfully resolving
the crisis in the previous stage
• Innovation Management
• Management Hierarchy
• Hierarchy Differentiation
• Differentiation Integration
11-23
Competition
• Assessing an organization’s effectiveness involves
comparing its profitability relative to others
• Profitability: Measures how well a company is making use
of its resources by investing them in ways to create goods
and services that generate profit when sold
• Short-term profits say little about how well managers are
using resources to generate future profits
• ‘Natural Selection’: survival of the fittest
11-26
• Changes in the environment
• Affect an organization’s ability to obtain scarce resources,
thereby leading to decline
• Makes it difficult for top management to anticipate the
need for change and to manage the way organizations
change and adapt to the environment
• ‘Natural Selection’: survival of the fittest
11-26
Figure 11.5 - The Relationship Between
Organizational Size and Organizational
Effectiveness
The first consumer
friendly camera & film
High Profits
• Mass production
• Leading technology
• Advertising
• Global market
5 stages of decline • Stage 4: Crisis
• Stage 1: Blinded • Desperate but without a
way forward
• Fujifilm cheaper film
• Polaroid lawsuit • Stage 5: Dissolution
• Paper quality and price • Bankruptcy 2012
• Alternative technologies • Restructure, still exists
• Stage 2: Inaction
• No investment in alternative
tech
• Stage 3: Faulty action
• Increase control by buying
market shares and suppliers
11-32
• What examples can you • What makes a business
think of a business life survive life cycles?
cycle?
• Can a business have many
• Are they slow and gradual? cycles?
• Or just one that never turns
• Are they fast in growth? downwards?
• Are they dramatic in
decline?
• 15 minute break.
• Decision making
12-7
Information and uncertainty: Can managers be aware of all alternative courses of action
and their consequences?
Managerial abilities: Do managers have the ability to process the information required to
make decisions?
Preferences and values: Can managers agree about what are the most important goals for
the organization?
12-6
• The Rational-Analytical View
• Intentions and Evaluation
• Plans and Organization
• Hierarchy
• Deliberate Choices and Linearity
12-9
• Satisficing: Limited information searches to identify
problems and alternative solutions
12-9
12-10
• The incrementalist model: Managers select alternative
courses of action that are only slightly, or incrementally,
different from those used in the past (the science of
“muddling through”)
• The unstructured model: Describes how decision
making takes place in environments of high uncertainty
(roadblocks, unprogrammed)
• The garbage-can model: A view of decision making that
takes the unstructured process to the extreme: decision
making becomes a “garbage can” in which problems,
solutions, and people all mix and contend for
organizational action
12-11
8-6
• What structures can help
decision making on a boat?
• On which level(s) is
organizational learning most
important?
• What are the risks to learning
and can result in decline on
board?
• What organizations are very
unlike a boat? And why?
Organizational learning: The process through which
managers seek to improve organization members’
desire and ability to understand and manage the
organization and its environment
• Creates an organizational capacity to respond effectively
to the changing business environment
• Employees at all levels must be able to analyze the way an
organization performs and experiments with change to
increase effectiveness
12-15
Types of organizational learning (James March)
• Exploration: Organizational members search for and
experiment with new kinds or forms of organizational
activities and procedures (effectiveness)
• Exploitation: Organizational members learn ways to refine
and improve existing organizational activities and
procedures (efficiency)
12-16
12-18
4-14
• Several factors may reduce organizational learning
over time
• Managers may develop rules and standard operating
procedures to facilitate programmed decision making
• Past success with SOPs inhibits learning
• Programmed decision making drives out nonprogrammed
decision making
12-21
Jusqu'ici, tout va bien
12-22
12-23
Tough competition: but what
is the future?
12-24
Knowledge Management Decision Trees (if…then)
• Codification approach:
Knowledge is carefully
collected, analyzed, and stored
in databases where it can be
retrieved easily by users who
input organization-specific
commands and keywords
• Personalization approach: IT
designed to identify who in the
organization might possess the
information required for a
custom job
12-27
• Constructing the top-management team
• Wheel configuration decreases org learning because
managers report separately to the CEO; when problems
are simple and require minimal coordination
• Circle configuration works best for team and
organizational learning
12-28
Collateral organizational structure: An informal
organization of managers that is set up parallel to the
formal organization structure to “shadow” the
decision making and actions of managers in the
formal organization
• Allows an organization to maintain its capacity for
change at the same time that it maintains its stability
12-32
Organizational Insight 12.2 Open innovation
”Learning to
learn”
12-31
12-33