Article Review

DEPARTMENT: OF MBA

Masters Program in Business Administration

Course of Marketing Management

Individual Assignment - 1

Section A

Name ID

Tekabe Adugna 0178/15

Submitted To: - Instructor: Dr Habtamu

Submitted Date:-21/05/202
Article Review

Bibliography
Arasy Alimudin, Achmad Zakki Falani , Alexander Machicky Mayestino , Agus Sukoco,Elok Damayanti.
(2022, July 04). The Effect of Promotional Strategies Through Social Media Marketing on Sales
Volume of Micro Small and Medium Enterprises Post-Covid-19 Pandemic. International Journal
of Entrepreneurship and Business Development, V, 11 Number.

Introduction

I want to become Entrepreneur of medium enterprise .The dramatic growth in the adoption and
use of social media has become beneficial for Medium Enterprises. Social media is a popular
tool for medium enterprise for enabling clear communication, allowing them to understand
customer needs, and providing efficient information for responding competently and proactively
to these needs. Social media increases brand awareness. Social media is no longer just a place to
connect and socialize with friends and family. social media enable entrepreneur easy to build
brand awareness, facilitate customer service, and increase revenue.

Most of time people use social media without any purpose especially in Developing country,
but I want to use social media for running my business. Social media have a lot of benefit for
business such as creating awareness of brand to customers, engage the audience ,promote
customer service, learn about your audience, improve sales and conversion rates, build
partnerships, keep up with industry trends, reaching a large and global audience, building a
strong relationship with customers ,cost effective and easy to tracks.

General Objective

The general objective of this research is investigating effect of advertising and sales promotion
on sales volume through social media marketing.

Specific Objective

 Examine Magnitude the influence of advertising on social media marketing.

 Investigating effect of Advertising on Sales Volume.
Article Review

 Examining effect of Sales Promotion on social media marketing.

 Investigating effect of Sales Promotion on Sales Volume.
 Examine Magnitude influence of social media marketing on Sales Volume.

New Ideas or Information

There is no effect of Advertising on Sales Volume and this is in accordance with the facts on
the ground that MSMEs during the COVID-19 pandemic were unable to carry out advertising
activities because they were unable to pay advertising fees.

Research Methodology

This research uses quantitative research methods and includes explanatory research and
explanatory research because this study intends to explain the causal relationship between
variables through hypothesis testing with partial least squares path modeling analysis techniques.

The results of hypothesis testing shows the following:-

1. There is an effect of advertising on social media marketing and the first hypothesis is accepted

2. There is no effect of Advertising on Sales Volume and the second hypothesis is rejected this is

in accordance with the facts on the ground that MSMEs during the COVID-19 pandemic were

unable to carry out advertising activities because they were unable to pay advertising fees.

3. There is an effect of Sales Promotion on social media marketing, the third hypothesis is

accepted.

4. There is an effect of Sales Promotion on Sales Volume, the fourth hypothesis is accepted

5. There is an influence of social media marketing on Sales Volume, the fifth hypothesis is

Accepted.
Article Review

Strengths of article

During this rapid development technology social media are great impact on sales volume the
study result show effect of advertising and sales promotion on social media marketing and show
benefit of social media for small and medium enterprise such as having enough campaign funds,
having formal-looking social media brand pages, large and highly engaged fan base or followers
who are focused, presence on leading social media networks related to your industry and
providing contagious and compelling content.

Weaknesses of article

Article show only positive effect of social media marketing on the sales volume of small and
medium enterprises, but Some social media marketing negative effects may be affecting small
and medium enterprises right now without even realizing it.

Conclusion

In this article review wrote effect of advertising promotion strategies and sales promotions
through social media marketing on the sales volume of small and medium enterprises after the
Covid 19 pandemic and also mention the following point such as information about article (title
name, authors, paper volume ,paper number publication date and year), introduction ,general
and specific objective , research methodology, strength and weakness of article.