Part

01

Digital transformation survival

guide: Unlocking business
value with an open platform
Embrace the challenges
In 2020, businesses that hadn’t yet undergone a digital transformation were
caught off guard. COVID-19 changed the world and exposed weaknesses. Who should read this guide?
But it also revealed resilience and helped organizations focus on building
the connections that really matter. • Chief Digital & Innovation
Officers
In 2021, those that understand the importance of reorienting the business
with an open platform will be well positioned for future digital success. • Heads of Product &
eCommerce
Welcome to the Digital Transformation Survival Guide • Partner & Alliances Leaders

If you’re like a lot of business decision-makers, 2020 was a crash course • Customer Experience
in digital transformation. Given only about eight weeks to do what typically Leaders
takes five years, no one got everything right. The key now is to take a deep • API Product Managers
breath and make sure you’re building the right strategy and prioritizing the
right products, projects, and programs for 2021 and beyond. • Marketing Leaders

Banking • Healthcare
Insurance • Manufacturing
Transportation & Logistics
Retail • Pharma

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If you’re looking for answers about how to eliminate data silos and move your
digital projects forward, you’ve come to the right place. This guide explains
how an open platform provides the strategy and capabilities you will need
to face new (and urgent) business challenges, to grow, and to evolve your
organization and your operations so you’re stronger than ever before.

It’s divided into four parts, each designed to guide you further along the path
to long-term digital success.

Part 1: Embrace the challenges

Reconfiguring your business for the future isn’t a small

thing. Learn about the challenges you’ll face and how
an open platform can help you address them.
Part
01

Digital transformation survival

guide: unlocking business
value with an open platform
Embrace the challenge

Part 2: Appraise yourself honestly

Knowing where you’re starting from is the only way you

can move forward. Assess your organization’s level of
digital maturity and get guidance on what to do next.
Part
02

Digital transformation survival

guide: unlocking business
value with an open platform
Appraise yourself honestly

Part 3: Explore the possibilities of an open

digital model

Learn how an open platform can help you reach new

customers, experiment with new business models, and
create new products and services faster at lower cost.
Part
03

Digital transformation survival

guide: unlocking business
value with an open platform
Explore the possibilities of an open digital model

Part 4: The future is open – create your

digital destiny

Prepare to take the next steps with an open platform

to unlock existing digital assets and create new
business value.
Part
04

Digital transformation survival

guide: unlocking business
value with an open platform
The future is open: create your digital destiny

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 Embrace the challenges
Complacency in moving to a digital infrastructure was once a luxury. Now it
can kill a business.

In 2020, businesses around the world had to go digital overnight. Our habits
as consumers, customers, and employees have changed profoundly, and a
lot of these changes are here to stay. We have become more comfortable
with organizing our activities online and on mobile first. For example, in
the U.K, e-commerce now accounts for a third of all sales – it used to be
one fifth. Globally, online food ordering now accounts for 45 percent of all
restaurant revenue, even where you can choose to dine in.

This digital transformation required breaking down business processes

into components that can be composed together into new value chains.
Application programming interfaces (APIs) are the connectors that enable
these digital components to be integrated and orchestrated in new ways as
needed. They are business enablers that allow datasets and functionalities
to be exposed. This allows external partners to add your data, services, and
products directly into their channels and workflows.

Open platforms help

businesses tap into the
value in their digital
systems to create bril-
liant customer experiences
and accelerate innovation
across business units
and geographies.

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Look inward first
Digital transformation starts at home. It’s not just about moving existing
operations online and onto mobile. It’s about reconfiguring your business
for the future so you can build new digital products and services, with
potentially new business models and revenue streams, reaching new
markets and customers.

14%
of annual revenue is the
amount companies across
industries invested in digital
initiatives before COVID-19
(McKinsey & Company)

97%
of enterprise decision-makers
believe the pandemic sped
up their company’s digital
transformation (Twilio)

79%
of companies have
increased their budget for
digital transformation (Twilio)

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 Customers have redefined “digital”
“Digital” used to mean being available to your customers anywhere, at any
time. Now it means giving them the ability to unlock the value you offer in
the formats and places they choose.
They don’t just want mobile
access to a banking app.
They want access to their
bank account from within
their investment trading app.
Customers don’t want
to call customer service.
They want to use your
online chat service from
within their favorite
e-commerce website.
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Customers don’t want
to visit a website to buy
insurance for their new
kitchen appliances.
They want to choose an
insurance product and mix
and match signature kitchen
features from your partner
supplier network — all from
within your showroom website.
Embedded finance, embedded
e-commerce, embedded
insurance, embedded health:
it’s all made possible because
businesses are exposing
functionalities as APIs.
6
Digital enables co-creation
It’s true that composable products and services make things more complex.
But they also generate more opportunities. Customers don’t need to look
elsewhere because your base product isn’t the right fit for them. They can
compose exactly what they want from the API components you make
available. Digital enables a new level of co-creation.

Even your internal workforce can mix and match. Using APIs as components
that integrate various business capabilities, datasets, and customer views
can help employees build the experiences that make them more efficient
and productive.

Re-use of digital
assets and
capabilities
empowered multi-
national Erste Group
to invent “George,”
the digital financial
companion for almost
6 million people
in Europe

Read the
Case Study

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 Integrate and orchestrate
Often, our business intuition tells us to simplify and streamline in order to
manage complexity. That’s not always possible when IT infrastructure needs
to serve multiple business units across multiple geographies.

Being flexible and future-proofing business operations is not about choosing

one supplier with one platform to solve all your needs.

25%
of enterprises find it challenging
to gain operational visibility,
with systems and processes
not able to communicate with
each other

21%
of enterprises feel that their
legacy systems are slowing
down business growth

22%
of enterprises align their IT
infrastructure teams with
business strategy to enable
future growth

Source: Opsview

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An open platform is not technology for technology’s sake
Today’s digital enterprises need to assemble components and tools and
make them work together. Lines of business often have the customer
relationships and understand the product features that need to be built to
support the next wave of innovation. Technology needs to enable lines of
business to reach their goals: happier customers, growing revenue, and
reduced operational costs.

But together, lines of business in an enterprise or larger organization also

need to work across their silos and share their digital services to avoid
duplication of effort.

An open platform approach enables you to build flexibility and future proof
your operations: it’s about being able to integrate and orchestrate your
ever-expanding digital toolbox and understanding how to leverage your
technology to create new business value.

An open platform brings your technical teams closer to your business

strategists. Technology is used to achieve broader business goals.
Business no longer needs to conform to common technology choices.
Instead, technology is flexible enough to suit each business need while still
working in unison.

Securely create and

manage integrations,
and turn your
innovative ideas
into reality.

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Sharing data for faster innovation
Case study: ENGIE

Becoming a data-informed organization means introducing

We’ve recently signed a
common technology in a way that doesn’t slow down line-of-
business innovation. 50-year contract… which
depends in a large part on
At ENGIE, 26 business units had separate contracts with the same data the ability to share data
provider. Using Amplify, Axway’s API Management platform, ENGIE created
-- a great example of how
an orchestrated infrastructure that allowed each line of business to work
autonomously and choose their own tech stack for their operations.
innovative services have
been made possible by
By sharing data, individual business units reduced duplicate data purchases our API-First strategy
by up to 60%, which resulted in 3x fewer requests to external data providers.
Renaud Ribal, Operational Director
The move to a more composable, ecosystem-focused approach and the
ability to share data was a key factor in winning a 50-year contract with a
major U.S. state university.

Read the
Case Study

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Part 1 Recap

Digital transformation is no longer optional. Embrace the challenges. Digital transformation

is not simply moving
• There’s no time to wait (or waste). existing operations
• Being digital means putting customers in the driver’s seat. online and onto mobile.
It is reconfiguring your
• Composability is the way to conquer complexity. APIs are the key.
business for the future
• To meet changing customer preferences, empower lines of business so you can build new
to innovate. products and services,
with potentially new
business models and
revenue streams,
reaching new markets
and customers.

Ready for the next step?

Read Appraise yourself honestly, Part 2 of the Digital transformation survival
guide: Unlocking business value with an open platform

Download Part 2

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