MKM Reviewer 1stQ

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Involves creating, maintaining and enhancing strong relationships with customers and other stakeholders.

Increasingly, marketing
is moving away from a focus on individual transactions and towards a focus on building value-laden relationships and marketing
networks.
It is not just in the way that every company says that they do. Make sure that every interaction you have with your customers shows
them that they are valued.
An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing
customer relationships in ways that benefit the organization and its stakeholders.
This concept refers to the idea that people will buy more goods and services through personal is?
It is almost a lost art. Saying 'hello,' 'good afternoon,' 'sir', and 'thank you very much' are a part of good customer service. For any
business, using good manners is appropriate whether the customer makes a purchase or not.
This concept refers to the views that organizations must satisfy the needs of consumers in a manner that gives for society’s benefit.
Trust and loyalty go hand in hand, and it is super beneficial for all business. It will help prevent customers from turning to competitors.
The act of taking care of the customer's needs by providing and delivering professional, helpful, high quality service and assistance
before, during, and after the customer's requirements are met.
Is the process of predicting future events and conditions and of determining the best way to attain the goals and objectives of the
organization?
It is the relationship between benefits and the costs including money, stress, and time to sacrifice that is necessary to get those
benefits.
The salesperson sells the product and encourages the customer to call whenever he or she has any questions or problems.
It includes activities aimed at developing and managing trusting and long-term relationships with larger customers.
All customers should be treated professionally, which means the use of competence or skill expected of the professional.
Professionalism shows the customer they're cared for.
Top-level broad goals to show how the business can benefit from channels. So, goals are the broad aims used to shape strategy.
They describe how marketing will contribute to the business in key areas of growing sales, communicating with audience and saving
money.
Is a marketing strategy a company uses to determine if it can produce a viable product consumer want or need, whether the company
can produce enough products to fill the need, and the marketing method by which the need can be filled?
It is shaped by your business strategy, your marketing strategy is your purpose; it's the offering you deliver, how you will deliver
it and why your marketing efforts will help you achieve your company’s mission and strategic goals. Once you have your strategy, only
then will you be able to develop an effective marketing plan.
It is the act of taking care of the customer's needs by providing and delivering professional, helpful, high quality service and assistance
before, during, and after the customer's requirements are met. Customer service is meeting the needs and desires of any customer.
Driven by your strategy, your marketing plan is the execution; the roadmap of tactical marketing efforts that help you achieve your
marketing goals. Your plan is your detailed campaign of what you will do, where you will do it, when you will implement, and how you
will track success.
Top-level broad goals to show how the business can benefit from channels. So, goals are the broad aims used to shape strategy.
Relationships are based on communication. Your customers and users want to communicate with you, so be sure to communicate
with them often. Relationship marketing works well when you strive to be there for your customers.
Is the development of an ongoing connection between a company and its customers. The relationship involves marketing
communications, sales support, technical assistance and customer service. Customer relationship is a big part of marketing.
Encourage shoppers to return to stores where they frequently make purchases.
The benefits are reaped both by the company and the customers. It helps customers identify more with the company. Keeping your
communication lines open and keeping in touch with the customers makes them feel like they are being valued. It will keep customers
coming in and build brand equity for the company in the long run.
Like a lot of what we’ve been mentioning, it comes back to interactions. While electronic communication is great, and often preferred,
having a face-to-face meeting can help the customer feel valued.
he strategic plan involves adapting the firm to take advantage of opportunities in its constantly changing environment. It is the
process of developing and maintaining a strategic fit between the organization's goals and capabilities and its changing marketing
opportunities.
Is a broad process that can address the entire business, or a portion of the business such as marketing while Marketing planning?

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