Download as pdf or txt
Download as pdf or txt
You are on page 1of 1

Ramon National High School

Senior High School Department

REFERENCES

Abi Adeleke (2020). A Case Study of the Marketing Tools Coffee Shop Owners

Uses to Sustain Businesses. Open Journal of Business and

Management. Vol.8 (2), March 2020.

https://www.scirp.org/journal/paperinformation.aspx?paperid=98940

Ashley S Otto, David M Szymanski, Rajan Varadarajan (2020). Customer

satisfaction and firm performance: insights from over a quarter century

of empirical research. Journal of the Academy of Marketing Science 48,

543-564, 2020. https://link.springer.com/article/10.1007/s11747-019-

00657-7

Bintu Mustapha (2017). Effects of Marketing Mix Strategy on Performance of

Small Scale Businesses in Maiduguri Metropolitan, Borno State Nigeria.

Journal of Marketing and Consumer Research 31 (2), 1-6, 2017.

https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=marketin

g+strategies+effects+on+the+profit+of+a+business&btnG=#d=gs_qabs

&t=1681209977350&u=%23p%3D4RYnS4hdMxcJ

Campbell, C., & Farrell, J. R. (2020). More than meets the eye: The functional

components underlying influencer marketing. Business Horizons, 63(4),

469–479. https://doi.org/https://doi.org/10.1016/j.bushor.2020.03.003

Chang, W., & Taylor, S. A. (2016). The effectiveness of customer participation


in new product development: A meta-analysis. Journal of Marketing,
80(1), 47–64. https://doi.org/10.1509/jm.14.0057
Denish Shah, V Kumar, Yingge Qu, Sylia Chen (2012). Unprofitable Cross-

Buying: Evidence from Consumer and Business Markets. Journal of

Marketing. 76(3), 78-95. https://doi.org/10.1509/jm.10.0445

62

You might also like