GE1711
Communication Aids and Strategies using Tools of Technology
I. Technology and Communication
A. Key Tools and Platforms in Digital Communication
1. Social Network Platforms
 A social platform, as defined be Techopedia, is a
web- based technology that enables the
development, deployment, and management of
social media solutions and services.
 Facebook, Twitter, Google Plus, and LinkedIn are
among the top social network platforms that can be
used by different organizations, company, and
businesses.
 For example, Facebook can be used to post
infographics, interesting pictures, or engage the
viewers in surveys or contests. Twitter can be a
medium for spreading links, promoting people or
organization, posting announcements, and asking or
entertaining questions.
2. Content Publishing Platforms
 Content publishing platforms are used to prepare
and deliver content to the audience. A content may
be an information about a certain individual,
company, product, event, social issue, etc.
 There are groups and individuals who use YouTube
or Vimeo because it is a good platform for video
publishing, sharing, rating, and commenting. Some
prefer to create blog-based websites where they can
publish their articles and news with the help of
Wordpress. Emails, and digital newsletters are still
one of the most reliable tools if the user is not that
tech-savvy.
In spite of the advantages that these tools can bring, keep in
mind that it can also bring harm if it not used appropriately.
These tools are not for internal departmental conversation
and knowledge sharing and should not be used for debate
and conflict resolution.
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B. Multimodal Text
 Multimodal refers to the strategic use of two (2) or more
communication modes within the same text and where
all modes are attended to as part of meaning-making.
 A multimodal text can be printed (books, comics,
posters, and print ads), digital (slide presentations, e-
books, e- posters, blogs, web page, film, and social
media), live (performance and events), and transmedia
(using a combination of printed, digital, etc. to tell a
story)
II. Tips in Delivering Presentations
1. Prepare
Know whom you are about to speak and what they are
expecting or needing from the presentation. Also, it is
important to prepare your equipment and handouts.
2. Start with a bang, not a whimper
Many presenters begin by giving their name, and the title
of the program. If you use this, you might lose your
audience before you start.
You can start with a compelling quote, a great story, a
stunning statistic or even a provocative question. The
key is to get the people’s attention. Then you can
introduce yourself and the topic.
3. Keep it short
Humans have short attention span if they are only sitting
and listening to a speaker. It is better to have the
audience wanting more of you than to feel that they have
had more than enough.
You may also use Kawasaki’s 10-20-30 rule in your
speech. This rule states that a Powerpoint slide should
have no more than 10 slides, last no longer than 20
minutes, and have no text less than 30-point font.
4. Use stories
Use stories to illustrate your key points. This makes the
presentation much more memorable.
5. Be courteous, gracious, and professional at all times
When audience members give questions or comments,
you should thank them for their input. A true professional
can always remain cool and in control even with the
most challenging audiences.
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6. Evaluate
You may ask a trusted colleague to observe your
presentation and give you feedback. If that is not
possible, at least take time after every presentation to
review what you believe went well and what could be
improved.

For example, if you wanted to see how’s your

performance in your presentation, like when we have
meeting in school, you can the recordings to see your
performance so you know where or what to improve.

References:
Arkenberg, A., Fredrick, J., Mangini, A., and Perlman, S., (n.d.) Strategies for effective
communication in the new digital media landscape. Retrieved from
https://www.tellusventure.com/downloads/reference/santa_cruz_strategies.pdf
Doyle, S. (n.d.). 8 tips on giving a presentation like a pro. Retrieved from
https://www.entrepreneur.com/article/274646
Reynolds, G. (2016). Top ten delivery tips. Retrieved from http://www.garrreynolds.com/preso-
tips/deliver/
Social platform. (n.d.). Retrieved from https://www.techopedia.com/definition/23759/social-platform
Young, S. (n.d.). 18 tips for killer presentations. Retrieved from
http://www.lifehack.org/articles/communication/18-tips-for-killer-presentations.html

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