BELLEIFY

Hair and beauty salon

Owner: Denise Lyn L. Moreno– Address: Sta. Mesa

Vision:

To be the leading provider of affordable, high-quality skin and hair care products and
services in the Philippines, while staying up-to-date with the latest trends and providing
excellent customer service.

Mission:

To help our customers achieve their beauty goals through our skilled and experienced
employees, our commitment to consultation and customization, and our use of high-quality
products and services.

Actual Situation/Rationale/Background/Problems Encountered:

The Philippines is currently experiencing an economic slowdown. As a result, less and less
people are able to afford going to salons and parlors; style their hair, get their makeup done,
or receive other beauty treatments. More and more people are opting to do self-care and
beauty-related treatments at home. The general populations rise in interest and
understanding of treatments will stand out in our industry by providing high quality and
transparent products to earn each individuals trust and interested in our skin and hair care
products and services.

Consumer trends are constantly changing, and the beauty and salon industry is no
exception. What is popular today may not be popular tomorrow. Staying up to date with
trends will be a big focus of this company. We will achieve this by attending industry events,
reading trade publications, and following social media influencers.

Most customers go out of salons unsatisfied with their transformations due to the lack of
communication with the stylist or a mismatch between the stylist's specialty and the
customer's vision. We put an emphasis on our employees' skills in consultation and
customization.
 Belleify’s Organizational Chart

Ms. Denise Lyn L. Moreno

Owner/Manager

Ms. Nathalie White Ms. Andrea Ipo

Marketing Receptionist

Mrs. Sheena Lopez

Senior Beautician

Mr. James Cruz Ms. Shira Ocampo Mrs. Isabelle Flores

Beautician Beautician Beautician

Terminal Objective:

 To have a fulfilled 250 customer requests by 3 months.

Enabling Objectives:

 To reduce the number of missed appointments by 25%.

 To hire unemployed individuals that possesses both technical and communicating skills.
 To use new technology to enhance customer experience.
 Reduce the number of customer complaints by 5%.
Technical Plan Specific Resources Budgetary Responsible
Activities Needed Requirement Person/Office/Agency

Setting up a Staff should Ux Designers to ₱ 70,000.00 Ms. Andrea Ipo

secure and receive high create page.
effective online performance
booking system training in using Stable internet
that is easily computers connection for
used by efficiently to optimal website
customers. encode datasets performance.
quickly and
effectively. Computer to
access system.

Maintaining a Set a quality Computer, ₱ 20,000.00 Mrs. Sheena Lopez

quality standard standard stable internet
for treatments, connection
hair styling, and Training for the online or
services. employees to be virtual seminar.
up to standards
with the
business.

Use a CRM Sign up for a Computer, ₱ 5,000.00 Ms. Nathalie White

system to track CRM system stable internet
customer provider. connection
feedback to for the CRM.
identify any Import
areas to customer data
improve. into the CRM
system.

Designing a Create a system Train staff to ₱ 12,000.00 Ms. Andrea Ipo

loyalty program to track manage the
that keeps customer program.
customers rewards.
hooked. Software and
hardware
systems.
 Grant chart
Activities Target Implementation Month
1 2 3 4 5 6 7 8 9 10 11 12

Registration
for business October –
from LGUs December 2023
and DTI.

Installation February –
of salon April 2024
fixtures.

Train March – May

employee.
2024

Start
April – June
operation of
salon. 2024

BUDGETARY REQUIREMENTS: (P2, 000,000.00)

DETAILS:

Business Permits: ₱ 3, 200.00

Utilities: ₱ 15, 000.00
Interior: ₱ 1, 500,000.00
Miscellaneous: ₱ 150, 000.00
Initial Inventory: ₱ 70, 000.00
Incentive: ₱ 16, 000.00
Other Expenses: ₱ 90, 000.00

TOTAL……. ₱ 1, 844,200.00

Ms. Denise Lyn L. Lorenzo

Owner/Proprietor