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Business Article

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Business Summary

Apple’s New iPhones

After deciding not to raise certain prices, Apple's most recent iPhones attracted

positive attention in China, but the corporation still confronts competition from local vendors in

one of its most significant regions.

Fans of smartphones in Asia sat up until the small hours of the morning to see

Apple display its iPhone 14 models on Wednesday in Cupertino, California. Numerous analysts

anticipated that the corporation will hike prices across the board in conjunction with its yearly

product release in September. Instead, the base and premium model beginning costs remained

the same, with the average iPhone 14 costing roughly $800.

September 9 marks the start of the four models' pre-order period, while

September 16 marks the start of sales for three of them (the 14, 14 Pro, and 14 Pro Max). But

since the iPhone 14 Plus won't be available until October 7, anyone interested in purchasing one

will have to wait almost a month.

As per the analysis the marketing strategies by the iPhone company targets to

gain higher profits. This comes after major improvements of the phones features. Modification of

the phone by the high quality features will increase the phones demand in the market. Many

celebrations and people’s opinions predict it’s high demand.

The market strategies also put in place by the company predict high profits to be

received by the company. The pricing also will favor it’s marketing due to the company

deciding not to raise prices.

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Wall Street Journal https://www.wsj.com/articles/apples-new-iphones-create-buzz-in-china-but-local-

rivals-loom-11662629401?mod=business_lead_pos5.

Companies Buying Large Numbers of Carbon Offsets That Don’t Cut Emissions

Many of the credits that are traded as a result of the development in renewable

energy, according to detractors, simply reflect the movement of money from one successful

business to another.

The Tuppadahalli wind farm in southern India produces green energy and makes

money thanks to its 34 turbines located on a hill. Acciona SA, ANA 0.81%, a €8.1 billion

Spanish infrastructure firm that staged an IPO of its renewables sector last year, is the owner of

the wind farm and three other wind farms in India. Due to Tuppadahalli's good financial

condition, low debt, and long-term contracts to sell the energy, an Indian credit-ratings company

upgraded it.

As a result, it may profit from the sizable and expanding worldwide market for

"voluntary carbon credits," which were created to enable businesses to compensate for their own

greenhouse gas emissions by supporting mitigation initiatives in other regions of the world. The

fundamental idea behind carbon offsets—that they should finance green initiatives that wouldn't

be feasible without the additional funding they bring—is undermined by transactions like these.

Some investors, experts, and government officials contend that businesses purchasing these

credits are merely shifting money to other well-established businesses now that renewable

energy can support itself financially.

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The turbines as per the article analysis generate more green energy which has

increased profits and also increased energy supply. The turbines also have no emissions limiting

environment pollution.

(Wall Street Journal) https://www.wsj.com/articles/renewables-carbon-credits-do-not-cut-

emissions-united-nations-verra-gold-standard-11662644900?mod=business_lead_pos1

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References
Arruda-Filho, E., Cabusas, J., & Dholakia, N. (2010). Social behavior and brand devotion among

iPhone innovators. International Journal of Information Management, 30(6), 475-480.

Stoddart, T. (2020, July 1). Content marketing: A modern guide. Copyblogger.

https://copyblogger.com/content-marketing/

Lewis, R., & Dart, M. (2010). The new rules of retail: Competing in the world's toughest

marketplace. Palgrave Macmillan.