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  • All About Market

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    Nadine Tarigan
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    This document discusses key marketing concepts such as market size, market share, market growth, and market leaders. It defines market size as the amount spent by customers on products in a market, while market share refers to a company's percentage of the total market. Market growth is an increase in the total market size over time, usually measured by rising sales revenue. The document encourages exploring an Indonesian industry by researching a company's market size, share, growth, and whether it is a market leader.

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    2. All About Market

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    This document discusses key marketing concepts such as market size, market share, market growth, and market leaders. It defines market size as the amount spent by customers on products in a market, while market share refers to a company's percentage of the total market. Market growth is an increase in the total market size over time, usually measured by rising sales revenue. The document encourages exploring an Indonesian industry by researching a company's market size, share, growth, and whether it is a market leader.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    2 views7 pages

    All About Market

    Uploaded by

    Nadine Tarigan
    This document discusses key marketing concepts such as market size, market share, market growth, and market leaders. It defines market size as the amount spent by customers on products in a market, while market share refers to a company's percentage of the total market. Market growth is an increase in the total market size over time, usually measured by rising sales revenue. The document encourages exploring an Indonesian industry by researching a company's market size, share, growth, and whether it is a market leader.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 7

    Real marketing

    MARKET SIZE, SHARE AND


    GROWTH
    VALUE VOLUME
    the amount spent by customers on the the quantity products sold to customers
    product sold by firms in the market.

    DEFINING MARKET SIZE

    POSSIBILITY RIVALS
    The potential number of customers The number of competitors (rivals) in the
    market
    DAT THING BETTER BE
    GROWING!
    Market growth refers to an increase in
    the size of a market, usually measured
    by the rise in total sales revenue of the
    market or industry. Market growth is a
    common business objective.
    WHAT SO GOOD
    BEING A MARKET
    LEADER?
    EXPLORING INDONESIAN INDUSTRY
    PAIR WORK ANSWER A QUESTION
    01 Find your pair
    03 What is your future prediction of the company
    and its industry?

    02
    EXPLORE SIZE, SHARE,
    MARKET GROWTH, AND
    MARKET LEADER
    Choose one company
    Find out all market size, share, growth
    and market leader of the company and
    its industry.
    04 PRESENT
    Make sure that each groups chose different
    companies.

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