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ENERGY DRINKS

• Energy drinks belong to a class of products


in liquid form, that typically contain
caffeine, with or without other added
dietary supplements
• These are non-alcoholic beverages that are
intended to offer a burst of high energy to
the consumer
• The energy burst could be attributed to
high amounts of caffeine
• The first energy drink appeared in the U.S.
in 1949 and was marketed as “Dr. Enuf ”
Energy Drinks

• Energy drinks are designed to give an


“energy boost” to the drinker by a
combination of stimulants and energy
boosters
• The major constituent in most energy
drinks is caffeine
• Energy drinks usually contain 80–150 mg of
caffeine per 8 ounces, which is equivalent
to 5 ounces of coffee or two 12-ounce cans
of caffeinated soda
Energy Drinks Consumption

The annual The second most Manufacturers Approximately,


consumption of common dietary recently have two thirds of
energy drinks in supplement used shifted their energy drink
2013 exceeded by young people consumer focus consumers are
5.8 billion liters in in USA from athletes to 13–35 years old
around 160 young people
countries
Types of Energy Drinks (three types)
• These are formulated for someone whose
Refreshment energy levels rundown or is recovering from
illness

• These are formulated to replace fluids rapidly during


exercise and also to maintain the body’s blood glucose
Sports level
• The top three global markets for sports drinks are
North America 50%; Asia/Australia 41%; Europe 8%.

Functional • To keep you alert for a physical activity


Ingredients Sugars in various forms such as high fructose, sucralose, acesulfame-K or
aspartame (Nutitive and non-nutritive sweetners)
The basic ingredients used for Mild acids such as citric acid, malic acid, or phosphoric acid which add a
manufacturing any form of sour taste
energy drink are the same and
act as stimulants and aid Nutrients can include caffeine in high amounts, vitamin B-complex,
antioxidant vitamins C and E, and taurine, an amino acid
performance
Common ingredients include: Other nutrients include bee pollen, inositol, and glucuronolactone
• Caffeine
Herbal extracts, such as ginseng, guarana and ginkgo biloba are often
• Sugars added for their nutritive value
• Vitamins Other herbs may include horny goat weed, milk thistle, yerba mate,
damiana and rosemary
• Acids
• Colors Colors: Besides being colorless, common colors include caramel color,
yellow, orange and bright red
• Flavors
• Herbal extract Flavors, either natural or artificial flavorings are used
Ginseng Roots
Guarana Ginkgo Biloba

Horny Goat Weed Milk thistle Yerba mate


What’s in
your energy
drink?
Taurine
• Taurine is an amino sulfonic acid that occurs naturally in
your body. It is particularly concentrated in your brain,
eyes, heart and muscles
• Taurine is important in several of the body's metabolic
processes, is thought to have antioxidant properties
• Taurine is also found in many foods. The main sources of
taurine are animal foods, such as meat, fish and dairy
• Because the form of taurine used in supplements and
energy drinks is usually made synthetically — not derived
from animals — it is suitable for vegans
Functions of Taurine

• Maintaining proper hydration and electrolyte


balance in your cells
• Forming bile salts, which play an important role in
digestion
• Regulating minerals such as calcium within your
cells
• Supporting the general function of your central
nervous system and eyes
• Regulating immune system health and antioxidant
function
What is Creatine?

• Creatine is a natural substance that turns into


creatine phosphate in the body. Creatine phosphate
helps make a substance called adenosine
triphosphate (ATP). ATP provides the energy for
muscle contractions
• The body produces some of the creatine it uses. It also
comes from protein-rich foods such as meat or fish
• Creatine is thought to improve strength, increase lean
muscle mass, and help the muscles recover more
quickly during exercise
Beneficial Effects of Energy Drinks

• The large amount of caffeine in energy drinks


provides the consumer with the desirable
effects of improved memory, increased
alertness and elevated mood
• Improvements in aerobic and anaerobic
cycling performance, attention performance
and/or reaction time tasks, afternoon driving
performance and different indices of alertness.
Potential Adverse Effects of Energy Drinks
Energy drinks are aggressively marketed with the
claim that these products give an energy boost to
improve physical and cognitive performance.
But, they also have several adverse health effects
• Cardio vascular effect
• Neurological and psychological effect
• Renal effect
• Dental effect
• Gastrointestinal and metabolic effect
Energy drink production
https://www.youtube.com/watch?v=-VOLuhRqsNQ

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