Principles of Marketing by Michelle M.

Esperal
Final Quiz 1
Completed on Tuesday, 8 August 2023, 10:58 AM
Marks 10.00/10.00
Grade 100.00 out of 100.00
Question 1

Question text
____________________________is the process of countering the extreme negative effects a
company gets when it receives bad publicity.

Question 1Select one:

a.
Damage control

b.
Role conflict

c.
None of the choices

d.
Objections

Question 2
Question text
Affiliative selling relationships are less likely to occur when the buyer needs a significant
amount of expertise needed from the seller and trust is an issue.

Question 2Select one:

True
False

Question 3
Question text
One of the effective components in measuring "Customer Satisfaction" is the customer's
expectation.
Question 3Select one:
True
False

Question 4
Question text
____________________________ are promotional activities companies do in addition to
advertising, public relations, and personal selling in order to sell a product. Issuing coupons,
running contests and games, and offering rebates and mail-in offers are examples of sales
promotions.

Question 4Select one:

a.
None of the choices

b.
Trade promotions

c.
Sales promotions

d.
Sponsorships

Question 5
Question text
In handling a customer complaint, you do not have to determine the root cause of the
problem.

Question 5Select one:

True
False

Question 6
Question text
______________________________ or overhead expenses, are costs that a company must pay
regardless of its level of production or level of sales. A company's expenses include items
such as rent, leasing fees for equipment, contracted advertising costs, and insurance. As
expense, you must pay your rent whether you stay there for the weekend or not.
Question 6Select one:

a.
None of the choices

b.
fixed costs

c.
breakeven point (BEP)

d.
variable costs

Question 7
Question text
A key component in the effectiveness of salespeople is the _______________ and depicted by a
funnel because not all the people and firms a salesperson talks to will become buyers.

Question 7Select one:

a.
None of the choices

b.
sales strategies

c.
sales relationships

d.
sales cycle

Question 8
Question text
A ________ is a sales promotion in which a small amount of a product that is for sale is given
to consumers to try. It increase awareness, so the strategy encourages trial and builds
awareness.

Question 8Select one:

a.
sample
b.
product placement

c.
None of the choices

d.
premium

Question 9
Question text
A ________________________is a promise by the seller that an offering will perform as the seller
said it would. The UCC makes a distinction and can be expressed or written or it may also be
implied.

Question 9Select one:

a.
loyalty

b.
discounts

c.
warranty

d.
Trade Promotions

Question 10
Question text
Consultative selling requires the seller to use special expertise to solve a complex problem
in order to create a somewhat customized solution.

Question 10Select one:

True
False