EXECUTIVE SUMMARY

Brief Description of the Product

PhotoPix Creation is a creative and customer-centric

company specializing in the art of personalized photo cards.
Our aim is to transform your cherished moments into
beautiful, tangible keepsakes. We understand the power of
photographs in preserving memories and creating lasting
connections.

Vision

The business envisioned to make your cherished moments

into beautiful, personalized photo cards, creating lasting
connections.

Mission

The business aim to provide customers the go-to name

for transforming memories into tangible keepsakes, leaving a
lasting impression on our customers and their loved ones.

Tagline

“Your Moment; Our Masterpiece”

Slogan

"Capture, Customized, Cherish"

Brief Profile of the Entrepreneur

The following are the creative founders of PhotoPix

Creation.

A. Jaymark F. Moron

Jaymark F. Moron is the second to the last son of

Anita F. Moron and Welilmo F. Moron. He born in February 26
2002, and was raised in Butuan City. He Graduated from
Obrero Elementary School and now He is studying at Agusan
National High School in his Secondary level education, which
is Grade 12 under the Accountancy, Business, and Management
(ABM) strand. He is kind and friendly. His goal in the
future is become a successful Business man.

B. Jannah V. Tajores

Jannah V. Tajores, also known as Jan, is the youngest

daughter of May Jane Vargas and Tochie Lou Cruzado. She was
born on January 7, 2006, and was raised in Butuan City. She
graduated from Riverside Central Elementary School, and now
she is studying at Agusan National High School in her
secondary level education, which is Grade 12 under the
Accountancy, Business, and Management (ABM) strand.
She is described by her friends as someone who is
optimistic and easy-going. Her goal is to become sucessful
in life.

C. Sheremae A. Tariao

Sheremae A. Tariao, she is the youngest daughter of

Leonida Tariao and Rogelio Tariao. She was born on September
28. 2005, and was raised in Butuan City. She graduated from
San Vicente Elementary School, and now she is studying at
Agusan National High School in her secondary level
education, which is Grade 12 under the Accountancy,
Business, and Management(ABM)strand.
She is described by her friends as someone who is
helpful and empathetic. Whenever something goes wrong, I'm
always the first to volunteer to help and always take time
to understand the problem and figure out how we can solve it
together. And hardworking. Her goal is to become a head Chef
and Successful in life.

D. Kobe Rylle Saco

Kobe is 19 years old and was born on March 24, 2004.

Kobe graduated on Bobon Elementary School. He takes his
junior highschool at Banza National High Shool and graduated
as an anspiring Honor student. Kobe is currently studying at
Agusan National Highschool-Senior Highschool (ANHS-SHS) as
an Accountancy, Business and Management (ABM) student.

Kobe is a really nice person, and anyone can get along

with him as long as they talk to him. He enjoys for being a
camera man because he loves filming. Kobe also enjoys
playing online games to relieve his exhaustion. He enrolled
in the ABM strand because one of his dreams is to become a
wealthy entrepreneur.

E. Jonel S. Saga

Jonel S. Saga, also known as Nel, is the Second child

of Mrs. Nelia S. Saga. He was born on June 15, 2006 in
Manila Quezon City and grew up and studied there at the age
of 10 years old. Then he continued living and studying in
his mother's province in Agusan del norte, Butuan city. He
graduated from Florencio R. Sibayan central elementary
school located at baan km. 3 Agusan del norte, Butuan city.

He is now currently in grade 12 and studying

Accountancy Business and Management (ABM) strand at Agusan
national high school. He described by his colleagues as a
cheerful, funny, trustworthy and easy-going person. His goal
in life is to become a successful person and professional
chef someday.

F. Lier M. Torralba

Lier M. Torralba, also known as Xiyor, is the Eldest

child of Mrs. Genevieve M. Torralba and Mr. Guillermo S.
Torralba. He was born on September 14 2005, and was raised
in Butuan City. He graduated from Maon Integrated School,
and now he is studying at Agusan National High School in his
secondary level education, which is Grade 12 under the
Accountancy, Business, and Management (ABM) strand.
He is described by his friends as a quiet person, but
if you get to know him, he is actually a happy and
optimistic person, and he is independent, it’s rare to for
him to ask for help, and more importantly he is also a
creative person known for his artworks. His goals in the
future is to become a Marine Biologist and become a value
rather than success.

G. Jevie Tungal

Jevie Tungal, also known as Kolin, is the Second child

of Emily P. Tungal. He was born on August 31, 2004 and was
raised in Butuan City but originally from Cebu City. He
Graduated from Maon Elementary School and now he is
currently studying at Agusan National HighSchool in his
Secondary Level Education which is Grade 12 under the
Accountancy, Business, Management (ABM)Strand.
He is described by his peers as someone being
supportive person. His goals in the future is to become a
Licensed Civil Engineer and have a successful Business.

H. Irish Tupag
 Irish Tupag, also known as chien, is the youngest
daughter of Rey Tupag & Remedios Catipan. She was born on
June 26,2006 and was raised in Butuan City. She graduated
from Butuan Christian Community School, and now she is
studying at Agusan National High School in her secondary
level education, who’s Grade 12 under the Accountancy,
Businesses, and Management (ABM) strand.
She is described by his peers as someone being shy but
kind. Her goal in the future is to become a Business woman
as (CEO) & have a successful Business owner.

I. Jonathan David S. Varon

Jonathan David S. Varon, also known as long-long, is

the second child of Mrs. Jennir S. Varon. He was born on
June 20, 2006, and was raised in Butuan City. He graduated
from Butuan Central Elementary School, and he is now
studying at Agusan National High School in his secondary
level education which grade 12 under the Accounting,
Business and management (ABM) Strand.
He is described by his friends as mathematics genius.
His goal in the future is to become a CPA and be successful
in life.

J. Souwie Yu

Souwie Yu, is the oldest daughter of Susana Yu and

Willy Yu. She was born on October 14, 2005, and was raised
in Butuan City. She graduated from West Central Elementary
School, and now she is studying at Agusan National High
School in her secondary level education, which is Grade 12
under the Accountancy, Business, and Management (ABM)
strand.
She is described by her friends as someone who is
friendly, easy-going, and a friend you can always rely on.
Her goal is to become very successful in life.
K. Jamie Dominique Zagado

Jamie Dominique Zagado, is the 2nd daughter of Judith

Zagado and Mackline Zagado. She was born on July 17, 2006,
and was raised in Butuan City. She graduated from Butuan
Central Elementary School, and now she is studying at Agusan
National High School in her secondary level education, which
is Grade 12 under the Accountancy, Business, and Management
(ABM) strand.
She is described by her friends as someone who is
hardworking and understanding. Her goal is to become
successful and rich.

Project’s Contribution to the Economy

“PhotoPix Creation” is a small business that aspires

to build its own brand and franchise. Our photocard business
contributes to the local by converting their beloved
memories into personalized photo cards, thereby building
long-lasting connections between people. We promote consumer
spending and support the printing and creative sectors
through our products and services, producing revenue and job
possibilities. As the company expands in size, so does the
demand for employees to work there. This will assist persons
looking for work with opportunities such as employment
availability. Overall, the corporation supports the economy
by delivering requirements to the market population,
fostering economic stability and growth.
 SECTION 1
MARKETING PLAN

1.1 Description of the Product

PhotoPix Creations is a customer-centric company that

specializes in the art of personalized photo cards. Our

primary purpose is to bring your cherished memories to life,

turning them into tangible keepsakes that stand the test of

time. We understand the profound impact of photographs in

preserving life's special moments and forging enduring

connections. With a dedicated team of designers and

artisans, we take pride in crafting unique, handcrafted

photocard experiences that radiate with creativity and

emotion.

At PhotoPix Creations, we are committed to the craft

of transforming your favorite photos into delightful and

unforgettable cards. Our products are more than mere cards;

they are the embodiment of your heartfelt sentiments and the

ideal way to share joy, gratitude, and love with your loved

ones. Whether it's a birthday, anniversary, or any other

special occasion, our personalized photo cards are a

tangible expression of your unique moments, making them the

perfect choice for adding a touch of warmth and

personalization to your heartfelt messages.

1.2 Comparison of the product and Competitors

The product that the company is selling is Photocard.

It is a versatile and customizable product that allows you

to showcase your favorite photos in a tangible and artistic

way. Typically, it's a printed card featuring a high-quality

image on the front and often includes space for a personal

message or additional details on the back. Photocards are

commonly used for special occasions like weddings,

birthdays, and holidays, as well as for business marketing,

or simply as keepsakes to share cherished memories with

friends and family. They provide a tactile and visual means

of reliving moments, expressing sentiments, or promoting

your brand with a touch of personalization.

 PHOTOPIX CREATION’

Table 1. SWOT Analysis

Strengths Weaknesses
 The photocards offer  The innovations can
unique tech-savvy drive up prices, which
features that appeal might not align with the
to students who love budgets of some
cutting-edge students.
collectibles.  The company is lacking
 Students can customize in regards to handling
their photocards with and running a business.
interactive designs,
making them feel
special and unique.

Opportunities Threats
 Offering a mix of  Other companies might
innovative and also innovate,
traditional photocards intensifying competition
can attract a broader for customers.
student audience.  Student interests may
 Exploring change over time, so the
international markets brand must stay updated
can introduce students with market shifts.
worldwide to these
unique collectibles.
 The product is already
known for a lot of
users.

In the table above states the strengths, weaknesses,

opportunities and threats in the business, which needs to be

identified to help the business prosper.

KPOP PHOTOCARD (MERCHPOP)

Table 2. Competitive Analysis of Competitors

Strengths Weaknesses
 Kpop photocards have a  The market for kpop
dedicated and photocards primarily
passionate fan base, targets fans of kpop
ensuring a steady music, which can be a
demand for the niche and limited
product. audience.
 Kpop photocards often  Success can be
have a high influenced by the
collectible value, popularity of specific
attracting avid kpop acts, making the
collectors and fans. business sensitive to
changing trends.

Opportunities Threats
 Exploring  The kpop photocards
international markets market is susceptible
can introduce kpop to counterfeit
photocards to a products, which can
broader global harm the brand's
audience. reputation.
 The market is
 Leveraging e-commerce
platforms can increase competitive, with
accessibility and multiple businesses
reach a wider customer competing for the
base. attention of kpop
fans, intensifying
competition.
 Table 3. Comparison of the Marketing Strategies of

Major Competitors

MerchPop PhotoPix
Target Market Kpop fans and Students and
Collectors. Teachers in ANHS.
Product/Service Collaboration and
Strategies Sells Social Media
Individually. presence and Sells
Individually.
Pricing 100.00 Php 30.00 Php
Strategies
Distribution Direct order Pre-Order and Direct
Strategies online and Online.
Physical Store
Promotion Daily Social Media Social Media Posting
Strategies Posting and Fliers/Poster,
Tarpaulin and Sales
Talk.

1.3 Location

PhotoPix Creation’ can be found in Facebook and TikTok

where customers will find it easily and can purchase

products without leaving the comfort of their own homes.

They can also purchase through email. PhotoPix Creation’ can

also be found in Marcos Calo St., Butuan City.

1.4 Market

Area
1.5 Main Customers

The business's main customers are students across all

strand both Grade 11 and Grade 12 of Agusan National High

School - Senior High School, ranging from 16 to 25 years

old.

1.6 Total Demand

Parameters Population (SHS)

Total Population of SHS 4,629
Total Demand of Population 2,890
Total number of people who 248(61.7%)
purchased photo cards before.
Total number of people who are
willing to buy photocards in 251 (62.5%)
PhotoPix.
Total Demand of Product 251

Based on the table above, 8.69% of the total demand or

about 251 are expected to buy photocard in PhotoPix.

1.7 Market Share

PhotoPix Creation’ has a market share of 8.69% from

the total share.

1.8 Selling Price

 The business plans to sell its product at a 50% mark-

up. To determine the selling price, they will add the

initial capital cost to the mark-up. The capital used to

produce the product is 603 pesos, creating 30 photocards at

a cost of approximately 20.1 pesos each. To calculate the

50% markup, each photocard's cost is multiplied by the

markup percentage, resulting in an additional cost of around

10.05 pesos per card. Finally, to find the product's selling

price, the cost of each photocard and the markup are summed,

resulting in a total of 30.15 pesos. Rounding off 30.15 to

the nearest whole number results in 30 pesos.

1.9 Sales forecast

Sales Forecast
Year Sales Cost of Production Profit
2024 ₱722,880 ₱361,440 ₱361,440
2025 ₱795,168.00 ₱382,584.00 ₱412,584.00
2026 ₱874,680.80 ₱437,340.00 ₱437,340.00
2027 ₱1,005,887.52 ₱502,943.76 ₱502,943.76
2028 ₱1,156,770.65 ₱578,385.32 ₱578,385.33

On 2024, the business forecasts a sale of ₱15,060.00

in every 502 pieces of photocards per week and 2,008 pieces

of photocards in a month, and 24,096 in a year. Each

photocard costs ₱30.00, so there will be an expected sale of

₱722,880.00 for the year 2023. However, because of the

changing demand there will be an increase of 10% in

production for the proceeding years. In 2025, the business

forecasts a sale of ₱16,560.00 in every 552 pieces of

photocards per week and 2,208 pieces of photocards in a

month, and 26,505.6 in a year. Each photocard still costs

₱30.00, so there will be an expected sale of ₱795,168.00 for

the year 2025. In 2026, the business forecast a sale of

₱18,216.00 in every 607 pieces of photocards per week and

2,429 pieces of photocards in a month, and 29,156 in a year.

Each photocard still costs ₱30.00, so there will be an

expected sale of ₱874,680.80 for the year 2026. By the year

2027 the forecasting of sales increased from 10% to 15%

resulting in an increased amount of sales. The business

expected a sale of ₱1,005,887.52 with the price remaining

unchanged. For the last year of forecasting sales the

business is looking forward to a sale of ₱1,156,770.65 for

the year 2028.

1.10 Promotional Measures

PhotoPix Creations promotes its products in a variety

of ways, including direct marketing (sales talk), posters,

and tarpaulin displays. The company also utilizes popular

social media platforms such as Facebook, Email, and Tiktok

for advertising where customers can reach the brand and buy

the product online. As a result of these methods of

advertising will help the brand to be recognized, leading to

a bigger customer base.

1.11 Marketing Strategy

PhotoPix Creations will collaborate with local

companies frequented by students and instructors, such as

cafes, stationery shops, and event planners, to showcase and

promote personalized photo cards. Furthermore, we will

leverage the influence of social media platforms such as

Facebook and TikTok to broaden our reach and engage a larger

audience. We will encourage satisfied customers to offer

feedback and referrals, leveraging the power of word-of-

mouth marketing within the school community to increase

brand awareness and confidence. Attention-grabbing flyers

and posters will be prepared and disseminated inside the

Agusan National High School grounds to effectively convey

the uniqueness of PhotoPix Creations' personalized photo

cards.

1.12 Marketing Budget

PhotoPix Company would need an estimated amount of

₱220.00 to shoulder the expenses that will be used for

marketing strategies for the business’ product. They are as

follows:

Marketing Strategy Amount (Monthly)

Flyers/Poster ₱150
Tarpaulin ₱70
TOTAL ₱220