Thank You

i l d Yo ur O w n
How To Bu
Po r t f o li o
n o P ra mu adji
Batch 15

By: Se
 Introduction

Hello! Started career in

B;Integrated

AS Copywriter at
FMCG, as Experience on home Making creative solution for
BTL agency;
Copywriter in Kino. shopping & TV clients as Senior Copywriter
B;Integrated for 2
Handling brands production as at one of the biggest media
years. Handling
such as OVALE, Producer & script chain Kompas.com. Also
brands such as:
Sleek, Panther, writer at Lejel Home responsible for
NetApp, CISCO,
Ellips etc. Shopping. kompasiana.com
Granite, Jakarta Post.

Digital Activation & Experience on customer, Exploring the products/

Head of Digital
Social Media at community also user FMCG landscape.
Marketing. Leading
Smartfren. After 3 acquisition as Working as Digital
digital team on
years, got promoted Community Marketing Marketing team with 9
creating leads, digital
Seno Pramuadji to Head of Community
Development & CSR
Manager. Exploring
marketing through offline
sub brand such as Tolak
Angin KukuBima, Sido
strategy, paid media,
owned media (web,
and online community. Natural, MaduSIdo Etc
sociial media etc).
It’s might sound cliche, but I love
sharing because students are not
the one who get knowledge, but it’s
me who are learning from them.
Sharing is learning.

You can find me at IG @senopramuadji Own Asset Management (Web & App). Leading IKEA Indonesia
web team. Growing users traffic, page views, downloader, ASO
and giving wonderful online experience to our consumer.
 Introduction

Training, Speaker Experience

Guest Lecturer/ Digital Marketing Digital Marketing Marketing

Dosen Industri Mentor Mentor Mentor

• Corporate Workshop “Digital Marketing, Influencer” Signify Indonesia (Philips Lighting) 2022
• Guest Speaker at Dian Noeswantoro University Semarang Internal Sharing Session “Brand Management” 2022
• Guest Speaker at NiagaHoster Internal Sharing Session “Brand Management” 2022
• Speaker on Brand Marketing Con by NiagaHoster with “Brand/Reputation Crisis Handling” 2021
• Guest Speaker on Digital Marketing Session on Bunda Mulia University 2021
• Guest Speaker Entrepreneurs on Institut Ilmu Sosial dan Manajemen STIAMI
• Corporate Workshop “Brand & Digital Marketing 101” SHAREit Indonesia 2021
• Guest speaker training at Customer & Bankir Pemberdaya BTPN Syariah Marketplace Training 2021
• Digital Performance Marketing Training for Sekolah CIKAL 2021
• Guest speakers at Sinar Mas Group “Insight on Youtube & Web Series for Brand”
• ExxonMobil Corporate Event “How to Use Social Media for Employees 101”
• Guest speaker at Kelas Blogger “Video Content Marketing; A Brand’s Perspectives” Nutrifood Learning Centre
• Speakers at Digital Rock Champion “Social Landscape” DANAONE-SariHusada
Goals

To be a professional digital
marketeer with specialty and
skills prompt with an
outstanding portfolio online.

5
 Agenda

1 2 3 4
Digital Portfolio (Basic) Step by Step Assignment
Marketing Basic and Tips/trick
[Rewind] Kembali ke Bedah tuntas apa dan Chapter terakhir
Belajar bagaimana
belakang untuk bagaimana membuat akan belajar dan
membuat portfolio
mengetahui dasar Portfolio bagi pemula praktek membuat
dari nol dan
Digital Marketing. sehingga bisa flow portfolio yang
mengisinya dengan
Bagaimana membuat para HR/User baik dan benar.
hasil karya yang
menggunakan digital untuk meng-hire calon dibungkus dengan
marketing untuk capai kandidat. “kemasan” menarik.
tujuan.
6
 Quiz

A B
SEO merupakan salah satu teknik SEM salah satu teknik digital
dalam digital marketing untuk marketing yang memberikan komisi
menaikkan ranking di SERP Google/ untuk barang yang berhasil dijual.
halaman 1.
 Quiz

A B
Content Pillars adalah pilar-pilar Content Pillars adalah strategi konten/
konten untuk brand agar bisa pilar yang dapat merepresentasikan
berjualan di channel media sosial. nilai dan ciri khas dari suatu brand
kepada audiens.
 Quiz

A B
Engagement rate adalah metriks dasar Engagement rate adalah kumpulan
yang digunakan dalam pemasaran likes, comment dari suatu posting-an
media sosial untuk mengukur kinerja brand pada sebuah konten di platform
sebuah konten pada platform medsos. medsos.
 Quiz

A B
Instagram adalah media sosial foto dan Instagram adalah media sosial foto dan
video-sharing dibuat oleh Mark video-sharing dibuat oleh Kevin Systrom
Zuckerberg pada tahun 2012. dan Mike pada tahun 2010
Marketing
360 0
 Marketing 360

MARKETING 360

360 adalah istilah dari derajat, satu lingkaran penuh adalah 360 derajat. Yang berarti meng-cover semua
aspek. Jadi, marketing 360 (tri six ty) merupakan 360-degree marketing campaign adalah Strategi pemasaran
kampanye (campaign) yang dijalankan secara holistik dan kreatif dengan satu tujuan, ide, dan satu pesan
(single message) yang disampaikan kepada target audience dengan memanfaatkan marketing channel atau
media yang berbeda seperti online & offline channel/platform.
 Marketing 360

MARKETING 360

ATL/ABOVE BTL/BRAND PUBLIC DIGITAL MARKETING

THE LINE ACTIVATION RELATION MARKETING RESEARCH

Marketing Below the Line: Media Gathering, Digital marketing MDI; Market Data
konvensional seperti Event, Pameran, Press Conf, PR performance, Social Insight, Business
Print, TV, Radio, OOH/ Expo, Otomotif show Stunt, Publication, media, online Intelligence.
Billboard dll etc community, SEO, etc

E-commerce &
Marketplace
Digital.
Marketing
 Trivia Quiz
Apa yang kamu ketahui
tentang Digital Marketing?
Silakan jawab dengan kata-kata/
deskripsi sendiri.

15
 Digital Marketing

WHAT

Marketing delivering the right message about the right product, at the
right price, at the right place, at the right time, and to the right
is about
person. WHERE WHEN WHO

S.M.A.R.T = Specific, Measurable, Achievable, Relevant, Timebound

HOW
Online Social Media Marketing
Content Marketing Video
Digital Marketing
Event
Affiliate Marketing
Online PR Email Marketing
Space Online Advertising Display Marketing Mobile Marketing
Search Marketing
16
Where You Are Right Now >> Beyond

Where You Are Right Now Where You Want to Be

(in the Future)

- A Job Seeker - Social Media Spesialist

- Business Owner - Content Writer
- Professional in different past/ - Digital Marketing Executive
industry - UX Writer
- SEO writer
- Digital Marketing Manager
- Etc

17
The Industry
 Industry
Landscape
1. FMCG (Fast Moving Consumer Goods;
Coca-cola, KINO, P&G, Perfetti Van Melle, Arnotts, Nestle, Mayora, Sinar
Sosro, Aqua, etc.

2. Media/Publisher;
Detikcom, Kompascom, Kumparan, Kompas Gramedia, Viva, BeritaSatu
etc

3. Pharmaceutical
Dexa Group, Deltomed, Kalbe, Sido Muncul, GSK, Tempo Scan Pasific etc

4.Hospitality/Ekonomi Kreatif
Hotels, Film, agency periklanan, Resto/FnB

5. Start Up
Hypefast, Tokopedia, Traveloka, Gojek, Pluang, Ajaib, Grab etc

6. Insurance
AIA, Allianz, Prudential, FWD, Manulife etc

7. Banking
OCBC NISP, BCA, Bank Mandiri, BNI, BCA Digital etc.

8. Property
Sinar Mas Land, Agung Podomoro, Lippo Karawaci etc
Company

20
Ada Profesi Apa Di Digital?
1. Digital Strategist
2. Social Media Strategist
3. Head of Digital Performance
4. Digital Copywriter
5. KOL Specialist
6. UI & UX Designer
7. Community Manager
8. Content Writer
9. SEO Specialist
10. UX Writer
11. UX Researcher
12. Scrum Master

GLOSARY:
Scrum Master adalah seseorang yang bertanggung jawab untuk memastikan
berjalannya nilai-nilai agile dan kerangka kerja Scrum dalam sebuah proyek.

Agile merujuk pada pola pikir atau cara berpikir dalam pengembangan
perangkat lunak.
21
Trivia Quiz
Apa yang kamu ketahui
tentang Portfolio?
Silakan jawab dengan kata-
kata/deskripsi sendiri.

22
Portfolio.
 Tips Dilirik oleh HR/User
Manager
Wanting to become a digital marketer is one thing – but actually getting into that space is an entirely
different matter. To succeed, you have to be able to attract clients/HR/Brand.

Maximize your Choose Your Digital Footprint

Linkedin Profile Online Platform IS A MUST
 Bagaimana Membuat Portfolio yang Ideal

Portfolio
kumpulan hasil karya atau pencapaian yang mempresentasikan pengembangan diri baik berupa hasil dari kerja
individu maupun kelompok,

Outline of Digital Marketing Portfolio:

WHAT : The name of Marketing Campaign/Project

WHY : Background of the campaign/project,
insight or objective
WHEN : Campaign Duration
WHERE: Which medium/platform/channel do you use
WHO : The brand/client
HOW : What kind of digital strategy did you use, how
is the campaign phase etc

IMPORTANT:
KPI Metrix and Results
 Bagaimana Membuat Portfolio yang Ideal

Flow:
1. Cover (Create your own custom cover, don’t be
regular)
2. Profil diri (Data singkat, Edukasi, Pengalaman Kerja)
3. Skills
4. Portfolio 1
5. Portfolio 2
6. Portfolio 3
7. Portfolio 4
8. Portfolio 5
9. Portfolio 6
10.CTA/call to action —> Contact Me: HP/email.
Hire Me!
Seno Pramuadji
Digital Marketing Portfolio

SWIPE

27
Work Hard,
Play Hard(er)
Seno Pramuadji
Digital Marketing Portfolio

SWIPE

28
Anda Harus Lihat Ini.
Portfolionya Keren Banget!
(Punya) Seno Pramuadji
Digital Marketing Portfolio

SWIPE

29
 Break!
Now, I have a question.
Ada yang bisa jelaskan media sosial dalam
membangun portfolio itu penting?

30
 Working Environment

Dari studi yang dilakukan CareerBuilder mengungkapkan apa yang sebenarnya dilihat HRD ketika
memeriksa media sosial karyawannya.
• 58 persen pengusaha melakukan pemeriksaan sosial untuk mencari informasi pendukung
kualifikasi kandidat untuk pekerjaan yang dilamar
• 50 persen ingin memastikan kandidat memiliki persona online yang profesional
• 34 persen ingin melihat apa yang diunggah orang lain tentang si kandidat pegawai
• 24 persen dari memeriksa media sosial untuk mencari alasan untuk tidak mempekerjakan orang
tersebut.
 Personal
Branding
 Personal
Branding
1. Buatlah profil diri dalam media sosial Linkedin secara
baik dan profesional. Jadikan akun Linkedin kamu
paling pertama saat orang mencarimu di internet

2. Digital footprint is A MUST. Try google your nama

dan lihat hasilnya. Jika tidak banyak “footprint” yang
positif, kamu harus memulainya. Menulis, buat blog,
buat situs simpel, buat behance, Slideshare., twitter, IG
dan lainnya. Apa saja

3.Pastikan media sosial kamu (FB, IG, Tiktok) dikelola

dengan baik dan berisikan hal-hal baik

4.Buat USP tentang diri kamu (Digital Marketing

enthusiast, Social Media Explorer, Data driven Guy/
Female etc) dan lakukan dengan konsisten
Google Your Self
Tips on Information Source

Newsletters and Reading:

Hubspot
https://www.socialmediatoday.com/
https://www.campaignasia.com
https://www.adweek.com/
https://www.globalwebindex.com/
https://www2.deloitte.com/ce/en/pages/deloitte-digital/
topics/deloitte-digital-blog.html
https://www.emarketer.com/

35
Tips on Information Source

Forum and Communities

FB GROUP:

SMCS;Social Media Strategist Club

Ahensi Ex Ahensi

IDMC; Indonesia Digital Marketing Club

Taking digital courses/certificate such as facebook/

google certified or Dibimbing ID.

36
 Portfolio
Example.
 Campaign/Project
EARNED MEDIA
Result

Total Total Total Total Total Total Media

Impressions Mentions Reach Twitter Twitter Rt Mainstream
Reply Coverage

40.092.383 1.211 2.447.658 996 1.133 16++

 Social Media Projects
EARNED MEDIA

Saat mabuk perjalanan, Tolak Angin Care to the rescue, nih!
Sobat Pintar, tahukah kamu bahwa Tolak Angin Care memiliki
kandungan minyak jahe? Ini nih yang bikin Tolak Angin ampuh atasi
masuk angin dan redakan mual.
Kamu harus tahu nih, Sobat Pintar. Minyak jahe itu berasal dari hasil
ekstraksi dan proses penyulingan jahe, sehingga memiliki konsentrasi
kuat dengan aroma hangat nan menenangkan. Selain itu, minyak jahe
memang bantu meredakan mual dan mengatasi peradangan.
Makanya, Tolak Angin Care itu cocok juga lho, untuk meredakan gatal
karena gigitan serangga.
Selamat Hari Guru 25 November, Sobat Pintar! Guru merupakan sosok
berjasa di balik kesuksesan anak bangsa.
Apakah kamu masih ingat siapa nama sang Guru yang paling berjasa
dalam hidup kamu? Yuk, berbagi cerita tentang sosok sang Guru di
kolom komentar ini, atau bagikan di Story-mu ya!
#TolakAngin #Pintarisme #HariGuru
Engagement Rate: …%
Selamat Memperingati Hari Sumpah Pemuda, Sobat Pintar!
Jadikan hari Sumpah Pemuda sebagai motivasi penyemangat untuk
terus menjadi anak muda yang kreatif.
Jangan lupa juga selalu pilih yang punya bukti ilmiah, karena anak
muda yang pintar Minum Tolak Angin!
#TolakAngin #Pintarisme
Engagement Rate: …%

Jadi, Sobat Pintar sudah punya Tolak Angin Care belum nih?

#TolakAngin #Pintarisme

Engagement Rate: …%
 Campaign/Project
Result
Webseries project
by:

BukaBike CAMPAIGN: #Generasi4G

Product driven campaign but in a fresh angle. With Nidji as Brand
Ambassadors, the campaign wash bringing youth to be a positive
generation with creativity especially music. Andromax as brand
enabler to do so.

CAMPAIGN:
This is a bike sharing project with cooperation with
ITB. AS Project leader, we try to develop bike
sharing on Bukalapak. Handling GTM, marketing
communication and community approach.
PROJECT: Smarfren Angels Season 1 & 2
As team lead on this project, decided on 4 persona to create
enagement & awareness on modem device. Honyura, Angela
Lee, Donna Visca and Annisa Aziza.
Portfolio.
Online
Portfolio

42
Portfolio
 Break!

Any
Questions?
44
 Tips Portfolio

Remember your unique selling
proposition. Your strength.
Your talent. Impress the HR.
The manager user. Visualise
your portfolio and gives story
to it.
Buat flow yang teratur.
Profile, interest, experience,
project, storytelling, KPI.
CTA/call to action —>
contact number or email.
Contoh portfolio atau project
dengan detil dan selalu
cantumkan KEKUATAN atau
spesialisasi kamu di situ.
Nobody wants a generalist at
your project, be SPECIALIST.

45
 Tips

1 Seperti 5 second marketing. Buat cover dan slide 1 kamu

lebih menarik sehingga mempunyai stopping power.
Contoh: visual kuat dengan copy/judul yang catchy

2 Tata letak juga mempengaruhi. Komposisi. Pastikan

visual dan copy berimbang. Setelah cover, profil diri,
desire/passion, baru hasil karya.

3 Jumlah halaman juga berpengaruh. User/HR manager

tidak punya banyak waktu. Berikan mereka 5 menit yang
berarti. Jumlah halaman maksimal 10-15. 7 halaman adalah
ideal. 1 cover, 1 profil berarti hasil karya 5 halaman.
 Tips

Bagaimana jika tidak punya hasil karya atau portfolio?

Kamu bisa membuat semacam dummy content/
inisiative ads.

Cari sebuah brand yang kamu suka. Misal: Aqua.

Buatlah content brief media sosial. Tentukan tema,
campaign dan message. Lalu buat content pillars
dan buat contoh Instagram sesuai target audience
Aqua
48
Background
 Interprestasi Terhadap Campaign #AQUADULU

Business Objective
Tahun 2022, AQUA Group menargetkan peningkatan penjualan sebesar 30 persen
dibandingkan dengan tahun lalu. Pada 2021, AQUA Group meraup Rp157,8M.

Marketing Objective
Meningkatkan penjualan melalui strategi marketing 360 serta menambah channel
distribusi serta membuka channel official store di e-commerce dan marketplace.
Video Campaign #AQUADULU
Interprestasi Terhadap Campaign #AQUADULU
Interprestasi Terhadap Campaign #AQUADULU
Sehat AQUA | Apapun
Aktivitasmu, #AQUADULU
www.sehataqua.co.id
AQUA selalu ada dan
selalu melindungi dengan
menjaga sumber air dan
memberikan kebaikan di
serial aktivitas target
audience/konsumennya.

Nano & micro influencer

https://www.instagram.com/
cheylaratu/
https://www.instagram.com/
ayymuymoy/
https://www.instagram.com/
jessicaligakomala/
https://www.instagram.com/
shariehandayani/

Mega Influencer
https://www.instagram.com/
hamishdw/
https://www.instagram.com/
adeliapasha/
 Contoh
Portfolio
Mentor.
Creative Mind Inside!
Brand & Marketing Portfolio.

Seno Pramuadji
08811218671
senopramuadji0101@gmail.com
55
 Working Experience
B;Integrated

Hello! Started career in

FMCG, as Copywriter
in Kino. Handling
brands such as
AS Copywriter at BTL
agency; B;Integrated
for 2 years. Handling
Experience on home
shopping & TV
production as Producer
Making creative solution for
clients as Senior Copywriter at
one of the biggest media chain
brands such as:
OVALE, Sleek, & script writer at Lejel Kompas.com. Also responsible
NetApp, CISCO,
Panther, Ellips etc. Home Shopping. for kompasiana.com
Granite, Jakarta Post.

Digital Activation & Experience on customer, Exploring the products/

Head of Digital
Social Media at community also user FMCG landscape. Working
Marketing. Leading
Smartfren. After 3 years, acquisition as Community as Digital Marketing team
digital team on creating
got promoted to Head of Marketing Manager. with 9 sub brand such as
leads, digital strategy,
Community Exploring marketing Tolak Angin KukuBima,
paid media, owned
Development & CSR through offline and online Sido Natural, MaduSIdo Etc
media (web, sociial
community.
media etc).

Seno Pramuadji
I have +15 years experience in Marketing,
Brand Strategy & Management, Digital
Marketing, Media, Social Media (Listening,
Management, Analytic), Community Building,
Influencer Marketing, Content Strategy etc,
Own Asset Management (Web & App). Leading IKEA Indonesia web
Instagram :@senopramuadji team. Growing users traffic, page views, downloader, ASO and giving
Linkedin : Seno Pramuadji
wonderful online experience to our consumer.
Education: FISIP, Diponegoro University
 Skills & Proficiency

Editing: Tools: Social Media Measurement Tools:

Adobe Photoshop • Keyhole
• Fanpage Karma
Microsoft Office (PPT, Word, Excel) • SproutSocial
• Emplifi/SocialBaker
• AgoraPulse
Skills: • Hootsuite
• Brand Management
• Digital Marketing (owned, paid) Social Listening:
• Social Media Management • NoLimit
• Copywriting • MediaWave
• Creative Thinking • Sonar
• Influencer Marketing • Radiant6
• Community Development
• Marketing Communication/IMC
• E-commerce and Marketplace Tools:
• Trainer and Public Speaker, Mentor • Ahrefs
• SEO, Content Marketing • Google Analytics
• CRM/Customer Relation Management • Google Search Console
• Keyword Planner
• SimilarWeb

57
 Marketing Communication

1 Brief: Granito Print Ad.

Placement: Magazine/Print Ad.
USP: Premium tIle from Australia,
with maximum combustion 1230
degree give quality and luxury
looks at your home.
Role: Creating concept and
copywriting, research.
Objective: Awareness. Drive
consumer to Showroom.

2 Brief: CISCO.
Placement: Magazine/Print Ad.
USP: Product: Cisco Unified
MeetingPlace 6.0 & Cisco Unity 5.0
as enabler for a better Indonesian
SMB. Faster & Bolder.
Role: Creating concept and

1
copywriting, research.

2 Objective: Awareness.

58
 Marketing Communication
Brief: Cisco Campus Roadshow

1 Objective: Awareness. Drive consumer

to roadshow.
Placement: Magazine/Print Ad.
Cisco is bringing its Technology and
Education on Wheels from SG to
Indonesia University. We created
marketing communication from event
activation, EDM/newsletter & hardcopy
invitation.
Role: Creating concept and
copywriting, research.

2
Brief: NetApp Solution Day 2008
Objective: Awareness.
Placement: EDM, Invitation
NetApp as one on leading enterprise
solution held a solution day to
customers. We created an integration
event/brand activation, eDM, and
premium invitation.
Role: Creating concept and

1 2
copywriting, research.

59
Website, Microsite, Landing Page.

Brief: IPMG
Objective: Awareness
campaign for drug
counterfeit or “Obat Palsu”.
Placement: Building Website
International Pharmaceutical
Manufacturer Group wants
to create a social campaign
to fight drug counterfeit. We
created integrated campaign
called STOP! (Supaya
Terhindar Obat Palsu) and
also create IPMG web
information.
Role: Concept, research,
wireframe, copywriting.

Brief: KIAD Competition & Website Lipsus Ekspedisi Cincin Api

Objective: Awareness.
Building web as hub for registration, information of KOMPAS-ITB
Application Developers Competition. Liputan khusus on Ekspedisi Cincin
Api, available on Kompas Print/paper, KompasTV and Kompas.com.
Role: Concept, research, Copywriting, Wireframe.

60
Website, Microsite, Landing Page

Brief: Brand Commerce site;

Sidomunculstore,com
Objective: Better user
experience web.

Website revamp for

is a
must. By simplifying steps
and better user experience
also payment methods.
Site structure, SEO ops,
categorisation, UI and UX.
From only bank transfer, now
is up with Gopay, OVO,
Virtual account and credit
card.

Role: Creating concept, brief,

SEO.
Result: 20X revenue, YoY
transaction up to 120%.

61
Marketing Campaign
by:
BukaBike by Bukalapak
CAMPAIGN:
This is a bike sharing project with cooperation with
ITB. AS Project leader, we try to develop bike
sharing on Bukalapak. Handling GTM, marketing
communication and community approach.
Webseries project
CAMPAIGN: #Generasi4G
Product driven campaign but in a fresh angle. With Nidji as Brand
Ambassadors, the campaign wash bringing youth to be a positive
generation with creativity especially music. Andromax as brand
enabler to do so.
PROJECT: Smarfren Angels Season 1 & 2
As team lead on this project, decided on 4 persona to create
enagement & awareness on modem device. Honyura, Angela
Lee, Donna Visca and Annisa Aziza.
 Influencer
EARNED MEDIAMarketing
Brief: KukuBima Ener-Gi
Objective: Awareness.
Placement: Instagram
KukuBima Ener-Gi wanted
to annaunce Verrel as their
new brand ambassador in
a different way. Using
influencer marketing
strategy, we create PR
stunt, conversation and
amplify through media
(Lambe Turah).
Role: Concept, research.

Total Total Total Total Total Total Media

Impressions Mentions Reach Twitter Twitter Rt Mainstream
Reply Coverage

40.092.383 1.211 2.447.658 996 1.133 16++

 Social Media Management

Brief: KukuBIma
Objective: Digital Awareness, building engagement.
Placement: Instagram.
KukuBima is a market leader on supplement and want to mark it present on social
media. Target is middle low segment. Funny, witty and always relevant to its
audience. Visual and tone manner is “norak” but cool.
Role: Concept, Strategy, content pillars, analytics

Brief: Tolak Linu

Objective: Digital Awareness, building engagement.
Placement: Instagram.
Sub brand Tolak Linu is trying to get the audience attention. Segment is
middle up professional and mom household. Content pillars: Emotional
benefit, product driven and aspirational moment that enabler by Tolak Linu
for a better Life and “aktivitas lancar”.
Role: Concept, Strategy, content pillars, analytics

Brief: Tolak Angin

Objective: Digital Awareness, Drive conversation & building engagement.
Placement: Instagram.
Tolak Angin is old on conventional media. The brand want to rejuvenate for
younger audience. With campaign of #Pintarisme, Tolak Angin wants to be the
preferred brand of choice for millenials and Generation Z.
Role: Concept, Strategy, content pillars, analytics

64
 Social Media Management
Brief: Esemag Sido Muncul
Objective: NPD, new in the market so need awareness through digital
Placement: Instagram.
Known for its herbal Sido Muncul release herbal for maag/asam lambung in
sachets. Just like it competitors such as ProMag, Esemag try to establish as your
companion to prevent “asam lambung”. USP: practical because comes in sachet,
herbal, Cak Lontong as Brand Ambassador.
Role: Concept, Strategy, content pillars, analytics

Brief: Sido Natural

Objective: Awareness (digital presence), engagement.
Placement: Instagram.
Sido Natural is a sub category for herbals such as Garlic, Curcumacea,
Herbamix, and 26 others. Account consist information, gimmick quiz, IG live
with Ade Rai and others.
Role: Concept, Strategy, content pillars, analytics

Result: ER: 1,1%. In three months grow to 10K.

Brief: Tolak Angin Anak

Objective: Awareness (digital presence), engagement
Placement: Instagram.
Tolak Angin Anak is herbal medicine for children. How do we create content that
will be useful for mothers. POV and tone is important.
Role: Concept, Strategy, content pillars, analytics

Result: Followers grow to 11K.

65
 Video Webseries Ramadhan Arief Muhammad X Smartfren
Video Marketing

66
Let’s Have Some
Coffee and Discuss
Our Future.

Seno Pramuadji
0881 121 8671
senopramuadji0101@gmail.com
Online portfolio: http://be.net/senopramuadji
 Contoh
Portfolio.
 Portfolio

Billy Halim.

69
 Review

Sesi Portfolio Review: 3 orang

student (dipilih oleh tim dibimbing
sebelum kelas) di-review portfolio
nya di dalam kelas
Any Questions?
Seno Pramuadji
0881 121 8671
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Seno Pramuadji
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