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  • SAP Marketing Cloud Positioning Marketing Cloud Positioning

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    This document discusses SAP Marketing Cloud and the purpose of marketing. It states that SAP's purpose is to establish marketing as a trusted source of business. However, marketing is often seen as just a business cost rather than a source of revenue. The document notes that marketing has become more sophisticated with digital marketing but still has two main responsibilities - generating leads and converting those leads into customers.

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    This document discusses SAP Marketing Cloud and the purpose of marketing. It states that SAP's purpose is to establish marketing as a trusted source of business. However, marketing is often seen as just a business cost rather than a source of revenue. The document notes that marketing has become more sophisticated with digital marketing but still has two main responsibilities - generating leads and converting those leads into customers.

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    4 views1 page

    SAP Marketing Cloud Positioning Marketing Cloud Positioning

    Uploaded by

    JavierRaie
    This document discusses SAP Marketing Cloud and the purpose of marketing. It states that SAP's purpose is to establish marketing as a trusted source of business. However, marketing is often seen as just a business cost rather than a source of revenue. The document notes that marketing has become more sophisticated with digital marketing but still has two main responsibilities - generating leads and converting those leads into customers.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 1

    05/12/2019 SAP

    SAP Marketing Cloud

    SAP Marketing Cloud > Positioning > Marketing Cloud Positioning

    This section will describe the purpose of SAP in Marketing as well as the importance of Marketing in the overall customer experience, and
    give you an overview of the SAP Marketing Cloud

    Our purpose is to establish Marketing as the trusted source of business

    Unfortunately marketing is still too often perceived as a cost of business rather than a source of business.

    Many people don't understand how marketing works and what is its real contribution to business.

    This lack of understanding is exacerbated in the days and age of digital marketing and its high degree of sophistication.

    As complicated marketing has become, it has essentially two main areas of responsibilities…

    © 2019 SAP SE. All rights reserved. Page 3 of 71

    https://saplearninghub.plateau.com/icontent_e/CUSTOM_eu/sap/self-managed/elearning/C4H010_EN_Col92/lgroup3/default.htm 1/1

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