Purposive Communication pounding on the table) and physiological issues (an upset stomach), but

could also include cultural difference, varying levels of expectations and

Effective communication is a key to interpersonal skill and by learning experiences, and difference in perspectives and communication styles.
how you can improve your communication has many benefits.
It comes in many forms:
Principles of Effective Communication
1. verbal communication
2. written communication Effective communication requires a certain level of connection
3. non-verbal communication between and among people, allowing a series of exchanges of thoughts
4. visual communication and emotions, eventually leading to mutual understanding. In order
for that to happen, the following principles must be observed.
Verbal communication, which includes the use of language, sounds, and
tone of voice
Clarity. This pertains to both the message and the purpose why the
Non-verbal communication, which includes body language and facial
expressions message has to be sent. The message should be clear by using
Written communication, such as through journals, emails, blogs, and appropriate language and communication channels, but equally
text messages important is that the reason for sending and receiving the message
Visual communication, which involves signs, symbols, pictures, graphics, must be understood by both sender and receiver.
and emojis

Conciseness. The message should be as brief as may be required

Audience Analysis depending on one’s purpose, especially in most modern contexts in
A key element in effective communication is audience analysis. the business and academic fields where time is of the essence.
“Audience” here does not only refer to the people listening to you in a public
speech. Completeness. Despite its conciseness, the message should still be
Rather, it refers to anyone who is expected to receive the message you are
complete and accurate. Whenever necessary, background information
sending.
should be given to provide better context; facts and observations may
Knowing the audience, understanding their level and how they need to
receive the information – also known as skills on audience analysis also be helpful.
Another aspect that needs consideration in analyzing the audience is
identifying and trying Organization. Effective communication is usually planned in order to
to overcome possible communication barriers.
ensure the systematic flow of ideas and transition from one point to
These are not confined to physical noise (cars passing by, someone
another. There are instances, however, when communication is
impromptu, but this should not be an excuse for an organized
presentation of ideas.

Empathy. The sender of the message should be sensitive to the needs

and interests of the receiver. In case of face-to-face communication,
the speaker must always be conscious of the reaction of the listener
and adjust his/her communication strategy accordingly.

Flexibility. Different people have different communication styles, and

consequently, different expectations. Effective communicators know
how to adapt to the varying needs and expectations of their audience,
and modify the message or the way the message is sent to avoid
misunderstanding or misinterpretation.