WAJEEHA

FAROOQ
CONTACT
ASSITANT MANAGER DIGITAL MARKETING
+92 331 4289307

wajeehanfarooq@gmail.com
Islam Road, Samanabad Lahore
ABOUT ME
Pakistan

Dedicated and results-oriented Digital Marketing Account

Manager with [7 years] of experience driving successful
digital marketing campaigns for diverse clients. Seeking
EDUCATION opportunities to leverage my expertise in developing and
executing data-driven strategies to deliver exceptional
Bachelor of Journalism results for clients.
Punjab University
2013-2015
EXPERIENCE

Assistant Manager Digital Marketing

Heels Shoes
Intermediate May 2021 - Continue
Community Girls College Executes Digital media plan and paid marketing campaigns
2005-2007 through Facebook, Instagram, YouTube, Google, Snap Chat &
TikTok pages. Implement & analyze performance metrics,
measure & assess goals via ROI.
Monitor Key performance Indicators KPIs) such as cost per
acquisition (CPA), return on ad spend (ROAS), conversion
rates to ensure campaign success.
CERTIFICATION Manage digital marketing budgets, optimizing spend for
Certified Digital Media Marketing maximum ROI.
(CDMM) Management of all social media platforms, paid PR,
competition & campaign management & digital media
planning & buying in an efficient manner.
Developed Annual Marketing Plan & Forecasting of revenue to
align PR strategies with overall marketing initiatives.
SKILLS
Preparing digital growth reports and digital patterns of a
brand and its competitor.
SEM Optimize content for the website and social media platforms.
Digital Marketing Strategy Create campaigns for different products & departments
including DVC/TVC and tutorial videos, and work with various
Social Media Management content formats such as blogs, videos, audio podcasts, etc.

Digital Media Marketing Lead

Content Marketing Clive Shoes
Dec 2017 - May 2021
SEO Responsible for executing all paid media campaign across all
digital platforms including Google, Facebook & Instagram.
Budget Management Delivered monthly reports analyzing the overall effectiveness
of paid media campaigns.
Community Management Planning Strategy for Websites and social media.
Manage all catalog and conversion Campaigns.
Ms Office Coordinate with Marketing, PR and Communications teams to
ensure brand consistency.
SKILLS EXPERIENCE

Critical thinking Ability to maintain budget adherence.

Resilience E.com Product & Photo-shoot Strategy.
Agency follow-ups.
Friendly Successfully orchestrated and managed sponsorship
initiatives at [Punjab University, Kinard College, Beacon House
Meeting deadlines School] to enhance brand visibility and engagement.
Organize 'Clive Fiesta' Live Event for brand awareness.
Teamwork
Resilience E-Commerce Executive
Canva Stylo PVT LTD
Jul 2014 - Nov 2017
Adobe Photoshop
Website Product Audit and check product angles.
Enhance online sale & plan Strategies.
WordPress
Community Management.
Handle Loyalty program Activation.
Manage customer feedback form & maintain report.
Strong communication skills & handle hyper customers.
Repair & Ecommerce queries management.

Customer Relation Officer

Abacus Consulting
Aug 2011 - Jan 2014
Building and maintaining profitable relationships with key
customers.
Leading performance reviews for team members.
Resolve escalated customer issue.
Monitoring average call length and overall team volume.
Training new customer service team member.
Listening to individual calls to ensure quality.
Creating reports for the director of customer service.
Evaluate team KPI performance.
Evaluate team calls and train team accordingly.
Gather and analyze multiple data points and observation to
identify trends for improvement for the team and the
individual team member.

Senior Sales Coordinator

Tyco Fire & security (ADT)
Jan 2009 - Apr 2011
Collaborating with other departments to ensure sales,
marketing, queries, and deliveries are handled efficiently.
Generate data from multi-channel.
Making the company's products and services as attractive to
potential customers as possible.
Helping the sales team to improve their productivity by
contacting customers to arrange appointments and ensuring
all Sales Representatives have high-quality, up-to-date
support material.

LANGUAGE

Urdu
English