Lesson 2: Principles of Communication

Learning Tasks/Activities
Instructions. Fill in the blanks. Read and understand the statement on each number, and write your answers in the
blank section.

1. Mario is a freshman undergraduate at Visayas State University. He would like to learn about the scholarships available
at the university; and see if he is eligible for any of them. He went to the University Student Services Office to speak to
the Dean of the Office and ask for guidance on how to get a scholarship while in the VSU. Which kind of communication
principle does he use in this scenario?

Answer:

2. Abby is a Bachelor of Science in Animal Science at VSU. She is in her third year in the program and will soon have to
determine whether to take an internship or make a thesis as one of her academic requirements. Abby learned how to be
versatile while at the university. However, she would like to meet people and hopefully know more about animal
farming than what has been published in the books. She thinks that meeting people who work in the same area will give
her more insight into what is going on the farm, while staying open to opportunities to observe animal science practices.
What communication theory best applies to this scenario?

Answer:

3. Four years from now, VSU will mark its centenary anniversary. The event will highlight the University's achievements
and its well-known excellent achievement in science, education, leadership, quality public services, internationalization,
and in a number of fields, both here and abroad. So the board, the student council, and the other university
departments will have to come together and discuss their plans for the event. Anyone at the meeting is supposed to
contribute ideas to make the event fun and meaningful. What communication theory is strictly followed in this
situation?

Answer:

4. Every Philippine President shall make his or her State of the Nations address available annually. The speech is a
summarized report on completed projects and potential government plans, international diplomatic ties, plans for each
Filipino, and many more. What communication theory is being used?

Answer:

Assessment
Choose a public service announcement that is accessible near you. Review its text and prepare a written report on the
contact principle(s) it has embraced.