 


 

  

 
  MyMarketingLab™
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  MyLabs. Visit mymktlab.com
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end-of-chapter problems.
 

  

          






            









            
             
 
 
 


              











               

  




 TATA NANO 


















         
 


           

















     







               
 
 







 
 





 


 

 
 
 
 












  














HOW MANY MARKETS TO ENTER


 
        


                


               










 KFC 
















     









EVALUATING POTENTIAL MARKETS








 

             
         






 DIGICEL 












SUCCEEDING IN DEVELOPING MARKETS

              
                
  

         
        

         
 


  
           


            







          



 




 
 
 






            





           



 






           


     






          



     


                    



 
             




               













            



                




 
         



 






  








        







             
              




 




                  
  





















 








     









 







             
          






   


               



























  







           

                






 





   
 






 JOHN DEERE 




 



           
 


 
 


   
 
     

INDIRECT AND DIRECT EXPORT

     
          

          
 


                
              



         

 

 
 









 
 
 
 



LICENSING








 


             
               




  




 






JOINT VENTURES
          




         


















DIRECT INVESTMENT





              









ACQUISITION
              


     

 SABMILLER  
















 
 



  















  






 OREO 











GLOBAL SIMILARITIES AND DIFFERENCES























     




     








MARKETING ADAPTATION












  

 
 
 
 
 
 
 
 
 
 





  


              


 AMAZON AND NETFLIX 













GLOBAL PRODUCT STRATEGIES




          



             














     










      




 


             
            








 
   
             
          
   
  
 
 
   
   


           

         
             
  

                  
     














 
                
 
















  














     

GLOBAL COMMUNICATION STRATEGIES

 

              
             











           



              










           
         
          
         
            










GLOBAL PRICING STRATEGIES





 
            
          
        
 
 
  


 


 


 







  


 IKEA 









 
             
 

 
 

         

        

      


       
        
         


        


          
             
     












           



                
















          
          
        
        



      



 


GLOBAL DISTRIBUTION STRATEGIES


         



        

       
        
         
  

 

              
 


 
 
 
 

          
               

                 

 

                

            
 










  





 
 



BUILDING COUNTRY IMAGES







 
 



               







     














CONSUMER PERCEPTIONS OF COUNTRY OF ORIGIN

 














             

               
 




            








  
















 HAIER 













  





  
     
      
 
           
       
     



 
      
     

 
      
      



      




      


MyMarketingLab
Go to mymktlab.com to complete the problems marked with this icon
as well as for additional Assisted-graded writing questions.




       
        

       






         

      
        






        

          
          




         
        
       







        

        
          

      
      



        
        
  
           
          
       

      
       
    




      

         
       
        

       
        

      
      


         

      
      
      
       



     
 




         
        
         
        
       
        
     
       
       

       
        
        

         
        
        

       
        
     

        
       
        
        



 
       

        













      
       
        
      
        
      
      
        




        
       
    
        

     



       
       


    




        


        






        





        
   
       
       

      



        





      
       



 


         
         
    
       
         

         


      
        
       
       
         




 
      

        

 
       






