Playtime

Kids play area – unwind your

child’s energy
Mission

To provide a safe place for the

children around the locality to
unwind, play, socialize.
Objectives

Who do we serve? • Children of age group from 3years to 12 years.

• Provide a clean & safe place for them to play.

How do we serve? • Provide the opportunity to play in group and let
them socialize.

What makes you • Change of games every 3/6 months based on the
different? demand

What is your highest • To expand the service to multi-tier cities/town at

vision? the reasonable cost.
Business
Goal

Provide Clean & Safe environment for

children to play at an optimized cost.

Revisit the game options and change the

ones not in demand to ensure high
conversion per sqft.
SWOT Analysis
Strength
• Low capital expenditure
• Low operational expenditure
• Low manpower expense – requires
a maximum of 3 person
Weakness
• Cost for the space
• Residential Communities has in
build play area.
• Marketing strength
Opportunities Threats
• Expanding to Tier 2 cities and • Big players in the market/locality
towns • Cost of maintenance for the play
items
• Social Media reviews of any bad
incident can hamper the
performance
Objectives

Optimize OPEX Increase Foot falls Increase Revenue Optimize revenue/sqft

Expenditure
Identify opportunities to bring Identify opportunities to Identify opportunities to Measure revenue/sqft and
down the monthly recurring increase footfall/day and increase the overall propose for optimizing the
expenses. weekdays. revenue/month same.
Potential Customers
For the proposed location in perumbakkam
Locality

1 2 3 4

Perumbakkam is a fast It has 4 big communities in Around 20 apartments in Total schools = ~5 in 3km
growing locality in Southern proximity of 500m, namely proximity of 2km. proximity
Chennai. Bollineni, Radiance, Malles,
xx.
Competitors

• Marina Mall in ~10km

• Medavakkam play area ~5km
Marketing
Marketing Ideas

Flyers

Social Media

Opening Day Offers

Happy Hours
Cost & Income Projection
Details of the initial setup cost and the monthly recurring expenses.
Proposal for
Perumbakkam Site
~1200 sqft

Perumbakkam Site, 1st floor, 1200 sqft

ITEM COST

Rental Advance 4,00,000

Capital Expense
Play Jungle 5,00,000
- Proposal 2
Trampoline 1,00,000 • Opportunities
• Negotiate on the rental Advance
Other Play items 6,00,000 • Outsource office setup / Hire a manager
upfront and utilize him for the setup cost
and bring down to 50% less
Office Setup 1,00,000
• Negotiate on the play items cost.

Marketing Campaigns 1,00,000

• Other Play Items
• Bike Racing – 1 (1L)
Interiors 2,00,000 • Car racing – 2 (2L)
• Basket ball – 1 (1L)
Backup 5,00,000 • Air hockey – 1 (1L)
• Kids ride – 2 (1L)
Total 25,00,000
Item Cost Operational
Rent for space 35,000
Expense –
(1200 sqft) Proposal 1
• Opportunities
Electricity 5,000 • Revisit space
requirement
Manager Salary 20,000
• Negotiate rent for
Assistant 1 Salary 0 space
• Manager Salary can be
Assistant 2 Salary 0 incentive based.
• Can be managed with 1
Miscellaneous 10,000
Assistant.
Total 70,000
Revenue

Expected Revenue 1,20,000 p/m

Break Even Revenue 85,000 p/m

Income Generation
Expected Revenue Break event Revenue

Item Value Item Value

Cost for 300 Cost for 300
Child/hour Child/hour
Number of 400 Number of 284
Footfalls to meet Footfalls to meet
expected revenue Break even
Break even 3.5 years Break even ~13 years
duration for Capex duration for Capex
Capex = 9L Capex = 9L
(excluding rental (excluding rental
advance) advance)
Monthly profit Monthly profit
after expenses = after expenses =
50,000 15,000
Foot falls
Expected Revenue Break event Revenue
Item Value Item Value
Weekday Foot fall 1/day Weekday Foot fall 1/day
Saturday Foot fall 48/day Saturday Foot fall 33/day
Sunday Foot fall 48/day Sunday Foot fall 33/day
Total Foot falls = 404 Total Foot falls = 284

(20/week) (5/week)
(20/all weekdays) (20/all weekdays)

(96/weekend) (66/weekend)
(384/all (264/all
weekends) weekends)
Weekend Estimated Footfall

Expected Revenue Break even Revenue

Session Foot falls Session Foot falls
10AM – 4PM 5 10AM – 4PM 0
4PM – 5PM 5 4PM – 5PM 5
5PM – 6PM 20 5PM – 6PM 15
6PM – 7PM 15 6PM – 7PM 10
7PM – 8PM 5 7PM – 8PM 5
8PM – 9PM 0 8PM – 9PM 0
Total 50 Total 35
Alternate Income Streams

ARRANGING BIRTHDAY GIFT SHOP COUNTER ~ 5K KIDS BOOK LIBRARY

PARTIES/SOCIAL EVENTS, P/M COUNTER 5K P/M
~10K P/M
Play area
Layouts
 1. Reception – 80 sqft

Layout - 1
2. Toddler rides & Basket ball – 168 sqft
3. Arcade games – 253 sqft
4. Soft play Area – 234 sqft
5. Open space – 32 sqft
50.04'

25.06' 19.53'

3.93'

Toddler rides
8.04'

8.69'
8.94'
Basket ball
Open Space
UP

23.13'
14.76'

Soft Play Area with Slide, Trampoline & Ball pit

Car, Bike & Other arcade games Reception
 1. Reception – 80 sqft

Layout - 2
2. Toddler rides – 100 sqft
3. Arcade games – 310 sqft
4. Soft play Area – 180 sqft
5. Open space – 63 sqft

50.04'

25.06' 19.53'
8.04'

8.69'
Open Space
Soft Play Area with Slide, Trampoline & Ball pit

UP

23.13'
14.76'

Car, Bike & Other arcade games

Toddler rides Reception
Basket ball
Partnership
Partnership Share

Partner Investment Share

Shameem 10,00,000 40%

Ramesh 10,00,000 40%

Kumaresh (Tentative) 5,00,000 20%

 Partnership (3)
Profit Sharing Expected Breakeven (100%) Target (75%) Target (50%) Target (25%) Target (0%)
Gross Revenue 1,20,000 85,000 63,750 42,500 21250 0
Expenses 70,000 70,000 70,000 70,000 70,000 70,000
Profit 50,000 15,000 -6,250 -27,500 -48,750 -70,000

Monthly Share
Partner 1 20000 6000 -2500 -11000 -19500 -28000
Partner 2 20000 6000 -2500 -11000 -19500 -28000
Partner 3 10000 3000 -1250 -11000 -19500 -28000

Quarterly Share
Partner 1 60000 18000 -7500 -33000 -58500 -84000
Partner 2 60000 18000 -7500 -33000 -58500 -84000
Partner 3 30000 9000 -3750 -33000 -58500 -84000

Annual Share
Partner 1 240000 72000 -30000 -132000 -234000 -336000
Partner 2 240000 72000 -30000 -132000 -234000 -336000
Partner 3 120000 36000 -15000 -132000 -234000 -336000
Appendix
Partnership Share

Partner Investment Share

Shameem 12,50,000 50%

Ramesh 12,50,000 50%

 Partnership (2)
Profit Sharing Expected Breakeven (100%) Target (75%) Target (50%) Target (25%) Target (0%)
Gross Revenue 1,20,000 85,000 63,750 42,500 21250 0
Expenses 70,000 70,000 70,000 70,000 70,000 70,000
Profit 50,000 15,000 -6,250 -27,500 -48,750 -70,000

Monthly Share
Partner 1 25000 7500 -3125 -13750 -24375 -35000
Partner 2 25000 7500 -3125 -13750 -24375 -35000

Quarterly Share
Partner 1 75000 22500 -9375 -41250 -73125 -105000
Partner 2 75000 22500 -9375 -41250 -73125 -105000

Annual Share
Partner 1 300000 90000 -37500 -165000 -292500 -420000
Partner 2 300000 90000 -37500 -165000 -292500 -420000
Employees

• Employees
• 1 Manager
• 2 Assistants

• Working time:
• Week days: 11AM to 8PM
• Week ends: 10AM to 9PM
Calculation Sheet

Weekday Footfall Saturday Footfall Sunday Footfall

Amount Footfalls required projection Projection Projection Projected Footfalls Break even for CAPEX
Rent 35000
Electricity 5000
Manager Salary 20000
Miscellaneous 10000

Total 70000
Total Capex - Rental Advance 2100000
Cost/Hour 300
Expected Revenue 120000 400 5 48 48 404 3 years and 6 months
Break even Revenue 85000 284 5 33 33 284 11 years and 8 months