Professional Documents
Culture Documents
Mba Cheth
Mba Cheth
INTRDUCTION
Parle products in 1950s, led by vijay, sharad and raj chauchan (owner
of parle g, 20-20, magix, mango bite, poppins, kismi toffe bar, krack
jak and Monaco)
All the three compnies named a trademark has parle. The original
parle group was segrated into three non competating businesses.
When parle agro diversified into confectionery businesses, thus
becoming a competitor to parle products. In February 2008, parle
products file case the against parle agro because the brand parle for
competing products. Later parle agro launched its product under
new design which did not include the parle brand name. but in 2009
the Bombay high court declared that parle agro cancel its product
brands under the brand name parle or parle confi in the condition of
clearly specifies that its product belongs to separate company that
which as no relationship between parle products.
Parle brands
Snacks
MeCitos
Nachos
full toss
parle rusk
parle cake.