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Macro Environment (Pitoc-Torcino)
Macro Environment (Pitoc-Torcino)
REPORTER NO. 13
MACRO
ENVIRONMENT
BUSINESS LOGIC
WHAT IS
MACRO ENVIRONMENT?
It refers to the external factors and forces that can have a significant impact on an
organization's operations, performance, and strategic decision-making.
In general, the macro environment includes trends in the gross domestic product (GDP),
inflation, employment, spending, and monetary and fiscal policy.
PESTEL ANALYSIS
POLITICAL FACTORS ECONOMIC FACTORS SOCIOCULTURAL TECHNOLOGICAL
FACTORS FACTORS
Tax Rates Employment
Tariffs levels Demographic Internet
Trade Interest Rates Trends Smartphones
Agreements Exchange Consumer Connectivity
Labor Rates Preferences Automation
Environmental Market
Regulations Diversity
PESTEL ANALYSIS
POLITICAL FACTORS ENVIRONMENTAL LEGAL
FACTORS FACTORS
Resources Contracts
Scarcity Laws
Recycling Intellectual
Alternative property rights
energy sources
GLOBALIZATION AND
INTERNATIONAL FACTORS
Globalization, trade agreements, and international events play significant roles in
shaping the macro environment of countries and regions.
Currency
Economic Trade Agreements Market Access
Exchange Rates
Interdependence
These agreements This can influence
facilitate the factors like the level
Globalization has Globalization and
exchange of goods of competition within
led to increased international events
and services a country, the growth
economic can affect currency
between nations, of specific industries,
interdependence exchange rates.
leading to increased and the availability of
among countries. trade and economic diverse consumer
growth. choices.
GLOBALIZATION AND
INTERNATIONAL FACTORS
Globalization, trade agreements, and international events play significant roles in
shaping the macro environment of countries and regions.