MUSIC

VIDEO
ANALYSIS
A I N ’ T Y O U R M A M A B Y
J E N N I F E R L O P E Z
MUSIC VIDEO ANALYSIS
Intertextuality
In the video, there is a lot of
intertextuality, which means that it
is connected and shares
similarities to older things. By
recognising these things, it creates
an instant connection.
JLO is seen referencing shows, by
being seen as black and white on
TV
Mad Men Reference
This shot in particular is
referencing the Mad Men TV show.
It is set in the 40/50s and uses
older vintage fashion to create and
old-timey look.
Fans of JLO will like this because
we get to see her in different
costumes and scenarios, creating
exciting visuals.
Colours
The music video is very colourful,
music videos are often seen as
colourful because it creates an
excitement. Music videos are
usually very fast paced in terms of
eating, and feature flashy
costumes and colourful set design.
Sex Appeal
The way that JLO is portrayed in
this music video is very sexy. This is
because sex sells, especally with
female artists. She is often
wearing revealing clothes snd put
in secual positions (above) for the
men to look at her through the
male gaze
MUSIC VIDEO ANALYSIS
Performance
This music video is a mixture of
performance and narrative. A lot of
the performance is through her
singing towards the camera, she is
seen to be signing along to the
song, and looking down the lens of
the camera. This is a direct mode of
address and creates and instant
connection with the audience.
Narrative
The music video is also a narrative
music video as it tells a story of a
break up. This is more comedic and
will often features scenarios where
she is interacting with other actors
in a formatted way.
The Male Gaze
The video is shot through the male
gaze, meaning that we are mainly
focusing on her body. This is done
in a comedic way, and JLO is
obviously in on the joke as it is
done through parody.
Coreographed Dance
Like many famous pop songs, this
features a dance. This is usually
done because fans can pick up on it
and copy it. It can become viral and
is usually then always associated
with the song, meaning its instant
brand recognition.
MUSIC VIDEO ANALYSE

the song is a lyrical stle type of music, "Ain't

Your Mama" deals with themes of female
empowerment, where the protagonist will not
accept a partner who needs to be taken care of.
the recreation of this song is so she can send a
message to all the fans that listen to her music
that men should not treat women like they are
house keepers.

https://youtu.be/Pgmx7z49OEk?
si=NEjKf0J0kYL3V5TD

Ingoude
Company