Your Coaching Offer

In one sentence, what are your coaching offer’s headline (who it’s for and what they
want) and promise of value (the result you help them achieve)?
The 3 Elements of a Powerful Coaching Offer1
1. Clear call out of who it’s for (those you specifically serve)
2. A clear statement of what they want (the client’s desire you fulfill)
3. Clear articulation of your promise (the result they will get from you)

What keeps your offer from connecting with the audience who’d benefit from it is a
need for more clarity and specificity about any (and often all) of these elements.

No one wakes up and says, “You know what I need? I need help with [INSERT
AMBIGUOUS COACHING OFFER HERE]. I think I’ll find a coach to help me with that.”

Citing a broad identifier doesn’t capture your ideal client’s attention. How do they
describe themselves?

Clarity, confidence, growth mindset, transformation, etc., are side effects of any good
coaching program. Listing any of these in your offer is unnecessary. What is your ideal
client’s primary problem or pain point? What’s their deepest aspiration or desire?

The result you promise must be measurable. You and your client should know when
you’ve achieved the result they hired you to achieve.

WARNING! Your offer is a concise statement of the problem you help clients solve or
the aspiration you help them achieve through your signature framework. Defining and
designing that system is covered in The Art of Encore Living Accelerator.

Example
Weak: “I help women overcome burnout and thrive.”

More robust: “I help exhausted female sales professionals recapture 3 hours every day
(in 30 days or less), so they can spend more time with their kids.”

Notice that the second example narrows the audience further with the implied
reference to mothers of young children.

It also articulates their exact pain points (exhaustion and feeling like a bad mom).

1
These three elements were developed from the approach I learned from Joel Erway’s Power Offer and
my Facebook ad coach, Laurle Portié
And promises a desirable and measurable outcome (control over their schedule and
more time with their kids/feeling like a good mom) achieved in a reasonable amount
of time.

How can your offer more clearly articulate who it’s for, what they want, and the result
they’ll get from working with you?

Your Revised Offer

Share your revised offer below.