BUSINESS PROPOSAL FOR THE "CHILD-SAFE ELECTRICAL PLUG "

SAFEPLUG SOLUTIONS
‘BUSINESS COMMUNICATION’
‘BUS104_SEP2023’

Term 1 2023-2024
BY: AHMAD MOHAMMED
ID: 20000252
SUBMISSION DATE: 06/11/2023
SUBMITTED TO: DR ASHMIZA MAHAMED ISMAIL
Contents
Executive Summary.......................................................................................................................4
Introduction....................................................................................................................................5
Background....................................................................................................................................5
Proposed Ideas and Timeline........................................................................................................6
Timeline:........................................................................................................................................7
Staffing...........................................................................................................................................8
Budget...........................................................................................................................................8
Authorization Request.................................................................................................................10
List of Images..............................................................................................................................10
Appendices..................................................................................................................................11
conclusion....................................................................................................................................13
Reference:...................................................................................................................................13
Executive Summary

In today's technology-driven world, electrical appliances have become indispensable elements

of our daily lives. However, this widespread use of electricity also presents a significant hazard
to young children who are naturally curious and prone to exploration. Accidental contact with
electrical outlets can result in severe injuries, including electric shocks burns, and even
fatalities. To address this critical issue and safeguard the well-being of children, we propose the
development of the "Child-Safe Electrical Plug Cover," an innovative product that incorporates a
cutting-edge fingerprint-based control system.

This ingenious device effectively eliminates the risk of electrical hazards by restricting access to
electrical outlets. Unlike conventional outlet covers that can be easily removed by children, the
Child-Safe Electrical Plug Cover employs fingerprint recognition technology, ensuring that only
authorized users, typically parents or caregivers, can activate or deactivate the electricity flow
through the outlets. This advanced mechanism provides a foolproof solution for protecting
children from potential electrical dangers.

This comprehensive proposal delves into the problem of electrical safety for children, presenting
a detailed overview of the proposed solution, the Child-Safe Electrical Plug Cover. A
meticulously crafted timeline outlines the project's development phases, ensuring timely
completion and market launch. Staffing requirements are carefully considered, identifying the
necessary expertise to execute the project successfully. Financial projections provide a clear
picture of the estimated costs and potential return on investment. Finally, an authorization
request is presented, seeking approval to proceed with this vital project.

We are confident that the Child-Safe Electrical Plug Cover will revolutionize child safety by
providing a reliable and effective solution to the ever-present risk of electrical hazards. By
partnering with us, you can play a pivotal role in making homes safer for children and
addressing this pressing safety concern.
Introduction
At a constant rate of minutes and seconds, a new child is born into this world. One of the most
important topics that we must focus on, and highlight is child safety and protection. It is
especially important that with all this development over the last ten years, hundreds of devices
have been invented that help reduce the effort on people, whether at work or home. Moreover,
we combine the two points into one topic, which is protecting the child from electricity generated
by devices that are available at a high rate, especially since at least two devices could be
placed near the child. Therefore, the wires that come from the devices connected to the
electrical switch pose a real danger to the child’s life and safety.

Background
It is known that children have a love of curiosity and knowledge, which makes them move a lot
and deal with various things and bodies, and the curiosity drives them to touch and grasp
everything strange in case they do not have sufficient awareness, if this will harm them in the
first place. Most of the time, children are always under supervision by their parents, but with the
pressures of life and the many responsibilities, the quality of parental supervision may be less
than it should be. This puts the child in a state more vulnerable to electrical shock, which could
lead to the child losing at the same moment.

The problem:

Each year, thousands of children suffer electrical accidents at home, with some incidents
leading to severe injuries or even fatalities. These accidents often occur due to the accessibility
of standard electrical sockets. Children's curiosity leads them to insert objects into sockets,
creating life-threatening situations. This problem highlights the need for child-safe electrical
outlets.

The Purpose:

The Child-Safe Electrical Plug aims to address this problem by providing a solution that ensures
children cannot access electrical outlets while still allowing adults to use them without
hindrance. The product will offer a user-friendly design and will meet all necessary safety and
regulatory standards.
Proposed Ideas and Timeline
The solution to this problem, after deep and long thought, should have been simple in design
and cost, making every father or mother able to obtain it at the cheapest possible cost and
install it without hiring an assistant. Also, in terms of design, only parents should be able to hold
it and adjust it, and if a child sees this product, he will be unable to hold it, adjust its position, or
take it off. The solution is a (Child-Safe Electrical Plug Cover.

The "Child-Safe Electrical Plug Cover" is designed to prevent unauthorized access to electrical
outlets, protecting children from electric shocks. The core concept involves integrating a
biometric fingerprint recognition system to grant access to the outlet's control. This system
ensures that only parents or authorized users can activate or deactivate electricity flow. The
proposal outlines key features and the project timeline:

Biometric Fingerprint Recognition: The device will incorporate cutting-edge fingerprint

recognition technology, allowing only authorized users to operate the outlet.

Child-Proof Design: The plug cover will be designed to be tamper-resistant, preventing children
from removing it or gaining access to the socket.

Safety Mechanism: The plug cover will automatically deactivate electricity in case of tampering,
ensuring immediate safety.

Compatibility: The cover will be designed to fit most standard electrical outlets.
Timeline:
 Research and Development (R&D) Phase (Months 1-12):
- Conduct market research to understand consumer needs and preferences.
- Design and prototype a Child-Safe Electrical Plug.
- Conduct product safety testing and certifications.

 Manufacturing and Production (Months 13-18):

- Establish partnerships with manufacturers.
- Begin mass production of the Child-Safe Electrical Plug.

 Marketing and Sales (Months 19-24):

- Develop a marketing strategy.
- Launch a comprehensive marketing campaign.
- Distribute the product through various channels.
- Monitor customer feedback and adapt accordingly.

 Scaling and Expansion (Months 25+):

- Expand the product line to include different variations.
- Explore international markets.
- Continuously innovate and improve the product.
Staffing

To successfully develop and launch the "Child-Safe Electrical Plug Cover," a dedicated and
skilled team is essential. Our staffing plan includes the following key roles:

1. Project Manager: Responsible for overall project coordination, timeline adherence, and
budget management.
2. Product Designer: In charge of creating an ergonomic, child-proof design for the plug
cover.
3. Electrical Engineer: Tasked with developing the technical aspects of the biometric
fingerprint recognition system.
4. Quality Assurance Specialist: Ensuring that the product meets safety standards and
operates reliably.
5. Marketing and Sales Team: Responsible for promoting and distributing the product
effectively.
6. Manufacturing Team: Overseeing the production process and ensuring product quality.
7. Legal and Compliance Expert: Handling regulatory requirements and intellectual
property protection.
8. Customer Support: Provides post-purchase support and gathers customer feedback for
improvements.

Budget
To successfully bring the "Child-Safe Electrical Plug Cover" to the market, we have estimated
the following budget:

 Initial Investment

The budget for the Child-Safe Electrical Plug project is estimated at $2 million. This will cover
the following:

- Product Development and Testing: $500,000

- Manufacturing Setup and Quality Control Implementation: $750,000
- Marketing Strategy Development and Distribution Channel Establishment: $500,000
- Regulatory Compliance and Certification: $250,000

Total Initial Investment: $2,000,000

  Revenue Projections

We anticipate the following revenue projections in the first three years:

- Year 1: $3 million
- Year 2: $6 million
- Year 3: $10 million

 Break-Even Point

We aim to break even within the first 18 months of product launch.

 Additional Considerations
- Contingency Fund: We have included a contingency fund of $200,000 to cover any
unforeseen expenses.
- Tax Benefits: We may be eligible for tax benefits that could reduce our overall costs.
- Partnerships: We are exploring potential partnerships with organizations that share our
commitment to child safety.
Authorization Request

We, the team behind the Child-Safe Electrical Plug, formally request authorization and support
from stakeholders, including investors and regulatory bodies, to proceed with this
groundbreaking project. Our primary goal is to bring this innovative product to market, thereby
enhancing child safety across homes and significantly reducing the incidence of electrical
injuries.

List of Images

Figure 1: "Child-Safe Electrical Plug Cover"

Appendices

Appendix A: Market Research Data

- This appendix contains a comprehensive compilation of market research data that forms
the foundation of the Child-Safe Electrical Plug project. It includes:

 Target Demographics: A detailed breakdown of the demographic groups we are targeting

with our product. This section will provide information on age groups, geographic
locations, and specific consumer behaviors relevant to the child safety product market.

 Market Size Analysis: An in-depth assessment of the market size and potential for child
safety electrical plugs. This analysis will include historical data, current market trends,
and future growth projections.

 Competition Analysis: A thorough examination of existing competitors in the child safety

electrical plug market. This section will provide insights into their product offerings,
market share, pricing strategies, and customer feedback. It will also outline our unique
selling points and differentiators compared to the competition.

Appendix B: Product Safety Certifications

- This appendix focuses on the critical aspect of safety and regulatory compliance. It
includes:
 Documentation: Official documentation and reports that demonstrate the product's
adherence to relevant safety standards and regulations. This may include certificates,
test reports, and compliance documentation from recognized safety certification
organizations.

 Compliance with Regulations: Detailed information on how our child-safe electrical plug
complies with national and international safety standards, such as those set by
 regulatory bodies like Underwriters Laboratories (UL), European Conformity (CE), and
others.

 Quality Assurance Protocols: A summary of the quality assurance processes and

protocols in place to maintain and verify the safety of our product during manufacturing
and distribution.

Appendix C: Investment and Funding Plan

- This section is a financial roadmap that outlines how the project's budget will be
allocated, revenue projections, and profitability. It includes:
 Budget Breakdown: A detailed breakdown of the initial investment budget, showing
how the $2 million will be allocated to various stages of the project, from research
and development to marketing and distribution.
 Revenue Projections: A comprehensive forecast of expected revenues over the first
three years of the project, highlighting the projected sales volumes and pricing
strategies.
 Profitability Analysis: An analysis of when the project is expected to break even,
become profitable, and yield a return on investment for stakeholders, including
investors.

Appendix D: Team Resumes

- This appendix provides detailed resumes and profiles of key team members who are
instrumental in the success of the Child-Safe Electrical Plug project. It includes:
 Team Member Information: Each team member's name, title, and role within the project.
 Relevant Experience: A summary of the professional background, experience, and
expertise of each team member, with a focus on their contributions to the project.
 Relevant Qualifications: Details of any relevant qualifications, certifications, or industry-
specific knowledge that adds value to the project.
Appendix E: Support Letters

- This section contains letters of support from potential investors, partners, or industry
organizations who believe in the value and impact of the Child-Safe Electrical Plug
project. These letters demonstrate external support and commitment to the initiative,
which can be crucial for securing funding and partnerships.

conclusion
In conclusion, the "Child-Safe Electrical Plug Cover" is an innovative product that has the
potential to significantly improve child safety in homes. By incorporating a fingerprint-based
control system, this device provides a foolproof solution for preventing accidental contact with
electrical outlets, a leading cause of electrical injuries and fatalities among young children.

The team behind this product is committed to developing and delivering a high-quality, effective
solution that meets the highest safety standards. With its innovative design, ease of use, and
affordability, the Child-Safe Electrical Plug Cover is poised to become a leader in the child-
proofing market.

We are confident that this product will make a positive impact on the lives of children and
families by providing peace of mind and reducing the risk of electrical accidents. We encourage
you to support this important project and help us make homes safer for children.

Reference:

Save lives, from the workplace to any place National Safety Council. Available at:
https://www.nsc.org/ (Accessed: 05 November 2023).

Homepage (2023) Electrical Safety Foundation. Available at: https://www.esfi.org/ (Accessed:

05 November 2023).

C, S.K. (no date) Pediatric electrical injuries in the Emergency Department: An evidence-based
review, Pediatric emergency medicine practice. Available at:
https://pubmed.ncbi.nlm.nih.gov/34787993/ (Accessed: 05 November 2023).