Professional Documents
Culture Documents
Business Paper 2 Prep
Business Paper 2 Prep
1. business ownership
Public corporation:
Pros:
- Social objectives rather than solely profit objectives
- Loss-making services might still keep operating if the social benefit is great
- Finance is raised by the government
Cons:
- A tendency towards inefficiency due to lack of strict profit targets
- Subsidies from government can also increase inefficiencies
- Government may interfere in business decisions for politics reasons
#sole trader:
The sole proprietor has unlimited liability- this means the business owner has full
legal responsibility for the debt of the business.
#Partnership:
-does not create a separate legal unit
-a grouping of individuals
Limited companies:
1. limited liability:
2. legal personality:
-A company is recognized in law as having a legal identity separate from that of its
owners.
-This does not take all legal responsibilities away from the managers and owners.
3. Continuity
-contributes through the inheritance of shares.
公司章程:公司名字,授权,地址,目标
内部运转机制
#Franchise
特许经营:使用现有成功企业的名称,标志和交易系统的企业
2. Source of finance
Source of finance
Business ownership and sources of finance
Finance for limited companies:
Internal source: raising finance from the business's assets or profits left in the
business (retained earnings)
Retained profits: profits after tax are retained in a company rather than paid
out to shareholders as dividends.
Sale of unwanted assets
Reductions in working capital
Sale and leaseback of non-current assets: sell non-current assets that they still
intend to use, but which they do not need to own. Non-current assets: assets
kept and used by the business for more than one year.
# Evaluation of internal sources of finance:
Has no direct cost to the business, does not increase the liabilities or debts of the
business, and there is no risk of loss of control by the original owners as no shares are
sold. But slow down business growth.
External source: raising finance from sources outside the business, for
example, banks.
Long term:
Hire purchase: a company purchases an asset and agrees to pay fixed
repayments over an agreed period.
The asset belongs to the purchasing company once the final payment. Avoids
making a large initial cash payment to buy the asset. The interest rate can be
higher than for a bank loan.
Leasing: a lease is a contract outlining the terms under which one party agrees
to rent an asset—in this case, property—owned by another party.
Avoid the cash purchase of the asset. The risk of using unreliable or outdated
equipment is reduced, reducing the inconvenience of having to repair it. But the
high cost.
Share capital: Share capital is the money a company raises by issuing common
or preferred stock. Permanent finance is raised by companies through the sales
of shares.
Debentures: A debenture is a type of bond or another debt instrument that is
unsecured by collateral.
Bank loans: loans that do not have to be repaid for at least one year. Offered
either a variable or a fixed interest rate.
Fixed rates provide more certainty, but they can turn out to be expensive if the
loan is agreed upon at a time of high-interest rate. The right to sell an asset is
given to the bank if the company cannot repay the debt.
Business mortgage: long-term loans to companies purchasing a property for
business premises, with the property, with the property acting as collateral
security on the loan.
Government grant: given to small businesses or those expanding in developing
regions of the country. Often conditions are attached, such as location and the
number of jobs to be created, but if conditions are met, grants do not have to
be repaid.
Venture capital: Venture capital (VC) is a form of private equity and a type of
financing that investors provide to startup companies and small businesses that
are believed to have long-term growth potential.
Short term:
Bank overdraft: allows the business to overdraw on its account at the bank by
making payments up to a greater value than the balance in the account. High-
interest rate.
Trade credit: Trade credit is a business-to-business (B2B) agreement in which
a customer can purchase goods without paying cash up front, and paying the
supplier at a later scheduled date. Drawbacks: Discounts for quick payment
are often lost if the business takes too long to pay its suppliers.
Debt factoring: sell these claims on trade receivables to a debt factor. Debt
factoring a company's profits is made by discounting the debts and not paying
their full value.
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3. Marketing
Role of marketing
Mass market:
Made up of customers who are willing to purchase a standardized product
(undifferentiated product)
High sales
Low price
Niche market
Buy differentiated products
Size of a niche market is often small
Market research
Market segmentation
The identification of different groups of customers with common needs within a
market and the marketing of different products or services to those customer
groups.
Aim- different products are targeted at different segment
4. Break-even analysis
Break-even analysis
Break-even analysis: uses costs and revenue data to determine the break-even point
of production
Margin of safety: the amount by which the current output level exceeds the break-
even level of output.
5. Business objectives
The importance of objective:
=A business aim helps to direct, control and review the success of a business activity.
If no objectives:
-no sense of direction or focus for the management team or employees
-do not know what to achieve
-no way of assessing success or failure
-investors will not be keen to invest in the business as it is unlikely to have a clear
future
"SMART":
S-specific: focus on what the business does and should apply directly to that business.
M-measurable: objectives that have a quantitative value are likely to prove to be more
effective targets for directors and staff to work towards.
A-Achievable: objectives set too high will demotivate
R-realistic and relevant: compared with the resources of the company and should be
expressed in terms relevant to the people who have to carry out.
T-Time-specific: A time limit should be set when an objective Is established.
Objectives of Private sector Business:
-profit maximizing( producing at the level of output where has greatest positive
profits) to finance further growth and to persuade business owners
Limits:
1. Focus on short-term profit may encourage competitors to enter
2. Seek to gain higher share
3. Owner more concern about leisure time
4. Most business analysts performance though return on capital employed
5. Shareholder prioritize other objectives
6. Difficult to assess where is the point best profiting.
-Profit satisficing
Means aiming to achieve enough profit to keep the owner satisfied.
=In contrast to profit maximization
-survival
Key objective of start ups. Once the business has become firmly established, then
other longer-term objective can be established.
-increasing market share
Indicate that the business's marketing strategies are proving more successful than
those of its competitors.
Benefits:
1. Keen to stock and promote the best-selling brand
2. Be supplied to retailers at a low discount rate-keen to stock them-give
producer a higher profit margin
3. Effective promotional campaigns
-increasing shareholder value
Pursuing strategies to increase return to shareholders
-corporate social responsibility(CSR)
# Business aims
=very long-term goals that a business hopes to achieve.
=The core central business's activity is expressed in its business aims.
*common:
-embracing-designed to provide guidance to the whole organization
#mission statement
! Communicating objectives!
Benefits:
1. Employees and managers have a greater understanding of both individual
and company-wide goals
2. Employee understand the overall plan and how their individual goals fit into
the company's objectives
3. Shared the responsibility for target and objectives by interlinking their goals
with those of others.
4. Managers stay in touch with employee's progress more easily.
#if failed to communicate:
-resistance to change & potential industrial action
In short-term:
Can add to business cost
Not taking bribes to secure business contracts can mean failing to secure
significant sales.不受贿以获得商业合同可能意味着无法获得大量销售。
6.Human resource
Human resource management: purpose and role
#Aims to recruit capable, flexible and committed people.
*if managed effectively, the business is more likely to achieve its overall objectives.
Human resources management(HMR): the strategic approach to the effective
management of employees so that they help the business gain a competitive
advantages.
It focus on:
Workforce planning( how many employees, what skill, are needed in the
future)
Recruitment& selection
Developing employees by appraising and training them.
Preparing contract
Dismal and redundancy of employees
Taking responsibility
Monitoring and improving employee morale and welfare
Introducing and managing payment
Measuring and monitoring employee performance
Working force
Workforce planning: forecasting the numbers of workers and the skills that will be
required by the organization to achieve its objectives.
Workforce audit: a check on the skill and qualifications of all existing
workers/management
#internal recruitment: when a business aims to fill a vacancy from within its existing
workforce.
#external recruitment: when a business aims to fill a vacancy with a suitable
applicant from outside of the business, such as an employee of another organization.
Employment contracts
Definition: a legal document that sets out the terms and conditions governing a
worker's job.
#features:
Responsibilities and main task
Permanent or temporary
Working hours & flexibility expected
Holiday entitlement & other benefits
The number of days' notice
Dismissal if fair:
1. Inability to do the job
2. Negative attitude
3. Disregard of required health and safety procedures.
4. deliberate a destruction of an employer's property
5. Bully other employees
Unfair:
1. Pregnancy
1. A discriminatory reason
2. Being a member of a union.
Work-life balance
Definition: a situation in which employees are able to allocate the right amount
of time and effort to work and to their personal life outside work.
Change more rapid:
[customers expect to have goods and services available outside traditional
working hours.]
[Organizations wants to match their business needs with the way their
employees want to work]
[Globalization has led to much greater levels of competition, so efficiency and
flexible are important for a business to remain competition.]
Method to control balance:
[flexible working]
[teleworking-working from home]
[Job-sharing: allows two people to fill one full-time vacancy although each
worker will only receive a proportion of the full-time pay]
[sabbatical period: an extended period of leave from work of up to 12 months.]
7.Inventory management
Managing inventory
Reasons for holding inventory
1. Raw materials and components: The business can meet increase In demand by
increasing the rate of production quickly.
2. Work to progress: Main form of inventory held. The value of work in progress
depends on the length of time needed to complete production and on the
method of production. Batch production tends to have high work-in-progress
levels.
3. Finished goods: can be displayed to potential customers and increase the
chances of sales. Also, to cope with sudden unpredicted increase in demand.
To meet anticipated increase in demand.
Inventory management: The process of ordering, storing and using a company's
inventory.
Without inventory management:
Insufficient inventories to meet changes
Out of date inventories might be held.
Wastage caused by mishandling or incorrect storage conditions.
High inventory levels have high costs and opportunity costs.
Late deliveries, low discounts from suppliers.
Cost of holding inventory
Opportunity cost: working capital ties up in goods in storage could be put to
other uses. [During periods of high interest rates, the opportunity cost of
inventory holding increases.]
Storage costs
Risk of wastage and obsolescence : lower the value of inventory. [outdating;
damaged while held in storage or moved.]
Benefits of holding inventory
Reduces risks of lost sales
Allows for continuous production
Avoids the need for special orders from suppliers
Large order of new supplies reduce cost
Optimum order size
Economic order quantity: the optimum or least-cost quantity of stock to re-order
taking into account delivery costs and stock-holding cost.