UNIVERSITAS TEKNOKRAT INDONESIA

Disiplin, Bermutu, Kreatif, dan Inovatif

Introduction to Management
Innovation of Management

Presented By

Berlintina Permatasari, S.P., M.M.

 Learning objectives

– Recognize the importance of innovation

– Explain the meaning and nature of innovation management
– Provide an introduction to a management approach to innovation
– Appreciate the complex nature of the management of innovation
within organizations
– Describe the changing views of innovation over time
– Recognize the role of key individuals within the process
– Recognize the need to view innovation as a management
process.

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 Why innovation is important.

◆ Adam Smith and Classical Economics (1776)

– Wealth of nations: surplus Labour
◆ Marxist Economics
– Social progress: changes in modes of production
◆ John Maynard Keynes
– Fiscal policy
◆ Peter Drucker: the Growing Economic Significance of Science
and Technology
– Intellectual Labour: knowledge workers

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 Why innovation is important. (continued)

◆ Economic Theories Incorporating Science and Technology

– long-wave theory (Kondratieff): technology innovation occurs in
clusters
◆ textile, steam engine, railway

◆ auto, electricity, radio

◆ electronics: computing, semi-conductors

◆ telecommunication

◆ www

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 Why innovation is important. (continued)

◆ Entrepreneurs vs. Governments

– Available capital vs. economies of scale

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 Why innovation is important. (continued)

◆ The Push and Pull of Modern Science and Technology

◆ Linear model: concentrates on what is driving the downstream

efforts rather than on how innovations occur.

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 Definitions:

◆ Innovation = application of knowledge

Innovation
=
theoretical conception + technical invention + commercial exploitation

innovation as a process as opposed to a single event

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 Different types of innovation

◆ Product innovation
◆ Process innovation
◆ Organizational innovation
◆ Commercial innovation
◆ Marketing innovation
◆ Service innovation

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 Changing views of innovation over time (continued)

◆ Simultaneous coupling model

– suggests that it is the result of the simultaneous coupling of the
knowledge within all three functions that will foster innovations.
The starting point for innovation is not known in advance.

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 Changing views of innovation over time (continued)

◆ Interactive model
– links together the technology push and market pull models of
innovation.
– innovations occur as the result of the interaction of the
marketplace, the science base and the organization’s
capabilities.

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 innovation as a management process

◆ Sharing knowledge model

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UNIVERSITAS TEKNOKRAT INDONESIA
Disiplin, Bermutu, Kreatif, dan Inovatif