PROFILE INFO

He consistently exhibits a high level of adaptability, versatility, and tolerance in response to

a dynamic work environment, all while upholding effectiveness and efficiency. He actively
cultivates and sustains positive working relationships with both internal and external
stakeholders to effectively accomplish organizational objectives. Furthermore, he
consistently devises innovative and distinctive approaches to enhance operational
efficiency and unlock fresh opportunities. He consistently anticipates, comprehends, and
addresses the needs of internal and external clients, surpassing their expectations within
the established organizational parameters.

With 3 years of experience in education, 8 years in the fitness industry, and over a year of
experience in the Software & Technology Industries, he has gained expertise in sales,
business operations, customer service, marketing, and management. Under his guidance,
the organization has achieved commendable revenue growth. As a highly accomplished
professional, he possesses a wide-ranging background in marketing, corporate sales, and
negotiation skills, positioning him for a smooth transition into various roles. He consistently
inspires, motivates, and fosters inventiveness among a team of talented professionals,
diligently monitoring, evaluating, and improving both individual and team performance.
Through the establishment and attainment of ambitious objectives, he demonstrates
unwavering persistence, commitment, and dedication. He effectively identifies and
implements strategies to enhance and advocate for quality, emphasizing meticulousness
throughout the organization. He adeptly adapts to the evolving needs of individuals and
business units, adhering to company guidelines and instructions while swiftly
accommodating changes in management direction. His exceptional planning and
prioritization abilities guarantee the timely completion of all deadlines.

He is deeply committed and responsible, approaching every assigned task with diligence to
ensure successful and timely accomplishment of organizational goals and targets. With his
friendly and adaptable demeanor, he effortlessly connects with individuals at all levels and
consistently earns the admiration and trust of his teammates.

MUHAMMAD NAFEEZ
Phone
+855968807878 /+60102320073
Email

SHAFIQ B. SHAMSUDDIN nafeez90@gmail.com

Address
SALES & BUSINESS OPERATION MANAGER Phnom Penh

WORK EXPERIENCE
JUN 2022 SALES & BUSINESS OPERATION MANAGER
PRESENT LTLABS LIMITED

1. Sales Strategy and Management:

Develop and implement sales strategies and
plans to achieve company targets and
objectives.
MY SKILLS Lead and manage the sales team, providing
guidance, coaching, and support to achieve
Sales and Performance individual and team goals.
KEY COMPENTENCIES

Identify new business opportunities, markets,

Management
and customer segments to expand our customer
Sales Execution base.
Profit and Loss Monitor sales performance, analyze sales data,
Management and generate reports for management review.

Revenue and Profit Growth 2. Client Relationship Management:

Marketing Strategy Build and maintain strong relationships with key
Business Operation clients, understanding their needs, and ensuring
high levels of customer satisfaction.
 Collaborate with the sales team to identify client
requirements and propose tailored solutions to
meet their specific business needs.
Conduct regular client meetings, presentations,
and negotiations to drive sales and secure long-
term partnerships.

3. Business Operations Optimization:

Analyze and improve existing business
processes, identifying areas for optimization and
implementing effective solutions.
Collaborate with cross-functional teams,
including product development, marketing, and
customer support, to ensure seamless
operations and deliver exceptional customer
experiences.
Streamline sales processes, including lead
generation, pipeline management, and order
fulfillment, to enhance efficiency and
productivity.
Implement sales tools and technologies to
improve data analysis, forecasting, and
reporting.
Ensuring the hardware order completion from
the beginning until the end process.
Outsourcing suppliers/vendors of IOT matching
with the need of LTLabs software applications.

4. Market Research and Competitive Analysis:

Stay up-to-date with industry trends, market
conditions, and competitive landscape to
identify business opportunities and challenges.
Conduct market research and competitor
analysis to inform sales strategies and
positioning.
Provide insights and recommendations to senior
management regarding potential market
expansion, product enhancements, and
competitive differentiation.

ACHIEVEMENTS
Setting up Vietnam Branch Office for business
operations in Vietnam.
Co-liaise with VITAS/GMAC in holding a seminar
Business Development
KEY COMPENTENCIES

demonstrating the solutions.

Training and Development Working with ADIDAS HQ Indonesia on digital
Profit and Loss Management transformation supporting IR4.0
Early Stage Start- Ups Supporting international resellers in market
penetration.
Team Building
Penetrate Indonesia market
Team Management
Business Strategy
Strategic Leadership
 MAR 2020 OPERATION MANAGER
MAY 2022 THE PLACE GYM

Overseeing the operation and sales performance

for all 3 branches of The Place Gym, singular
branch T1 Gym, and 20Fit.
Managing the daily and monthly sales activity for
Sales and PT department.
Preparing the promotion and game plan to
support the sales performance.
Providing training and development for all
department equipped with the skills needed for
the job
Develop the SOP to be applied throughout The
Place Gym
Ensure an exceptional membership experience
including maintaining club cleanliness, resolving
member issues quickly and effectively and
member engagement and retention activities.

ACHIEVEMENTS

Construct Covid-19 SOP to be applied during the

crucial years of 2020 - 2022
Restructuring of the business plan adapting to
the situation face by the organization
Incorporate as main sponsorship for Visakha FC
Cambodia
Cooperate with Revlon Cambodia KOL for Online
Class Program 2020- 2021
Incorporate as official partnership for the
National Football Team for Cambodia (FFC).
Restructuring the Personal Trainer Package and
Price for The Place Gym.

NOV 2018 SALES MARKETING & OPERATION MANAGER

FEB 2020 URBAN FITNESS

Lead, plan, and execute sales plan, activities and

strategies to achieve/exceed/increase the Sales
& Marketing department's target.
Design and promote activities to meet member
demand and generate revenue in line with
business objectives.
Explore and secure sponsorship for events on
Business Analysis and long-term basis with Urban Fitness.
KEY COMPENTENCIES

Keep abreast of social media. Ensure the club

Succession Planning
has a great, inspiring, and attractive social
Strategic Planning
media presence. Regular updates on social
Branding media, minimum thrice a week. Incorporate
Strategic thinking videos of members exercising or club events,
Strategic negotiation and upload Instagram or Facebook page with a
tag to Urban Fitness.
Analytical skills
Interpersonal Skills
 Managing the CRM, payment gateway and
transaction each month to ensure the
smoothness of operations according to the
company target.
Establish Club Operation, Sales and Personal
Training Standard Operation Procedure ( SOP )
for Urban Fitness.

ACHIEVEMENTS

Closing deal of 5 corporate accounts with Urban

Fitness with a minimum of 20 Pax.
Cooperate with Food Nat Sdn Bhd on
sponsorship and incorporate with Urban Fitness
on a long term basis.
Liaise with Dominos on the HQ rally project and
conducting Fitness events with the company.
Closing membership and PT deals with Time.com
Bhd with 50 New Joiners and RM10000 PT
revenue in one-day event.

OCT 2017 CLUB GENERAL MANAGER

OCT 2018 CHI FITNESS CARNAUBA

Positive EBITDA
Live Members, Customer Service, and Members
Retention.
Sales revenue and Performance
Personal Training Performance
Club upkeep and maintenance
Increase the club profit, maximize the operating
income of the club and optimising the operation
cost according to the company vision.
Ensure a great working atmosphere within the
team, work efficiency, teamwork and bond
between departments through transparent
action and effective communication with
constructive feedback.
Enhancing profitability by organising and
delivering an appropriate range of fitness
activities and programmes internally and
externally.

ACHIEVEMENTS
General increase of total revenue and gross
profit in 9 months' time.
Hitting NMM, Club Budget and Personal Trainer
Revenue for 6 months in a row Chi Fitness
Carnauba.
Closing corporate accounts with a minimum of
40 pax per company with Chi Fitness Carnauba (
Dommal Food Sdn Bhd ( Dominos ), German
Marque Malaysia, and etc)
Best club NPS score for February, April and June
2018 in Chi Fitness Carnauba
Positive Ebitda And Y.O.Y comparison.
 NOV 2014 SALES MANAGER
SEPT 2017 CELEBRITY FITNESS AEON SHAH ALAM
AND KEPONG VILLAGE MALL

Meet Club Performance Requirements

Lead your team to achieve their respective
targets and achieve the overall team target.
Proven track record of delivering results in a
similar capacity.
Monitor Sales Performance of Each Club
Monitor sales teams in achieving club sales
targets and conformance to policies and
procedures. Take corrective action for non-
performance. The ability to analyze and
interpret data and use them to formulate sales
strategies.
Ensure Effective Implementation of Sales and
Marketing Promos
Plan, co-ordinate with Marketing and District
Sales Manager/Area Manager on new Sales and
Marketing promos and Marketing strategies.
Manage and Develop People
Responsible for attracting, recruiting,
developing, retaining and engaging Sales
Consultants.
Support, motivate and recruit a team of who
share the passion for fitness and hunger for
results.
Plan for and provide continuous development
opportunities for team members.
Abide by and implement all Company policies and
procedures

ACHIEVEMENTS

Hitting more than 92% revenue target for more

than 6 months
Corporate penetration and closing of more than
40 pax per company ( Sharp Malaysia, Toshiba
Tec, KDU University College and etc)
Developing future team leaders to be sent across
the region.
Achieve 56 Dues Deal with the Revenue of RM
English 100%
16,175 on our Grand Opening 23/7/2016
Player of the Month January 2017/ Shah Alam
Bahasa Melayu 100%
Player of the Month November 2016/ Shah Alam
LANGUAGE SKILLS

Best Consultant of The Month Jan 2016/ Kepong

Bahasa Indonesia 75%
Village.
Top Sales Consultant of The Month September
Khmer 75% 2015/ Kepong Village.
Best Consultant of The Month November 2015/
Arabic 50% Kepong Village.
Top Sales Consultant of The Month October 2015/
Kepong Village.
 Top Sales Consultant of the Month August 2015/
Kepong Village
Top Sales Consultant of the Month July 2015/
Kepong Village
Top Sales Consultant of the Month May 2015/
Kepong Village
Achieve the best consultant of the month to
month and Country Best Consultant of 2015.

MAY 2012 MARKETING EXECUTIVE

OCT 2014 WAWASAN OPEN UNIVERSITY

Aid in current students in fees and new course

registration.
Sourcing advertising opportunities and placing
adverts in the press - local, regional, national and
specialist publications - or on the radio,
depending on the organization and the campaign
Support and maintain admission, examination
and student records.
Liaising and networking with a range of
stakeholders including customers, colleagues,
suppliers and partner organizations;
Communicating with target audiences and
managing customer relationships
Develop marketing plans and potential student
database.
Handle all inquiries and convert all leads from
CRM.
Assist in counseling and provide guidance on
inquiries on advanced standing.

+60102320073
+855968807878
+60102320073
+855968807878

WWW.LINKEDIN.COM/
IN/NAFEEZSHAFIQ

WWW.FACEBOOK.COM/
NAFEEZSHAFIQ

I.M.N.A.F.E.E.Z

@I.M.N.A.F.E.E.Z
 MY EDUCATION
MAY 2021 MASTER OF MANAGEMENT
PRESENT OPEN UNIVERSITY MALAYSIA

JAN 2016 BACHELOR BUSINESS OF ADMINISTRATION

JAN 2020 OPEN UNIVERSITY MALAYSIA

DEC 2010 DIPLOMA IN SCIENCE

APR 2014 UNIVERSITI TEKNOLOGI MARA ( UITM)

SIJIL PELAJARAN MALAYSIA

DEC 2007
MALAY COLLEGE KUALA KANGSAR (MCKK)

INVITATION SPEAKER

Business Coach for Bubble Belly Billionaire Kuala Lumpur team

(2020 - 2021 )
Sales Skills & Motivation
Personal Branding
Fitness Talk Paragon University & School Phnom Penh (Feb 2021)
- Secondary Lifestyle

ABDUL MUIZ B NASIR

SENIOR CLUB MANAGER
CHI FITNESS DAMEN
+6019 299 2181

KALVIN ACHI
REFERENCES

AREA CLUB MANAGER

FITNESS FIRST AND
CELEBRITY FITNESS
+6012 273 0399

RYAN CHEAL
ASIA MANAGING DIRECTOR
ANYTIME FITNESS
RJCHEAL@GMAIL.COM

thank you
HERMAN H. KAM
DIRECTOR
LTLABS LIMITED
HERMAN.K@LTLABS.CO
FOR REVIEWING MY CV