Research research method produces stable and consistent

According to Kothari (2006), “Research is a pursuit results.

of trust with the help of study, observation,
comparison and experiment, the search for
knowledge through objective and systematic
method of finding solutions to a problem.” With
this statement, we can simply say that it is a
process that involves different factors that need to
be considered.
Here are the things that you must take into
consideration in doing a research:
1. Bias – This is when only one side of a discussion
is presented. This can be in
a form of primary sources such as interview
transcripts, statistical data, and works of art or
secondary sources which include journal articles,
reviews,
and academic books.
3. Validity - Research validity in surveys relates to
the extent at which the survey measures right
elements that need to be measured. In simple
terms, validity refers to how well an instrument is as
it measures what it is intended to measure.
4. Credibility – This is involved in establishing that
the results of the research are believable. This is a
classic example of ‘quality not quantity’. It depends
more on the richness of the information gathered,
rather than the amount of
data gathered.
Advocacy
This is a carefully considered, planned process to
influence multiple stakeholders to achieve specified
outcomes.

Kinds of Bias Campaign

a. Intentional - This occurs when a person or
group deliberately alters data to change the results
of an experiment or study. This type of bias
influences the information gathered to go in a
certain and predetermined direction.
A campaign is a planned project over a given
period of time to achieve specific advocacy goals.
Therefore, campaigning can be seen as the process
of advancing advocacy.

b. Exaggeration - This takes place when a certain

individual or group tries to overemphasize the
positive or negative effects of the subject being
studied.

c. Omission - This bias happens when there are

information or views that are not presented in the
data provided.

d. Biased Sample - This occurs when the

respondents for a certain survey or process of data
gathering belong to the population that mainly
gains something from the subject of the study.

2. Reliability - This refers to whether or not you

get the same answer by using an instrument to
measure something more than once. In simple
terms, research reliability is the degree to which