BTL Events MEDIA RESEARCH

PRESENTED BY
RUTVI DEDHIYA-17
Introduction
Below-the-line advertising is an
advertising strategy where products are
promoted in media other than
mainstream radio, television, billboards,
print, and film formats. The main types of
below-the-line advertising systems
include direct mail campaigns, social
media marketing, trade shows, catalogs,
and targeted search engine marketing.
Below-the-line advertising methods tend
to be less expensive and more focused
versus above-the-line strategies.
Below-the-line advertising seeks
to reach consumers directly,
instead of casting a wide net to
reach mass audiences. Rather than
airing a national commercial
Background
during a hit network television
show, a below-the-line campaign
might instead focus on an in-store
demonstration of a product, that
consumers may wish to investigate
in person. This allows for a more
high-touch experience, where a
salesperson can answer direct
questions and better explain the
products
 Content
WE HAVE TAKEN A MODEL EVENT
OF APPLE LAUNCH 2022.

VARIOUS PARAMETERS AFFECTING

THE EVENT OF APPLE LAUNCH
2022.
 Category
New Apple Products

iPhone 14
Apple Watch 8 iPhone 14 Max
New Airpods Pro
Apple Watch Ultra iPhone 14 Pro
iPhone 14 Pro max
 Age - 16 and above
Gender - Male, Female
and others

Target Group Location - Worldwide

Income - Middle and upper
class
Regardless of how
challenging it is for the
firms to make their
products and services Distribution
available for the customers
in BTL, it is easier to track
conversions with below the
line methods.

Below-the-line marketing
fosters superior customer
engagement, which is
critical in today’s modern
business landscape.
 Targeted Online Marketing
Direct Mailing
Ways of Trade Shows

Distribution Exihibitions
Door to Door Marketing
 Pricing
Apple usually invests 50 million dollars per event.

Venue Transportation
Decor Entertainment
Logistics Technical
Marketing & PR Artists
Food Miscellaneous
Promotional Advertising campaigns
Sponsorships
Strategies Digital marketing
Influencer marketing
Affiliate marketing
Product demonstrations
 Which elements of the event did you
like the most?
Survey What, if anything, did you dislike
about this event?
Are you likely to participate in one of
our events in the future?
How likely are you to tell a friend
about this event?
Why did you choose to attend our
event and what are you hoping to
take away from the experience?
 What did you most enjoy about
today?
Survey Please indicate your satisfaction with
the following aspects of the event:
- Venue/ Event Platform
- Speakers
- Quality of Sessions
- Amount of Sessions Offered
- Date(s) of Event
Did you have any issues registering
for or attending this event?
Evaluation

What worked and what didn’t work

Whether you met the expectations of your guests
How well your marketing efforts worked
If your budget and timeline were realistic
What you should take extra care with next time
 Evaluation
SMART goals is a popular method for measuring your
success. Your goals should be specific, measurable,
assignable, realistic, and time-related (SMART).
Compare your event to your competitors
Make observations during the event
Ask guests for feedback on site
Collect press clippings and media mentions
Look at social media engagement
Tally up how many people attended
Look at your event budget
Hold a debriefing with your event team
SPONSORS Stakeholders
EMPLOYEES
LOYAL AUDIENCE
EVENT MANAGER
VENDORS
Thank
You Do you have any
questions of us?

Batch - 1
Jainam Bilakhia - 13
Rutvi Dedhiya - 17
Ishita Desai - 18
Neha Kadam - 33
Tanaya Kambli - 36
Manvi Kasera - 37
Prajwal Kesarwani - 38
Aniket Patil - 82