Partnership Proposal

H World Group
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H World Group
Introduction
H World Update
A World Leading Hotel Group
Group Snapshot One of the Largest Hotel Companies Globally
Top 5 Hotel Companies by Market Capitalization

(US$ bn)

18 Countries 31 Hotel & Apartment

Brands
53.0

38.0

8,684 Hotels 820,099 Rooms 13.5

11.8 11.5

Marriott Hilton H World Hyatt IHG

200+ million members 140,000+ employees

H World group, one of the largest hotel companies in the world with strong representation in two of the countries (China
and Germany) with the most important Thai Tourist base, representing more than 200 Million loyalty members.
H Rewards
Brand Portfolio with ~30 powerful brands

Classic Lifestyle Collection Long-stay

Economy

Midscale

Upper
midscale 城际服务公寓酒店 欢阁服务公寓

Upscale

Luxury

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H World China
One of the largest hotel group in China

National platform spanning 8,464 hotels across 1,000+ cities (1) Consistent commitment to growing platform(2)

City Coverage
(hotels in operation and in pipeline)
2,000+

Beijing

1,126
Number of Hotels 1,062
501+
201 - 500 865
Shanghai
101 - 200
51 - 100
0 - 50

437
Guangzhou

Shenzhen

Q4'19 Q4'20 Q4'21 Q4'22 Future

Target
____________________
(1) Data as of Mar 31, 2023
4 (2) Data as of Dec 31, 2022
Refers to Legacy-Huazhu business
Deutsche Hospitality (DH)
The largest hotel group in Germany. Portfolio covers Europe, Africa and Middle East

DH Snapshot Latest Operational Milestones

Completed regional / cross brand operating structure,

creating basis for synergies across all support functions
Organizational
Restructuring

Rolled out proprietary digital infrastructure, kiosks,

3 Continents 128 Hotels reservation system, new mobile / web booking platforms to
all hotels
Further Digitalization

H Rewards International Program re-design / enhanced

benefits
Loyalty Program

New InterCity Hotels & Zleep Hotels refreshed brand

positioning and product as set up for international growth

36 New Hotels to Brand Upgrade

8 Hotel Brands
be Opened
Implementation of HR Rexx workplace automation,
recruitment, HR process management across all hotels and
Management headquarters
Efficiency
____________________
5 Data as of Dec 31, 2022
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H-Rewards
H World Loyalty Program
H World: The #1 Hotel Traffic Platform in the World
The largest hotel loyalty program in the world with 200M member

Percentage of
Number of members membership guests Cloud booking Cloud payment

200 million 76% 62% 82%

____________________
6 Data as of January 2023
Wide Membership Base Across the Globe
A global loyalty program integrated to a powerful digital platform

H Reward
Presence Across  H World has established a strong
Multiple Channels existing base of loyalty program
base with 200+ mm users

 Members show high levels of

engagement, with 1+mm daily
users on H World’s mobile APP
and H Rewards members
contributing to c.76% of all hotel
200+ mm 1+ mm bookings
Loyalty Program Members Daily Users on Mobile APP
 Diverse focus in hotel segments
to cater to a wide range of
customer needs

 Mainland China: Focuses on

Midscale and budget segments
(Number of luxury and Upscale
~200 million 62% hotels is growing significantly)
Number of members Cloud booking
 Europe: Focuses on Luxury,
Up-and Midscale segments

 Has direct access to customer

booking behavior and preferences
1 Integrated Platform 76% 57% to deepen insights into customer
with a single sign-on solution Percentage of Cloud payment base
membership guests

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Owner Value Proposition
Direct Distribution Channel to Optimize Customer Acquisition and Retention
Strong Distribution to provide our branded hotels holistic access to Omni channels
H World’s Powerful Omnichannel Distribution Model Enables 360’ Coverage of Different Client Types and Distribution
Platforms to Ensure the Successful Acquisition and Long-term Retention of Customers

2 WeChat Channels:
Mobile APP (Global Access)
H5, Mini Program
www.huazhu.com
Global Membership Website
www.hworld.com
7x24 Support from Call Center

Participating Direct Selling

Hotel Brands Channels
Onshore OTA Offshore OTA

OTA

Brands

GDS

Distributor Channels

H-WORLD CRS

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Online Distribution Landscape: OTA and MICE
H World’s capability to access and generate demands, both FIT and MICE

Key MICE platform / PCO: Accessibility Advantage

Key OTA: Commission Advantage & Connectivity Advantage

Ctrip / Trip.com 13%

Booking.com 12% (*)

* Commission level for non-preferred program

Agoda 13%
Established Global Sales Force & Customer Base
H World’s Global Key Account in 2 important markets: Europe and China
Digitalized One Hotel Operation Platform (SAAS)
Optimize the Operation Efficiency with H World digital operation system solution

Highly efficiency
offering of a
complete hotel
technology package

Proven the tested

technology solution
– connected and
integrated
Vendor relationships that will allow the hotel Cost advantage
Huazhu E-Mart system provide a strong central procurement platform
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Brand Introduction
Deutsche Hospitality (DH) Brands
DH Brand Portfolio

Everything for your wellbeing

〔一切只为你好〕

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 Extraordinary people choose CitiGO
〔与众不同的人都住CitiGO〕

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Korb Khun Krub
Thank you!
Danke!
谢谢！