9/24/2023

How is this class

DIFFERENT
What is Strategy –
An Introduction
Strategic Management
Sakhwat Hosain

from any other business classes you

Sakhwat Hosain
are taking or have taken?
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Marketing Marketing
MIS MIS
Finance Finance
FUNCTIONAL HOLISTIC APPROACH
Accounting HR Others.. Accounting HR Others..

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We are asking Why some companies

the really succeed but other
big fails?
questions
about how to
run a
business?

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MOST IMPORTANTLY what if

anything can managers do
about it?
What is Strategy?

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What it
does
What company better than
does best… anyone
else…

What it does better than what the Target

anyone else Consumer wants?
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What it
does
better than
anyone
else…

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How will we look at

strategy in this class?

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What components goes into a wining CEO/ CFO/

team? Manager

Company/Division/
Product/Service
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Outline Limitation

Capacity
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Strategy… The better you understand your

limitation as an organization, the
as a… better you are prepared to formulate
and implement strategies that are
relevant and agile while
Boundary Markers taking calculated risks - leading to
sustainable competitive advantage
and formidable defense against
existing and potential new
competitors.

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Outline Limitation

Capacity
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The better you understand your

limitation as an organization, the
better you are prepared to formulate
and implement strategies that are
relevant and agile while To understand these limitations and
be able to create a sustainable
taking calculated risks - leading to strategy, all organizations must ask
sustainable competitive advantage 3 Questions
and formidable defense against
existing and potential new
competitors.

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Question 1 Question 1

• Where do we compete? • Where do we compete?

– We need good MARKET – We need good MARKET
OPPORTUNITIES OPPORTUNITIES
Market Opportunity: Newly
identified need, want,
BUT
or demand trend that a firm can –If you don’t have RESOURCES, than
exploit because it is not being
addressed by the competitors. it does not matter.

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Question 2
• How do we compete?
– We need Resources & CAPABILITIES that
enables us to serve our …..
MARKET OPPORTUNITIES..
..better than our competitors.
• “Better Than”=Competitive Advantage
• Its not enough to gain competitive advantage,
you have to SUSTAIN it.
• The great companies know how to sustain
competitive advantages.
Two Tangible
• Physical assets such as land, vehicles,
equipment, machinery, furniture,
Types
inventory, stock, bonds, cash,
Financial, Investments, Capital Assets
of
Intangible
• Nonphysical assets, such as patents,
Resources trademarks, franchises, goodwill and
copyrights, employee and customer
relationship, brand reputation,
intellectual properties, corporate
culture

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Question 3 Question 3
• Where do we compete? • How do we execute?
• How do we compete?
– Align our people and organization
with your strategy.
3.How do we execute? • Key players included
• Motivation, incentive, control system

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• Good Strategy Formulation + Bad Strategy Implementation

3 Questions = Bad Result
• Bad Strategy Formulation + Good Strategy Implementation
= Bad Result
• Q1- Where do we compete?
• Q2- How do we compete?
• Q3- How do we execute? MAKES NO SENSE DOING
THE WRONG THINGS
Q1+Q2= STRATEGY FORMULATION PERFECTLY
Q3= STRATEGY IMPLEMENTATION

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Diagnostic reasoning
skills vs. Analytical
reasoning skills.

How do we
execute?
Where do we
compete
How do we Education Improve
compete? communication skills
Objective

Understand and
External Analysis Strategy Implementation apply toolkits to
strategic situation
Internal Analysis

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Any Questions?

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