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  • Alfredo M. Yao, Zest-O

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    Alfredo Yao grew up in poverty and had to work from a young age to support his family after his father passed away. Despite facing hardships, he pursued his dreams and was able to establish his own printing business. He later discovered flexible foil juice packs and started his own juice company called Zest-O, which became very successful. His strategy was that nothing is impossible with hard work, faith, and perseverance. Socorro Ramos also grew up in poverty and had various jobs as a young girl to support her family. She got a job at a bookstore which she later bought with her husband. Although they faced challenges and had to rebuild their bookstore three times, her entrepreneurial spirit

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    Alfredo Yao grew up in poverty and had to work from a young age to support his family after his father passed away. Despite facing hardships, he pursued his dreams and was able to establish his own printing business. He later discovered flexible foil juice packs and started his own juice company called Zest-O, which became very successful. His strategy was that nothing is impossible with hard work, faith, and perseverance. Socorro Ramos also grew up in poverty and had various jobs as a young girl to support her family. She got a job at a bookstore which she later bought with her husband. Although they faced challenges and had to rebuild their bookstore three times, her entrepreneurial spirit

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    54 views2 pages

    Alfredo M. Yao, Zest-O

    Uploaded by

    carantozadjiemae
    Alfredo Yao grew up in poverty and had to work from a young age to support his family after his father passed away. Despite facing hardships, he pursued his dreams and was able to establish his own printing business. He later discovered flexible foil juice packs and started his own juice company called Zest-O, which became very successful. His strategy was that nothing is impossible with hard work, faith, and perseverance. Socorro Ramos also grew up in poverty and had various jobs as a young girl to support her family. She got a job at a bookstore which she later bought with her husband. Although they faced challenges and had to rebuild their bookstore three times, her entrepreneurial spirit

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    of 2

    Alfredo M.

    Yao, Zest-O

    Born to a sidewalk vendor and a


    brother to five siblings, Alfredo Yao
    saw the value of hustling at an
    early age.

    Yao’s parents sold just about


    anything a sidewalk vendor could sell to survive poverty. Due to his father’s early
    demise, he was forced to do odd jobs at the age of 12 to help feed their family.

    Through the help of his relatives, he was able to finish elementary and high
    school. However, even as a working student, he was unable to finance and finish
    his college degree. Despite the hardships, the young Alfredo did not stop reaching
    for his dreams.

    With lots of valuable experiences in the printing industry, he was able to establish
    his own printing business and later-on discovered the potential use of “doy” packs
    or flexible foil packs as a promising technology to juice packaging and tried to
    promote it to local juice companies but nobody accepted it.

    This led him into venturing and making his own juice manufacturing business
    launching it as Zest-O juice drink and the rest was history.

    His strategy: Nothing Is impossible. With hard work, faith, and perseverance, you
    can do anything and everything. All it takes is your pure guts to achieve glory.
    Socorro Ramos, National Bookstore
    Socorro Ramos, known by many
    as Nanay Coring, worked
    different jobs as a young girl to
    sustain the income of her
    family. She would even peel off
    the paper from discarded
    cigarettes only to earn five
    centavos. Her siblings also did
    jobs in candy factories for a
    living.

    When her elder sister married


    the son of the owner of the reputable Goodwill Bookstore, it helped land her a
    position as a salesgirl in one of their stalls. Soon enough, she learned the workings
    of the business and met her would-be husband, Jose Ramos.

    With just P211 in investment and sheer determination, they were able to build
    their own business. Although the odds were initially not in their favor and they
    had to rebuild their bookstore three times from scratch, her true entrepreneurial
    spirit brought saw her through. She soon achieved her much-awaited success.

    Today, National Bookstore has become an institution in Filipino society and has
    more than 150 branches scattered nationwide.

    Her strategy: Adversity is life’s best teacher. Believe in your own adaptability and
    no business will flourish if you’re just open to accepting calamities, conflicts, and
    change which are all part of life.

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