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Business Case: Chapter 3

ABM Innovations Inc. currently sells a product for P 120 per unit. The variable costs are P 40
per unit, and 100,000 units are sold annually and a profit of P 300,000 is realized per month. A
new design will increase the variable costs by 20% and Fixed Costs by 10% but sales will
increase to 120,000 units per month.
(a) At what selling price does the company will have to break even, and
(b) If the selling price is to be kept same (P120/unit) what will the monthly profit be?

Task: Prepare a Business Case Analysis using the following format:


I. Statement of the Problem
II. Objectives
III. Analysis
IV. Conclusion
V. Recommendation

Paper Format:
SHORT Bondpaper
Margins (in inches): Left – 1.5 all other sides – 1
Font: Bookman Old Style
Transparent Folder
Color Coding ABM A- BLUE
ABM B- RED
ABM C- PINK
ABM D- WHITE/TRANSPARENT
ABM E- YELLOW
ABM F- VIOLET

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