SWIGGY CASE STUDY

Ankit Sharma (22GSOB2040027)

 INTRODUCTION

• SWIGGY is an online food ordering and delivering service based in Bengaluru,

Karnataka, India
• Founded in 2014
• Tagline: when you are hungry think of us!
• Founders:
• RAHUL JAIMINI
• SRIHARSHA MAJTY
• NANDAN REDDY
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History
In 2013, Nandan Reddy and Sriharsha Majety, both alumni of Birla Institute of
Technology and Science (BITS) Pilani, started a logistics company called Bundi
which connected small and medium companies to courier service providers. After
a year, they wanted to build an online hyperlocal logistics company in the
restaurant industry.
They approached Rahul Jaimini, an IIT Kharagpur alumnus, who was working
as a software engineer for online fashion retailer Myntra at that time and
together.

Operations
• Swiggy operates in 25 cities in India.
• These includes: Delhi, Chennai, Gurugram, Bengaluru, Hyderabad etc

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Business Model of Swiggy
• The cost of serving customer in
restaurant(greater)and
commission paid to swiggy
(lesser) is making a great deal.
• Restaurants get wider access
customers, which is not possible
in traditional set up.
• A typical restaurant in metro
city can serve max 50-60
customers at a time.
• Swiggy’s business model is not
only sustainable but also
scalable.

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How it Works
Swiggy operates through its website
and mobile application. Users can
read the menu and place the order on
its website or its Android or iOs
application. Once he order is placed, a
delivery person is assigned for that
order that collects the food from the
restaurants and delivers it to the
location decided by the customer.
Payment can be made through cash
on delivery, net banking, credit cards
and digital wallets.

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 Swiggy Competitors

• Foodpanda India
• Fresh Menu
• Grofers
• Zomato
• Uber Eats
 Product benefits
Cool and stylish product
Areas for community connections
Online store and market swap

] Thank you all

20XX Pitch deck title 7