Brand History Analysis

 Words to describe the brand: Maruti is a brand that is synonymous with trust,
reliability, and affordability. It is the largest car manufacturer in India, and its cars are
known for their fuel efficiency, durability, and ease of maintenance.
 Unique Selling Proposition (USP): Maruti's USP is that it offers a wide range of cars
that are affordable and meet the needs of a variety of customers. The brand also offers
a range of after-sales services that make it easy for customers to maintain their cars.
 Brand Positioning Statement: Maruti is the brand that makes it possible for
everyone to own a car. We offer a wide range of affordable cars that are reliable, fuel-
efficient, and easy to maintain.
 Current image of the brand: Maruti's current image is that of a reliable and
affordable car brand. The brand is popular with first-time buyers and families, and it
is known for its value for money.
 Reference images and logo of the brand:

Opens in a new window 1000logos.net

Brand Personality Analysis

 Five brand traits:

o Trustworthy
o Reliable
o Affordable
o Practical
o Family-oriented
 Relationship with the brand's history: These brand traits have been associated with
Maruti since its inception. The brand was founded in 1970 with the mission of making
cars affordable for the masses. Maruti has always been known for its reliable and fuel-
efficient cars, and it has a strong track record of customer satisfaction.

Campaign Concepts

 Three main concept ideas:

o The first concept is to focus on Maruti's heritage and its commitment to
making cars affordable for the masses. This could be communicated through a
historical campaign that tells the story of the brand and its impact on the
Indian automotive industry.
 o The second concept is to focus on Maruti's commitment to quality and
reliability. This could be communicated through a campaign that features real-
life customers who share their experiences with Maruti cars.
o The third concept is to focus on Maruti's range of affordable and fuel-efficient
cars. This could be communicated through a campaign that shows how Maruti
cars can help people save money on their transportation costs.
 Description of each concept and how they communicate the brand's personality:
o The first concept communicates the brand's trustworthiness and reliability by
highlighting its long history and commitment to making cars affordable for the
masses.
o The second concept communicates the brand's quality and reliability by
featuring real-life customers who share their positive experiences with Maruti
cars.
o The third concept communicates the brand's affordability and fuel efficiency
by showing how Maruti cars can help people save money on their
transportation costs.
 References from the web, sketches you might want to include, adverts, etc.:

Opens in a new window

www.carwale.com

Production Brief

 Location details: The campaign could be shot in a variety of locations, such as a city
street, a suburban neighborhood, or a rural village. The location should be chosen to
reflect the target audience and the brand's personality.
 Styling and make-up: The styling and make-up for the campaign should be natural
and understated. The goal is to focus on the cars and the people who drive them, not
on the superficial details.
 Props you might need for the campaign production: The props that are needed for
the campaign will vary depending on the concept. However, some common props
might include cars, family photos, and fuel pumps.
 Mood board: The mood board should be a visual representation of the campaign
concept. It should include images, colors, and textures that evoke the desired feeling
or emotion.
 Estimated budget: The estimated budget for the campaign will vary depending on
the concept, the production values, and the target audience. However, a typical budget
for a car advertising campaign would be in the range of INR 10-20 crores.
Maggi's USP is that it is a convenient, affordable, and tasty way to get a nutritious meal. The
brand's products are also quick and easy to prepare, making them a popular choice for busy
people.