Alexa Saavedra

Fernanda Villaran
Giardel Riega
Micaela Nonaka
Tamara Avalo
Alvaro Sánchez
 01
Company
 New strategy

Market segments and targeting Product Pricing

Evobyte caters to Innovator needs with new Evobyte adapts pricing to regional variations
Evobyte maintains its broad market
desktop and portable models, launches desktop and market priorities, also standard retail
segmentation, Sales prioritization is
brand for Mercedes, enhances Traveler laptop prices and deeper discounts for high-priority
realigned, giving precedence to Innovators,
offerings, and maintains the successful Workhorse brands.
Mercedes, Traveler, Workhorse
design.

Sales and expansion Advertising

Evobyte sustains its global presence in NORAM, EUROPE, Evobyte customizes its advertising for each segment,
and APAC while entering emerging markets. The sales force tailoring designs for Innovators, retaining Mercedes
allocation is tailored for each region, focusing on the and Traveler ads, differentiating Workhorse, and
Innovators and Mercedes segments. creating unique ads for Costcutter.
 02
Analysis of the market
and business
objectives
 Analysis of Q5 and results

Evobyte's Quarter 5 performance suggests a company that

excels in multiple areas, is financially sound, and has the
potential for further growth. By maintaining its high
standards, focusing on innovation, and addressing
opportunities in specific segments, Evobyte is
well-positioned to continue outperforming competitors and
thriving in its market.
 DEVELOP BUSINESS OBJECTIVES
Market share
Market share targets for Q6 to Q8 reflect
strategic ambition. In Q6, an average growth
of 568% is sought, highlighting
improvements in each segment. For Q7, the
strategy focuses on an average growth of
52%, adapting strategies according to the
market. In the Q8, an average growth of 25%
is sought across all categories, with a focus
on innovation for Innovator and
understanding customer preferences for Ad Judgment
Mercedes. These objectives reflect the
ambition to maintain and improve the
competitive position in each market
segment.
Brand Judgment
Quarterly goals are established to improve brand
perception. In Q6, he will focus on improvement
strategies for Costcutter, Innovator, Mercedes,
Workhorse and Traveler. The Q7 will focus on
campaigns to consolidate and improve perception in
each segment, while the Q8 will strive to further
consolidate and improve the image of each brand.
These efforts seek to maintain a solid and
competitive image in the minds of consumers.
In each quarter, we seek to improve the ads or adapt them
better. Q6: Exceed 80 points in Innovator, Mercedes, Workhorse
and Traveler ads, highlighting unique features. Q7: Consolidate
Costcutter, Innovator, Mercedes, Workhorse and Traveler
campaigns, maintaining or exceeding 80 points. Q8: Maintain
and improve ads with low scores, adapting them to the market.
These objectives support increasing market share and
improving brand perception to be attractive to consumers.
 03
Marketing
for Q4
 Segment Strategy
01 Innovator 02 Mercedes 03 Traveler

04 Workhorse 05 Costcutter
 Product / Brand
Innovator Mercedes Traveler

Workhorse Costcutter
Investment & development
 Price at Q5
EVOWH2000V2 EVOTRAVEL1000V2 EVOTOPXV2 EVOIN_LAP_IV2

$3,600 $3,850 $4,200 $3,850

 Price at Q6
NORAM

Priority Brand Retail Price Price Rebate

1 EVOIN_LAP_IV3 $4,070 150

2 EVOTOPXV2.5 $4,310 250

3 SuperEvoTopXM_1 $5,400 100

4 EVOTRAVEL1000V2 $3,850 150

5 EVOTRAVELV2.5 $3,850 150

6 EVOWH2000V2 $3,600 300

7 EvoLite_CTV1 $2,645 300

 Price at Q6
MEA

Priority Brand Retail Price Price Rebate

1 EVOIN_LAP_IV3 $3,830 150

2 EVOTOPXV2.5 $4,070 250

3 SuperEvoTopXM_1 $4,780 100

4 EVOTRAVEL1000V2 $3,550 150

5 EVOTRAVELV2.5 $3,620 150

6 EVOWH2000V2 $3,130 300

7 EvoLite_CTV1 $2,410 300

 Price at Q6
LATAM

Priority Brand Retail Price Price Rebate

1 EVOIN_LAP_IV3 $3,690 150

2 EVOTOPXV2.5 $3,930 250

3 SuperEvoTopXM_1 $4,710 100

4 EVOTRAVEL1000V2 $3,450 150

5 EVOTRAVELV2.5 $3,560 150

6 EVOWH2000V2 $3,230 300

7 EvoLite_CTV1 $2,255 300

 Price at Q6
EUROPE

Priority Brand Retail Price Price Rebate

1 EVOIN_LAP_IV3 $3,960 150

2 EVOTOPXV2.5 $4,200 250

3 SuperEvoTopXM_1 $5,130 100

4 EVOTRAVEL1000V2 $3,735 150

5 EVOTRAVELV2.5 $3,850 150

6 EVOWH2000V2 $3,450 300

7 EvoLite_CTV1 $2,550 300

 Price at Q6
APAC

Priority Brand Retail Price Price Rebate

1 EVOIN_LAP_IV3 $3,850 150

2 EVOTOPXV2.5 $4,090 250

3 SuperEvoTopXM_1 $4,780 100

4 EVOTRAVEL1000V2 $3,510 150

5 EVOTRAVELV2.5 $3,620 150

6 EVOWH2000V2 $3,130 300

7 EvoLite_CTV1 $2,410 300

 Point of sale strategy
Store Expansion
01 Expanding to 2 new cities: Santiago
and Cairo

Focus on cities with high demand

02 High demand in the innovator
and mercedes segments.

Salesforce
03 80 employees in total distributing
in all regions: NORAM, APEC, MEA,
LATAM, Europe
Force Budget
04 $1,815,153
 Advertising

Innovators Ads
Focuses on cutting-edge technology,
data storage and intelligent backup
systems.

Media Placement
Local: 3 ads
Regional: 6 ads
 Advertising

Mercedes Ads
Highlights PC power, high resolution
and suitability for engineering and
design applications.

Media Placement
Local: 18 ads
 Advertising

Travelers Ads
Stresses mobility, compact design and
connectivity for working on the go.

Media Placement
Local: 18 ads
 Advertising

Workhorse Ads
Key focus lies on differentiation,
marking our product as the “highest
rated brand-workhorse” to stand out in
the market.

Media Placement
Local: 18 ads
 Advertising

CostCutter Ads
Focuses on simple design, more
secure, bookkeeping applications and
new and improved brand.

Media Placement
Local 18 ads
 Market Research
Q5: NORAM, LATAM, Q6: NORAM, LATAM,
EUROPE, APAC and MEA EUROPE, APAC and MEA
P&L
 P&L

Q6 56% Gross Margin 40% Net Margin 33,573,376 Gross Margin

Q7 57.7% Gross Margin 48.7% Net Margin 40,146,800 Gross Margin

Q7 57.6% Gross Margin 49.3%Net Margin 42,386,800 Gross Margin
Thanks