BUSINESS PLAN

INDEX
executive Summary

Description of a waffle business

Small Waffle Business Models

products and services

Administration and management

marketing plan

Financial Projection

Annexes

EXECUTIVE SUMMARY

INTRODUCTION

Waffle Snack is a mini pastry which offers a variety of products to satisfy your
desires and spice up life.

This business arises in order to make people aware of the wide variety of flavors,
the innovative concept of this micro-enterprise is to offer home delivery.

BUSINESS PROFILE

BUSINESS OWNER: Londy Narro and Sadia Calix

TELEPHONE NUMBER: 97 88 91 61

EMAIL: londynavarro2005@gmail.com

IMPI REGISTRATION: October 28, 2015

REGISTRATION NUMBER: 57787668

ADDRESS: Ojo de Agua neighborhood 2 blocks south of the taxi point.

PRODUCTS AND SERVICES TO OFFER

The store offers a wide menu for different tastes, it should be noted that most of the
inventory is limited to retail.

For the reason of facilitating the shipment of the product throughout the city.

THE MARKET

According to the market study that was carried out, the main buyers are young
people between the ages of 14 and 25. But the profile of the potential buyer will
develop.

COMPANY DESCRIPTION

WHAT IS WAFFLE SNACK?

It is a mini pastry whose objective is to provide something new to the community.

How we do? through a fair taste and price.

MISSION:

Provide desserts for consumption where the greatest advantage is home delivery.

VISION:

To be a pastry leader in the city so that other branches can be opened.

Why choose Waffles Snack?

Because we manage a price that is fair to your pocket and competitive with other
businesses in order to be a number one place and provide citizens with the most
exquisite desserts.

TYPES OF SNACK WAFFLES

There are a variety of flavors in waffles:

• Caramel with strawberry

• Chocolate with strawberries

• Caramel with strawberries

 MARKET ANALYSIS

Through a company that does market research online, it was found that in
the area of the profile of the buyer with the greatest potential is the following:

• Sex: Male

• Age from 15 to 25 years

• Occupation: Adolescent students

• More consistent needs: For parties, weddings, birthdays, etc.

• Most requested orders: Waffles with strawberry, pancakes, crepes.

In addition, the experience of the area has shown how profitable this
business can be. This is through a series of brief surveys in the colony.

Added to this, the observation by said region found that the direct
competition is two waffle shops with a distance difference of approximately 1
kilometer.

The probability of success in home delivery is that an extra charge is not

charged for it, as long as the product is greater than an expense of 100
lempiras.

PRODUCTS AND SERVICES

PRODUCTS

The range of products we have are appetizers that can be enjoyed by both children
and adults.

Two types of customers stand out, those who consume only as appetizers on a
casual day or afternoon and those who consume only on special dates.

Therefore, the initial inventory of this business has been divided by areas:

• Waffles
• Mini pancakes

•Crepes

• Smoothies

SERVICES

The main service, and advantage of this business, is the delivery of products within
the city at no additional cost.

ADMINISTRATION AND MANAGEMENT

In the case of management, we are aware that this type of business requires that
all its staff know the product very well, both in the kitchen and in the customer
service area.

Therefore, the training and previous experience in these two areas will be to put
together a good team for Waffles Snack.

Given this, the business organization chart would be as follows:

WAFFLES SNACKS

• OWNER AND CASH CONTROL

londy navarro

• MANAGER AND EMPLOYEE COORDINATOR

Sadia Calix

• CUSTOMER SERVICE

Karla Navarro

• KITCHEN ASSISTANT

carmen wolf

MARKETING PLAN
 Orders can be placed by phone either by calls or by WhatsApp.

Our previous market study tells us which snacks are most liked by the
population and thus give them greater promotion.

FINANCIAL PROJECTION

Below is a breakdown of the expenses considered for the initial

investment, the amount for the first month:

INVESTMENT AREA PRODUCT/SERVICE TO INVEST AMOUNT PER MONTH

CONSUMPTION COMMERCIAL SPACE RENT 3,000 Lps

SALARIES 3 Salaries of 3,000 lps

WATER SERVICE AND 2,500 Lps

ELECTRICITY
INVENTORY PLASTICS AND INGREDIENTS 10,000 Lps

Given the total of 18,500 monthly lps. Therefore, an investment of 18,500

lps or more is required.
ANNEXES