Nguyen Ngoc Quynh Giang

Marketing Activities Evaluation in Vietnam (First half 2023)

Introduction
Founded in Rome in 1884 by the talented Greek
silversmith Sotirio Bulgari

Bulgari stands for the contemporary Italian high

jeweler, master of colored gemstones

An amazing story started 130 years ago by Sotirio

Bulgari. This foundation has been enriched over 3
generations of creative Bulgari family members
who have decade after decade created epochal and
timeless masterpieces borrowing inspiration from
2700 years of Greco-Roman tradition.
Marketing
Campaigns
Evaluate the impact and effectiveness of
Bulgari's marketing campaigns in Vietnam
Assess the reach, engagement, and
conversion rates of various marketing
channels
Brand
Ambassador
Partnership
Ho Ngoc Ha Singer
 Ho Ngoc Ha, a popular Vietnamese singer, collaborated with Bulgari, a luxury brand
known for its jewelry, watches, and accessories. In 2018, Ho Ngoc Ha became the brand
ambassador for Bulgari in Vietnam. The collaboration involved Ho Ngoc Ha representing
the brand at various events and promotions
Jewelry Sponsorship
Event: Lovesongs Press Conference (Diamond Plaza)
Ho Ngoc Ha in Bulgari Serpenti Viper

Show: The New Mentor (2023)

Accessories: Nguyễn Tấn Thành (Hồ Ngọ c Hà) , Lê Ngọ c Khánh Vy (Thanh Hằng)
A great pleasure to dress our Super Mentors in Bulgari 🔥
Such a magnificent intro video for the upcoming The New Mentor reality show. Bravo to
The New Mentor team, I know it gonna be a big hit.
Brand
Ambassador
Partnership
Toc Tien Singer
Regarding Tóc Tiên's collaboration with Bulgari, she became the brand ambassador for
Bulgari in Vietnam in 2019. Bulgari is a renowned Italian luxury brand known for its
jewelry, watches, and accessories. Tóc Tiên's collaboration with Bulgari includes
promoting their products and representing the brand in various events and campaigns.
MEN’S FOLIO VIETNAM #16 APRIL
+ MAY 2023: THE BIG FASHION/
NEW DAWN ISSUE

Bulgari B.Zero1 and Octo

Finissimo on Men's FOLIO
Vietnam April + May 2023 with
Binz and Gonzo

—
Social Media Marketing
Posting on ELLE Vietnam Facebook page
BVLGARI celebrates 75 years of Serpenti – Eternal Anecdotes
On June 9, the official Serpenti 75 celebration event taking place in Ho Chi Minh City marked an important milestone for
Bulgari Vietnam brand, expressing pride and respect for Serpenti.

The anniversary party took place with the participation of Ms. Anne Lee - Bulgari Senior Development Manager for Asia
- Pacific region, Ms. Sze Lin Teo - Bulgari Marketing & Communications Director for Asia - Pacific region. Duong, Mr.
Jeremy Yeo - Customer Experience Manager in Malaysia & Vietnam, and Bulgari Brand Marketing & Communication
Manager in Vietnam - Ms. Nguyen Kim Ngan and many famous artists: singer Ho Ngoc Ha, ca. Toc Tien, supermodel
Thanh Hang, supermodel Vo Hoang Yen, singer and actor Minh Hang, singer-Miss Huong Giang, actress Diem My,
singer Erik, Miss Nguyen Thuc Thuy Tien, Miss Luong Thuy Sacred,…
Ho Ngoc Ha in
#BulgariHighJewelry
by Elle Vietnam.
Elle Vietnam is a popular fashion and lifestyle magazine
in Vietnam. It is part of the international Elle magazine
franchise and covers a wide range of topics including
fashion, beauty, health, culture, and more.
Bulgari Vietnam with our first High Jewelry Cover,
shooting with ELLE Vietnam at Bulgari Resort Bali.
Social Media Marketing
Relies on social media with influencers spread
#Bulgari and #BulgariVN
 06.14.2023 BY L'OFFICIEL VIETNAM
Bulgari celebrates the iconic
Serpenti jewelry line's 75th
anniversary

Ho Ngoc Ha Diem My
Pham Thanh Hang, Nguyễn Thúc Thùy Tiên,
Tóc Tiên, bạ n Linh Lương
Hương Giang, Đỗ Thị Hà,
Minh Hằng, Đoàn Thiên Ân
Võ Hoàng Yến, Ha Anh Vu,
Ha Anh Vu, Erik
Erik
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