Here are some solved questions based on Marketing Aptitude which will help you in all

competitive exams.

1. Sub market is also known as ______?

1. Origin of market
2. Merging of market
3. Market segment*
4. None of these
2. What is the full form of ‘PLC’?
1. Product life cycle*
2. Product long cost
3. Product life cost
4. None of these
3. Commercialisation of product is based on _______?
1. Production
2. Test Marketing*
3. Pricing
4. Wages
4. Trickledown theory is associated with ___________?
1. Brand
2. Fashion*
3. Patent
4. None of these
5. BPO stands for _________?
1. Balance of payment
2. Budget Product Online
3. Business Process Outsourcing*
4. None of these
6. ‘AIDA’ is related to ________?
1. Branding
2. Packaging
3. Advertising*
4. None of these
7. Who is Prospect Customers?
1. Potential Customers*
2. Present Customers
3. Staf
4. None of these
8. Hire Purchase System is _______?
1. A contract of sales
2. Method of Pricing
3. An agreement to sell*
4. None of these
9. SEM stands for _______?
1. Search Engine Marketing*
2. Sales Even Method
3. Sales Even Organisation
4. None of these
10. What do you mean by Data Wave House?
1. A Godown
2. A shop selling computers
3. A Showroom
4. A system where data on customers is stored*

Q. Who said, "The consumar is not a moron. She is your wife"?

1) Martin Sorrel
2) Philips Kotlar
3) John Ogilvy
4) A. Padamsee

View Answer

Ans: 3

Q. Which of the following Bank is not a Public Sector Bank?

1) IDBI Bank
2) State Bank Of India
3) Bharatiya Mahila Bank
4) HDFC Bank

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Ans: 4
Q. If you have the option of buying a refrigerator with 1 star, 3 star, 5 star rating given by
BEE then which one you will prefer?

1) 3 star
2) 5 star
3) 1 star
4) Does not matter

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Ans: 2

Q. An increase in the quantity supplied suggests -

1) a rightward shift of the supply curve

2) a leftward shift of the supply curve
3) a movement up along the supply curve
4) a movement down along the supply curve

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Ans: 1

Q. Delivery Channel means

1) maternity wards
2) handing over the products to the buyers
3) places where products are made available to the buyers
4) All of these

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Ans: 3
Q. A situation of monopoly in the market refers to

1) One seller one buyer

2) Many seller one buyer
3) Many seller many buyer
4) One seller many buyer

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Ans: 4

Q. A good Brand can be built up by way of

1) Customer grievances
2) Break down of IT support
3) Old age
4) Consistent offering of good services

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Ans: 4
Q. The target market for Debit Cards is

1) All existing account-holders

2) All agriculturists
3) All DSAS
4) All vendors

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Ans: 1

Q. The competitive position of a company can be improved by

1) Increasing the selling price

2) Reducing the margin
3) Increasing the cost price
4) Ignoring competitors

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Ans: 2

Q. A Direct Selling Agent (DSA) is required to be adapt in ___________

1) Surrogate Marketing
2) Training Skills
3) Communication Skills
4) Market Research

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Ans: 3

Q. Effective Selling Skills depends on ______________

1) Number of language known to the DSA
2) Data on marketing staff
3) Information regarding IT market
4) Knowledge of related markets
Q. Value added services means

1) Low cost products

2) High cost products
3) Additional services for the same cost
4) Giving discounts

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Ans: 3

Q. Leads can be best sourced from _________

1) Foreign customers
2) Yellow pages
3) Dictionary
4) List of vendors

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Ans: 2