BCCA INSTITUTE OF MANAGEMENT YEAR2010-2011 TOPIC:-CASE STUDY ON CORPORRATE SOCIAL RESPONSIBILITY (BAJAJ ELECTRONICS)

PROF INCHARGE:-MR.S.NAIK HALL OF FAME FAIYAZ MORBIWALA29 FARHAN SHEKAI31

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INTRODUCTION
Bajaj Group is an Indian conglomerate founded by Jamnalal Bajaj in 1926, Mumbai. Bajaj Group is one of the oldest & largest conglomerates based in Mumbai, Maharashtra. The group comprises 34 companies & its flagship company Bajaj Auto is ranked as the world's fourth largest two & three wheeler manufacturer. Some of the notable companies are Bajaj Electricals, Mukand Ltd & Bajaj Hindusthan Ltd. Involvement in various industries that include automobiles (2 and 3 wheelers), home appliances, lighting, iron and steel, insurance, travel and finance. The Group is headed by Rahul Bajaj.

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LEADERSHIP
JAMNALAL BAJAJ (1889 - 1942) The Bajaj Group of Companies was founded by Jamnalal Bajaj. An astute businessman, Jamanalals foresight in picking the right business at the right time that generated phenomenal growth. However, his business interests were the means to a larger and holistic end. Very active during Indias freedom struggle, Jamanalal was a philanthropist who delighted in donating most of his wealth for worthy causes. From the beginning, Jamanalal was always more involved in social and philanthropic activities rather than business. He was a staunch follower of Mahatma Gandhi and had the rare distinction of being regarded by Gandhiji as his own protege. Jamanalal assisted in Gandhijis activities and was increasingly involved, and committed to, the Mahatmas programmes and Indias freedom struggle. KAMALNAYAN BAJAJ (1915 - 1972) Kamalnayan Bajaj, the eldest son of Jamanalal Bajaj, started shouldering family responsibilities from an early age. After completing his education from University of Cambridge, England, Kamalnayan returned to India to assist his father Jamanalal, both in business and in social service. Kamalnayan was a man of strict principles, which he never swerved from. He had earmarked a large portion of the income from his family business for public causes and social service programmes, the mantle of all of which he had inherited from his father. He always had a sense of a larger social mission, transcending the dictates of business and the bottom line. RAMKRISHNA BAJAJ (1924 - 1994) Ramkrishna Bajaj, the younger son of Jamanalal, took over after the demise of his elder brother Kamalnayan Bajaj in 1972. In addition to shouldering business responsibilities, Ramkrishnas
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energies were largely directed towards the social service and social welfare programmes of the Bajaj Group. He was of the firm conviction that he could make an impactful and meaningful contribution to the community through social work. RAHUL BAJAJ (1965 - Present) Rahul Bajaj, the Chairman and Managing Director of the Bajaj group, is one of India's renowned industrialists and is internationally respected for his business expertise and entrepreneurial character. Rahul Bajaj is the grandson of Jamanlal Bajaj, who founded the Bajaj Group. He completed his schooling from Cathedral, a school in Bombay. Then he further pursed his studies from St Stephen's College, Delhi and Harvard University, USA. He took over control of the Bajaj Group in 1965 and successfully established one of India's best companies.

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CORPORRATE SOCIAL RESPONSIBILITY

Bajaj Group is involved in a variety of welfare activities, which are carried out with the support of its companies and trusts.

Education Health Women Empowerment Self Reliance Rural Development Environment & Natural Resources

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EDUCATION
SHIKSHA MANDAL WARDHA

Shiksha mandal wardha was established in 1914 by Jamnalal Bajaj and Shri Shrikishandas Jajoo for educating the youth of India. This Mandal was a part of the national movement and received support for several national leaders including Mohandas Karamchand Gandhi. It was also the first institute in India to prepare text books and conduct examinations in Hindi and Marathi at the graduate level. Currently, the Mandal runs three commerce colleges (in Wardha, Nagpur & Jabalpur), a Science College and Agricultural and Rural Institute and a Polytechnic at Wardha.

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KAMALNAYAN BAJAJ SCHOOL

Kamalnayan Bajaj School location at Chinchwad was established in 1976. Initially it started off as a school providing education from Lower KG to grade 12 and in 2007 it also started running a junior college. JANKIDEVI BAJAJ INSTITUTE OF MANAGEMENT STUDIES

Jankidevi Bajaj Institute of Management Studies was established in August 1997. It is a Centre of Management Studies and the Postgraduate Department of Management Education of the S.N.D. T. Women's University. It offers a variety of full-time and part-time

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professional courses at Masters Level and postgraduate Diploma courses in management specifically for women. JAMNALAL BAJAJ INSTITUTE OF MANAGEMENT STUDIES

Jamnalal Bajaj Institute of Management Studies, setup by the University of Mumbai in collaboration with the Graduate School of Business, Stanford University. With a donation from the Jamnalal Bajaj Seva Trust, was established in 1965. It was the first to start a full-time 2 year Masters Programme in Management Studies (MMS) in India. Besides that, it offers various management courses for executives. The company enabled Education of eligible bright Backward students with the launch of a program that would help scheduled castes and scheduled tribes students achieve academic excellence and make them at par with those who can afford coaching for top institutes.

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HEALTH
KAMALNAYAN BAJAJ HOSPITAL

Kamalnayan Bajaj Hospital in Aurangabad was established in 1990 as a hospital and research center. Although it was relatively small when it started, it has soon grown into a very well equipped hospital with 225 beds, 60 full-time doctors and 150 staff, organ transplant center, well-equipped Cath Lab, In house medical grade Oxygen plant, Organ transplant centre, 2 Generators, In house sewage and Bio medical waste disposal plant, Guest house for relatives, Free bus service, Mobile hospital, Ambulance, 5 bed Casualty - 24 Hour Service, CT Scan, MRI, Mammography & Dept of radiation oncology and so on.

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THE BAJAJ-YCM HOSPITAL A.R.T CENTER FOR HIV/AIDS

The Bajaj-YCM Hospital A.R.T Center for HIV/Aids in Pimpri was established as a Public Private Partnership between Government of India- Ministry of Health and Family Welfare - National AIDS Control Organisation (NACO) and Confederation of Indian Industry (CII) to provide better healthcare facilities to Aids patients. Many dignitaries from Global Fund, WHO and such other organizations have visited the ART centre, which is the largest unit run by an industry under Public Private Partnership program. Apart from two doctors and six supporting medical staff, the ART centre has added audio-visual facilities for group counseling, as a result of which the ART centre registration has reached 3900 patients and the unit is recognized today as one of the best ART centers in the country.

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WOMEN EMPOWERMENT
Among others, one of the objectives of the Jankidevi Bajaj Gram Vikas Sanstha is to empower women and it has been doing so by training women in using improved technology for storage of food grains and initiating goat rearing projects owned and managed by women, emphasizing the importance of family planning particularly tubectomy operations and securing loans for women members for both consumption and income generation. IMC Ladies' Wing Jankidevi Bajaj Puraskar for Rural Entrepreneurship, which commemorates the birth centenary of the late Smt.Jankidevi Bajaj, is an award conferred for outstanding contribution of women working for rural development

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SELF RELIANCE
THE JAMNALAL BAJAJ SEVA TRUST

Soon after the demise of Jamnalalji in 1942, as per his wishes, the first charitable trust, Jamnalal Bajaj Seva Trust was established. With an initial corpus of Rs. 500,000, that was, Jamnalalji's entire share in the family wealth. Gandhiji himself drafted the Memorandum and Articles of Association of the trust and finalized its objectives. Initially, the trust assisted Sarvodaya workers and Gandhian constructive programmes. In 1960, at the suggestion of Acharya Vinoba Bhave, the trust purchased about 400 acres of land on the outskirts of Bangalore to establish an International Sarvodaya Centre-Vishwaneedam For promoting agriculture, dairy development, rural development and training local women and youth for self-employment.

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In 1961, the trust made a donation to the University of Mumbai for establishing the first management institute in Mumbai, the Jamnalar Bajaj Institute of Management Studies. The trust also looks after the maintenance of Bajajwadi at Wardha. This was a national guest house in the pre-independence days. At Jamnalalji's instance, Gandhiji came to stay in Wardha. Soon, Wardha became the centre of Gandhiji's constructive and political activities. Eminent national leaders from all over the country used to stay in Bajajwadi, whenever they would come to meet Gandhiji. Also, meetings of the Congress Working Committee were held here. The Bajajwadi today reverberates memories of that historic period of our freedom struggle. The trust has also been contributing its share to the promotion of arts and culture through the Kamalnayan Bajaj Hall and Art Gallery. Exhibitions, handicrafts display as well as corporate meetings, conferences and seminars are common activities inside the Kamalnayan Bajaj Hall. The art gallery is used to display the artistic works of painters and sculptors. The art gallery also provides an opportunity to budding artists to showcase their talents.

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THE INSTITUTE OF GANDHIAN STUDIES

The Institute of Gandhian Studies, established in 1987, promotes long-term and short-term study courses on Gandhian thoughts and methodology. The courses have attracted participation of students, youth and academicians from countries like the U.S., U.K., Germany, Holland, Norway and many Asian countries. In addition to the courses, the institute also organises seminars, consultative meets for Panchayat workers, special courses for women members of the Panchayats and trade union workers.

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RURAL DEVELOPMENT
The Bajaj Group carries on rural development and welfare activities through its different trusts and companies. Bajaj Auto, Hind lamps, Jankidevi Bajaj Gram Vikas Sanstha, Jamnalal Bajaj Foundation, Jamnalal Kaniram Bajaj Trust and Jamnalal Bajaj Seva Trust with funding partnership with CAPART, Khadi & Village Industries Commision, NEDA, respective State Governments and beneficiaries, all together undertake these rural development activities. In various areas likeWardha, Pune and Aurangabad districts of Maharashtra Villages surrounding Shikohabad in U.P. The Kashi-ka-bas village, birth place of Jamnalalji and some of the surrounding villages in Sikar district of Rajasthan In some of the villages adjoining Vishwaneedam, Bangalore These rural development activities are aimed at income generation, health, and sanitation, supply of pure drinking water, improved agricultural practices, horticulture, social forestry and waste-land reclamation as well as training youth for self-employment. Few villages are also being developed as models of rural development. In Wardha, the emphasis has been on construction and propagation of low-cost individual latrines. More than 10,000 latrines in more than 150 villages have been constructed in the Wardha district. A Sanitation Training Centre for training government officials and NGOs in all aspects of sanitation and a Sanitation Par displaying models of individual latrines have also been developed with financial support for UNICEF and Government of Maharashtra.

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In addition, various educational activities have been undertaken by the group. These include maintenance and running of Bal Sanskar Kendras and Balwadis, tailoring classes, literacy and hobby classes, training programmes for self-employment, study tours, motivational meetings, etc. Their other rural development activities include: Distribution of solar-lantern & solar cookers Installation of bio-gas plants Deepening and widening of wells and drinking water scheme Tree Plantation/ Horticulture / Kitchen Gardens Lift irrigation Veterinary services like insemination, vaccination and distribution of cattle feed Watershed development / Model Village Distribution of agricultural implements Centre of Child Labour Welfare

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ENVIRONMENT AND NATURAL RESOURCES

JANKIDEVI BAJAJ GRAM VIKAS SANSTHA This Sanstha, named after the Padmavibhushan late Jankidevi Bajaj,wife of late Shri Jamnalal Bajaj, was established in 1987. The main objective of this trust is to act as a catalyst for the participation of rural community in improving their quality of life, eliminating poverty, empowering women, development of human and natural resources, promoting ecological balance, etc. Presently this is done in 24 remote and backward villages in Khed and Maval talukas of Pune, Paithan and Gangapur talukas of Aurangabad. Activities undertaken by the trust and rural community include: Water conservation projects for improving agricultural productivity Construction of latrines Family size biogas plants Training women in using improved technology for storage of foodgrains Goat rearing projects owned and managed by women Vermiculture projects Improving agricultural implements in 11 villages Dairy development Family planning particularly tubectomy operations Polio immunisation campaigns Securing loans for women members for both consumption and income generation

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