4 P’s of Marketing

Isabella Osminer
 Product 1 - Drunk Elephant
Price: $57-$62
Promotion: Social Media, Sampling,
Magazines. Since it’s a popular product,
people on different social media platforms
use it, so it gets out to the public. In stores
that carry the product, you are able to sample
the product to figure out if you like it. The
main stores that carry the product usually
put it in promotional magazines.
Place: You can find it in beauty stores like
Ulta, and Sephora; the product is also
displayed online. Drunk Elephant has their
own website as well.
 Product 2 - Airpods
Price: $90-$100
Promotion: Magazines, TV Media, Sales
Promotion. Electronic magazines usually
promote airpods in holiday magazine.
Electronic companies will put an ad on TV
telling you how good they are. Usually in both
of these you will see them say what kind of
sale is happening with the product.
Place: Any retail store, electronics store, and a
website.
 Product 3 - Toyota Corolla
Price: $22,995 - $28,145
Promotion: Magazines, TV Media,
Billboard. Car magazines usually promote
cars all the time in magazines. Toyota will
put an ad on TV telling you how good the
car is. There are billboards around
highways promoting cars all the time too.
Place: In vehicle stores, and online
 Product 4 - Chick-Fil-A Sandwich
Price: $4.85 - $5.55
Promotion: TV Media, Billboard, Social
Media. Both TV media and social media
use ads during a show, or before a video
you’re about to watch on Youtube. On
highways you often see food billboards,
and Chick-Fil-A is one of them.
Place: In stores, and there’s a phone
number to call to do an online order,
which also works on their website.