(45) 10 YOUTUBE SHORTS HACKS | Unlocking Rapid Growth For Your Channel with Proven Tips & Tricks -

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https://www.youtube.com/watch?v=agC7mcC7WoQ

Transcript:

(00:00) these are the top 10 YouTube shorts tips that I've discovered by posting to YouTube shorts for
the past six months this video is not a YouTube shorts tutorial so we'll save that for another 10. and if
you stay to the end there'll be a bonus tip that'll guarantee that you'll know everything you need to
know about YouTube shorts we all know the basic YouTube shorts tips they need to be vertical videos 60
seconds or less it helps to have a niche and post consistently but what about other tips

(00:21) and strategies that you can use when you're posting your shorts videos so that they could see
more success and more results tip number one start with throwing spaghetti at the wall if you have
short form content on your Instagram or Tick Tock start repurposing that to YouTube shorts and
schedule it out to post every single day for the next 30 days this is what I did when I first started posting
to shorts because really this is going to get your foot in the door you'll really be able to test to see what
videos work well for you and

(00:47) your Niche and specifically what videos does YouTube shorts like to remove watermarks from
your Tick Tock videos you're going to go to snaptick.app and to remove watermarks from your Instagram
rails videos you're going to go to snap insta.app and then you could go back study your analytics for
those videos test to see what was the drop-off point which videos had the most watch time and start to
recreate the things that were working well tip number two when writing your YouTube shorts title the
first 30

(01:15) to 40 characters are the most important why is it the most important not because of an
algorithm thing but because of the viewer's perspective on desktop when scrolling through the home
page on YouTube the viewer only sees about the first 30 characters of your YouTube title versus on the
mobile app when the user is scrolling on their home page they will probably only see the first 40
characters of your title so really the first 30 to 40 characters is going to help you capture your scroller's
attention and get them to click through

(01:43) to your video tip number three put your call to action in the pinned comments of your video so
this is something that I learned the hard way I'm somebody that I do have a few call to actions in my
videos if you don't know what a call to action is it is basically when you tell somebody the next step for
how to engage with you you could say double tap this video comment below something that you want
to see next or comment any questions you have you could also say go to the link down below and
download this

(02:09) freebie take my free training so that's a call to action my mistake was I was putting call to action
links in the description but we're kind of monkeys trained by Tick Tock and when we're watching short
form videos naturally the audience will go to the comments to scroll through the comments so when
you put your call to action in the pinned comments of your YouTube shorts that's going to be one of the
first thing that somebody sees whereas if you put it in your description it's actually really

(02:34) hard to get to that place in really inconvenient for the nowadays trained user so I'm watching
YouTube short it comes up I click on it naturally I want to go to the comments because that's where the
fun is that's where we could engage with other people so your pinned comment is there if somebody
wanted to go to the description they would have to go out of their way click the three dots view
description and then the description will show up so putting all the goodness into your pinned comment
is the best way to go if you're somebody

(02:59) who is new to the YouTube platform or just starting to take YouTube a little bit seriously you
want to be a full-time Creator here on this platform then I have a free gift for you I created the ultimate
YouTube starter workbook this is more than 20 pages of goodness it teaches you how to set up your
account properly on YouTube it comes with an equipment checklist it also teaches you how to pick your
Niche pick content pillars even doing video topic research and there's a whole section on SEO training
how to find keywords and all

(03:28) the things that you definitely want to know when starting and growing a YouTube channel so if
that's something that sounds super helpful for you be sure to download the free workbook down below
it is my ultimate YouTube starter workbook yes completely for free and I'll be sure to put it in the PIN to
comment below tip number four something that worked really well for me when I threw my spaghetti at
the wall was using emojis in my titles so anytime I had an emoji that started the title it was like a money
tongue Emoji you know what I mean

(03:58) or like the mind-blowing Emoji anytime had an emoji at the beginning of my title those videos
had better click-through rates and better view times or watches than my other videos so I thought that
was something that was really interesting was incorporating emojis to a most storytell along with the
title of course if it has nothing to do with your video or nothing to do with the title then I wouldn't
recommend doing this or overusing it but because I had videos that were like three tips for making
money as a content creator I

(04:27) would start with the money sign or I had a video that was five hacks that'll blow your mind
obviously I'm gonna put the mind-blowing Emoji in the beginning so if you could story tell with emojis in
the title of your shorts videos that could be something that could help your click-through rate I also
want to mention this kind of ties into tip number one and the current tip we're talking about when I was
throwing spaghetti at the wall something that I noticed when studying my analytics was like my best
performing videos were my

(04:53) casual videos that I randomly picked up my phone and started recording on they were not my
professional videos like this my professional videos like this actually we're on the bottom level of the
performance they just did not perform very well so if you think like you need to have a fancy setup to
have successful shorts you are mistaken my top best performing shorts were ones that I did on my
phone out and about in my house like they weren't even this fancy schmancy thing so I just wanted to
leave you with that don't let lack of

(05:22) equipment or feeling like you don't have the right things stop you from creating shorts just start
tip number five desktop is key okay hear me out I know there are mixed opinions out there of success
for people who have like oh no I created my short on my phone and I posted it and it performed so well
versus people saying like oh I uploaded it on my desktop and it performed well for me when I studied
my analytics I've uploaded everything through desktop so I don't really have much comparison for I

(05:50) uploaded it on my phone versus desktop what I mean is whether you're using your phone or
you're uploading a video from your computer to YouTube finish the posting through your desktop so
we'll open up our YouTube app I'm going to hit create we're going to press create short hopefully it's not
my face cool and we're just gonna like record a random snippet perfect wow looks great next so you can
upload your shorts this way you can start to do it all here but instead of pressing upload short press

(06:25) save draft and then finish the posting on your desktop on desktop you have so many more
capabilities and functions that you could do to put your short at an advantage first things first if you
have a Chrome extension that's connected to tubebuddy or vid IQ your desktop is going to generate title
recommendations based off of SEO and keywords so you could really do a lot of keyword research
multitasking on your laptop and then plugging those in into your title you have the full description
option you also can do tags another thing that

(06:55) people Overlook is the category section making sure you're selecting the proper category of your
video so for my educational videos where I'm like here's three tips for making money I categorize that as
education and then when I do like lip syncing or funny voice over stuff that's not an educational video I
categorize that as entertainment and then you could also do people and Vlogs so making sure sure
you're categorizing your videos correctly before they're uploaded so they're pushed to the right

(07:21) people as for hashtags you can literally Google hashtag use policies on YouTube and there's a
whole policy section teaching you hey don't overuse the same hashtags over and over so take a look at
that for hashtag guidance and of course scheduling your short out again if you're doing the throw
spaghetti at the wall method and you have a bunch of videos to start scheduling it's so much easier to
batch do that task on a desktop versus your mobile phone if you're just uploading the short through

(07:48) your phone there's no option to add a description to your video so you wouldn't be able to put
hashtag you would have to put hashtags in the title which takes up room of character space and you
also won't be able to categorize your shorts correctly so there's just a few things that are missing from
the mobile phone option which is why I prefer to finish posting and scheduling on the desktop tip
number six while we're talking about the differences between posting through your phone versus
desktop there's something that I

(08:17) do want to touch on as of filming this video which I don't think this is going to happen for forever
but as of filming this video you can only select a thumbnail for your short via phone I know Millie you
just said desktop is the best but I can't even choose a thumbnail for my Sharon desktop oh my gosh it
was not always this way I used to be able to select thumbnails on desktop They removed it and then
they started bringing it back so that you have it on your phone and Rumor Has It They'll roll it back out
for desktop as well so they

(08:46) tried it they took it away they're bringing it back so I will say if you are curious for how to choose
a thumbnail what you're going to do is when you go to post your shorts you'll see on the top left there's
this little pen icon next to the video preview you clicked that and then you'll be able to scroll through the
video and choose what you want your thumbnail to be so that's how you choose a thumbnail with your
shorts videos the reason I added choosing a thumbnail for your shorts as

(09:14) like tip number six as an exciting thing a good thing is because this gives you as a Creator more of
an opportunity to get someone to click your video because there was a time where you couldn't choose
a thumbnail for your shorts and YouTube would Auto generate that for you and for me it would pick like
the worst moment of my short that wasn't even clickbaity wasn't even attention grabbing and YouTube's
reason for removing that feature was because in the shorts tab on the YouTube app people aren't seeing
the thumbnails they just

(09:41) scroll to the next video and video and video just like on Tick Tock but most people for me I don't
go to the shorts tab I need a short to capture my attention and then that's what gets me to the shorts
Tab and then I end up scrolling so having a thumbnail on your short can be extremely detrimental for
your click-through rate because that's what somebody's going to see on the home screen they're gonna
see like the title that says three ways to make money as a creator with that money emoji and then

(10:09) in the thumbnail you're like this and then there's like cash money falling all around you you
know what I mean so you're able to be a lot more creative with it just like you already are as a YouTuber
with your long-form videos creating thumbnails for those so it adds that creative freedom to the Creator
and gives us more of an opportunity to give our videos the best chance possible tip number seven using
Google Trends to figure out what's trending on YouTube so Google Trends is such a fun little trick

(10:37) in case you don't know Google owns YouTube so when you go to Google and you type Google
Trends there's a website specifically that shows you what is trending on Google right now Google Trends
literally shows you what searches are currently trending what people are looking for on the internet on
the interwebs and then that puts you at an advantage because you know what people are searching for
so then reverse engineer you're going to make videos on that topic so then the question is Millie how
does Google Trends help me

(11:05) because when you go to the explore section I think it's called explore section you can choose the
draw drop down and instead of searching Google specifically you can search YouTube so you can see
what trends and Search terms are currently happening on YouTube right now what are people actively
looking for on YouTube in the past seven days in the past 30 days in the past three months what I like to
do is I like to type in my Niche or my content pillars if I'm not seeing anything that's relevant to

(11:35) me so maybe I'll type in Tick Tock and then sure enough past three months the top search is Tick
Tock ban so what am I gonna do I'm gonna make a video on The Tick Tock ban so that is such an
opportunity for you to come up with cool content ideas and it doesn't have to be any fancy schmancy
long form video you're able to see a trend whip your phone out talk to the camera and make it right
then and there so that you could be fast adapting with the trends so you're welcome tip number eight
now that

(12:07) you know how to capture your Target's audience attention because you're using emojis every
once in a while your title within the first 30 to 40 characters your thumbnail is capturing their attention
you're doing proper content research so that you know it's trending so that you could get ranking on the
home page and search results so you know how to get in front of people's eyes you know how to
capture attention how do you keep the attention now that they've clicked your video tip number eight is

(12:31) to maintain the audience's viewer retention make sure they watch your video beginning to end
that's going to give your video the best chance at success and reaching more people how do you do that
make sure you're talking right away when the video happens if it's a voiceover there's an audio playing
something happens right away there is no awkward pause where you pressed record and now you're
gonna breathe and the first thing they hear is you going like no we don't want a millennial pause

(12:56) the millennial breath get right to it once they press the video you're yelling at them okay maybe
not yelling at them but there's something happening as soon as they watch your video or press your
video using closed captions is really important so you have the text popping up at the bottom mimicking
what you're saying and when you're doing closed captions a little tip is to only do a few words at a time
so instead of doing like a full-on sentence explaining what you're saying do two to three words

(13:20) popping up every two to three words that you say this is going to have the effect that your video
is moving at a really fast pace because their eyes are able to move fast pace with the words constantly
changing and having some sort of change happening consistently is going to keep them Watching Next
you have the seven second rule I like to do more like a five second rule where every five seconds
something is changing so instead of just talking to the camera and you're dead speech to text it's like
hey you

(13:46) said your intro hook now you're gonna do a green screen where you point to something now
you're going to go back to the camera and then back to the green screen like every five to seven seconds
the there's something visually changing about your video that keeps them watching and also show don't
tell so if you're talking about this whole experience or this whole story if you have b-roll to back up the
story that could play while you're talking or if you have screenshots that you could show

(14:10) behind you and like point with the green screen effect that's going to be super powerful utilizing
show don't tell more than just like sitting and talking to the camera is going to be super helpful so I guess
I kind of bled number eight to number nine number eight was keep the viewers attention start with a
strong hook capture their attention and then number nine is make sure they watch all the way to the
end so the best way to do that you can Loop your videos you can start with asking a question that you

(14:36) don't answer until like the last second or two of the video that's not to like do a false promise
but an example of that would be like maybe you're in the fashion Niche and you hold up like a pair of
skinny jeans and it's like how do you style skinny jeans when they're out of fashion so it starts with the
question how do you style skinny jeans when they're out of fashion and you're holding the skinny jeans
and instead of showing you styling the skinny jeans first you're going to start with the

(15:00) rest of the outfit so you have your skinny jeans not on yet they're like in the background hanging
or on the wall I don't know and you have your shirt you do your shirt you do your hat you do you get
your shoes out you have your pants and then you do it and then you style it all and at the very end it
shows the complete look so kind of leading people to the answer and then yeah that five to seven
second rule of like try to have something visually change every few seconds is going to help keep the
viewers attention and hopefully getting

(15:27) them to watch to the end and then finally don't tell somebody your video is ending don't say like
so make sure if you like this video give it a thumbs up and subscribe to my channel like that whole Spiel
is a spoiler alert as like hey video's over if anything keep that ending Spiel short saying something like
follow for more tips like really quick don't lead people into guessing hey videos over now I can scroll past
tip number 10 adapting to Trends now we already talked about the Google Trends

(15:56) hack that you can do which is a super fantastic way of adapting to Trends but there's also a
YouTube shorts Trend report that is created by YouTube themselves so if you sign up for YouTube's
shorts report then you'll be emailed twice a month with the latest updates to shorts any new features
that were released you'll also be emailed inspiration and even content ideas of what's currently trending
on shorts right now this is something that I personally love because we don't see a lot of platforms giving
its creators

(16:27) straight up answers so that they can see the most success that's why I love YouTube as a
platform is they're very transparent and helpful for helping creators have the best results so they have
their own email list you sign up for their Trend report and you'll be emailed twice a month to stay up to
date on the latest YouTube shorts Trends specifically now for the bonus tip that I promised you at the
beginning of this video bonus tip number 11 is to educate yourself I know I said this is going to

(16:52) guarantee you'll know everything you ever need to know about the YouTube shorts but trying
tips and tricks from watching a bunch of guru's videos is one way or you can like get your hands dirty roll
up your sleeves and get into it educate yourself from the source themselves so there's this playlist that
YouTube created fun fact this playlist YouTube created this teaches you everything you need to know
about shorts It's a playlist on YouTube of YouTube shorts from YouTube uploaded from other creators
they've put everything in one

(17:22) place so that you could scroll and find an answer to almost anything shirts related and that's
going to be like your YouTube FAQ resource any question that you have about shorts will probably be
found on that playlist so utilize that playlist to your advantage educate yourself and don't forget to
download My ultimate YouTube starter workbook this again is over 20 pages of goodness to help you
start a successful channel from the very beginning if you've made it this far and you're not already
(17:50) subscribed to my channel what are you even doing subscribe to the channel fun time around
here I post every week I give you the latest tips and tricks on YouTube Instagram and Tick Tock give this
video a thumbs up hug that subscribe button and turn on the Bell notification so you don't miss when I
post my next video I'll see you in the next one follow your joy bye