SOCIAL MEDIA

ANALYSIS

July 2023
 OBJECTIVES OF THE
SOCIAL MEDIA
ANALYSYS
Audience Insights: Gain a deeper understanding of the museum's social media audience
demographics, interests, and behaviors. This will help tailor content and engagement
strategies to better resonate with the target audience.
Competitor Benchmarking: Conduct a competitive analysis to benchmark HealthWorks! Kids
Museum's social media performance against similar institutions or children's museums.
Identify strengths, weaknesses, and opportunities for differentiation.

Future Objectives...
Performance Evaluation: Analyze the effectiveness of the museum's current social media
efforts. Measure key performance indicators (KPIs) such as engagement rates, reach,
impressions, and follower growth to assess the impact of content and campaigns.
Content Effectiveness: Evaluate the performance of different types of content (e.g., videos,
images, educational posts) to identify what resonates most with the audience. Use this
insight to refine content strategy and focus on creating high-performing content.
Campaign Analysis: Assess the success of past social media campaigns run by the
museum. Measure the outcomes of specific campaigns, including the increase in website
traffic, event attendance, and engagement levels. Use the findings to optimize future
campaigns.
 Parents and Guardians
One of the primary target audiences for
HealthWorks! Kids Museum's social media efforts.
They are responsible for making decisions about
family outings and educational activities.
Before we start, we have to
know our audience
Teachers and Educators

WHO Social media can be a valuable resource for

teachers and educators looking to plan field

THEY
trips or educational excursions for their
students.

ARE? Homeschooling Families

Social media content can be tailored to appeal
to homeschooling families seeking unique and
enriching educational experiences for their
children.
1-2
 Early Childhood Educators and Specialists

Social media content can also target

Before we start, we have to
know our audience
WHO
early childhood educators, specialists,
and researchers.
Local Businesses and Partners
We can also use social media to connect
with local businesses and potential

THEY partners who might be interested in

collaborating on events or promotions.

ARE? Local Community

Our social media presence can also target the
local community as a whole. By engaging with the
broader community, the museum can build
awareness, foster a sense of community pride, and
encourage visits from local families and tourists
2-2 alike.
IMPORTANT:
We must create and share different
content for each of our audiences.

It is like prescript a different medicine for

different symptoms :)
OUR
COMPETITION:
RESEARCH
Let´s find another places like us
 ST. LOUIS SCIENCE
CENTER

11960 Westline Industrial Dr ste. 355 St. Louis

www.littlemedicalschool.com/stlouis
https://www.facebook.com/lms.stlouis
117,000
What they do? Museum - Exhibitions 37,900
The Science Center is one of the only free nonprofit science museums in the country, and serves
more than one million people each year, making it one of the largest science centers in the U.S.
and abroad.

Summer camps In-school field trips 815

Corporate events Shows and exhibitions
Entrance fee Free
 LITTLE MEDICAL
SCHOOL ST. LOUIS

11960 Westline Industrial Dr ste. 355 St. Louis

www.littlemedicalschool.com/stlouis
https://www.facebook.com/lms.stlouis
539
What they do? Courses for kids
276
Through hands-on activities, role-play, and interactive demonstrations, children explore the
exciting world of healthcare at the Kids Museum. All programs are written by experienced
educators, board-certified physicians, and trained healthcare professionals. The classes are led by
a trained Little Medical School® Instructor. Children play "play-pretend" to be doctors, nurses, etc.
They partner with schools and institutions to offer their courses in a wider variety of locations

After school programs

Summer camps
Birthday parties
In-school field trips 261
Holiday / seasons day camp Corporate events
Evening and weekend classes Scout activities Entrance fee $100-500
 PLAY STREET
MUSEUM ST. LOUIS

1650 Beale Street #138 St. Charles

www.psmstlouis.com 11,000
https://www.facebook.com/psmstlouis

Mon-fri 09:00-17:00 hrs

19,100
What they do? Open Play
kids will have fun imagining and pretending in the town square or exploring the many interactive
exhibits and kids' activities in the educational play space. Inside the play place, there is a doctors
office, a nursery, a grocery shop and sensory activities, among others.

Birthday parties
Open play
59
Entrance fee $13+tax
 MYSEUM

283 Lamp and Lantern Vlg Town and Country, Misuri

https://stlmyseum.com/ 17,000
https://www.facebook.com/Myseum

All week 10:00-17:00 hrs

263
What they do? Open Play

Open play place dedicated to STEM activities for kids, there are
some activities related to health, and exhibitions vary.

Birthday parties
Open play
Field Trips
Entrance fee $13+tax
 CITY MUSEUM

750 North 16th St San Luis, Misuri

https://www.citymuseum.org/
https://www.facebook.com/citymuseum
286,000
All week 10:00-17:00 hrs
68,000
What they do? Open Play

Open play place dedicated to artisitic activities for kids, there are no
activities related to health (but they can be), and exhibitions vary.

Birthday parties
Open play
Exhibitions 391
Field Trips
Entrance fee $25+tax
WHO ARE
WE?
In social media
 Facebook Instagram LinkedIn Youtube
300,000

Social Media presence

8,900 200,000

700
100,000

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 Join as many Facebook groups
WHAT CAN as we can

WE DO? Research other social media

channels
Let´s improve our performance in
Social Media using simple, cost-
Make a stronger presence in
effective an easy strategies.
alternative social media
channels

Create content for everyone of

our target audiences

Make our visitors content

creators
REMEMBER
Invest in Social Media is a great
opportunity to reach newer and wider
audiences
THANK YOU!