Brand Identity

Guidelines
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M I S S ION
 f ty D el ig h
Cr a t s
oj ec t th at i s o n
pr st a p a s s i
p an de mi a r t e r i n g
t h e c. d d u

m ain missi
ur on
O ght s w it i s t
e li h ev t o c r a f
d e n d
i te of ou r r y t a s t e a
b ba
ked s .
goodie

3
4
V I S ION
 m ain visi
Our on
r d el ig ht i s a d
ou s t o s p r e
l ip pi ne a l l h e
Ph i s. o v e r t

n v is i on that
e e
W e l a s w t h e w e
fe e d e l i g h t
ba s
b e p a ss e k e o w e e t
l l d o u r s
wi n
cu s to m er s . t o o u r

5
ABOUT US
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Crafty Delights is a sweets
store based in Alfonso,
Cavite. We sell cookies,
pandesal, cone rolls,
cinnamon rolls, and many
more delights.

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 TABLE OF
CONTENTS
I. Mission..............2-3
II. Vision..............4-5
III. About Us...........6-7
IV. About the Logo....10-13
Logo Clearspace....11
Logo Dont’s.....12-13
V. Fonts..............14-15
VI. Color Palette.....16-17
VII. Mascots..........18-19
VIII. Application.....20-21
About the Logo

Eating our delicious

Delights is as easy as
using our logo. Simply
follow these simple rules
and reminders.

10
Logo Clearspace

The logo must at least be

0.25 inches on all sides
when used in printed
materials.

11
12
Logo Dont’s
 Don’t change
letter spacing

Don’t distort
the logo in
anyway

Don’t place the

logo against any
background that
doesn't create
contrast

Don’t change the

original solid
color with an 13
outline
FONTS

14
Cooper BT

AaBbCcDdEeFfGgHhIiJjKkLlMm
NnOoPpQqRrSsTtUuVvWwXx
YyZz

Cooper BT is our primary typeface. It

should be used for headings. It is also
the font of our logo.

Lucida Console

AaBbCcDdEeFfGgHhIiJjKkLlMm
NnOoPpQqRrSsTtUuVvWwXx
YyZz

Lucida Console is our secondary

typeface. It should be used for
the body of a text. 15
16
COLOR PALETTE
 Cotton Snow Sienna
Cherry Candy #a05430
#fef8fb
#f4205f
#febed4

We chose these delightful colors

to represent our brand. These
colors must be strictly used on

17 our promotion materials so that

our beloved customers can easily
identify our brand.
Mascots

18
 Bonbon
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Bonbon is known for his big
appetite. You can see him
with a big satisfied smile
whenever he stuffs his face
with our delights.
Hmmmm...watching him sure
does make everyone hungry!

Meet our delightful mascots.

They will be used to warmly
welcome our guests.

Sweetie
Sweetie is known for her
rosy smile. Just one look
at her and your heart will
ooze with delight. Surely,
your smile will be as
bright as hers when you see
her!
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APPLICATION
These are some sample
applications of how the
branding guidelines can be
used to create merchandise.

CRAFTY
DELIGHTS
Contact Info:

Information:

Contact Info:

Information:

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We’re delighted to
connect with you!
If you have any questions
about this guideline,
contact Gerald R. Mojica at
geraldrmojica31@gmai.com