Puja Campaign

For ‘SOLASTA’
Campaign Summary
Campaign Period September-30 – October 27

- Hindu customers will try to purchase products from the beginning of October
Consumer
- Muslim customers also interested about the new collections for their uses.
Behavior
- Customer prefer dresses which they can wear not only Puja but other times also

Objectives - Introduce new collection of Puja Products (Focus on Festival rather than Puja)
- Sales of festival focus dress to Hindu as well as other religion customers

Theme &
- Celebrate festival with the dresses which you can wear yearlong to celebrate your life
message of the
- We will communicate the Message: “Celebrate life with style”
campaign
Competitors visuals of Last Year:
Solasta Reference of Last Year:
Product Photos (Men's)
Product Photos (Womens)
Product Photos (Women's)
Photoshoot Concept: 01- Indoor Environment
Photoshoot Concept: 02- Outdoor Environment
Model Options:

Rehan Niki Mim Tahsan

(25K) (25K/30K) (150K) (200K)

*Kids model will be selected Separately

• Considering business situation & Feasibility we can go with general model
• Celebrity budget are tentative as changes time to time.
Marketing plan with Budget
Type of Marketing Tools Details QTY Amount
Store Inside Tapestry/POSM 2 PCS each Store 3200
Store Outside Banner/ Sticker 4 banner & 2 Stores 6240
Store Promotion Special Cutout Stand 2 Stores 7000
Leaflet for Stores /Catalogue 5000PCS 12500
SMS 10000 (Regular Customer) 4500
Facebook & Instagram Advertisement Post, Video & Carasoul 117600
Digital Marketing Video Advertising (Youtube) 0
Facebook Live of Collection highlighting Inhouse Management 0
OOH Billboard Narayanganj 25000
Photoshoot 284000
Creative
VideoShoot 25000
Development
Creative Design 0
Total 485040
Sales Target 4265959
Sales vs Budget 11%
*This budget may vary 10% +/-
• Photoshoot Budget can be decreased more depending on Location
• Budget head may changes keeping the total budget same.