OSGOOD- SCHRAMM

MODEL OF
COMMUNICATION
In 1954 Charles E. Osgood presented
the theory of meaning. Wilbur
Schramm changed this theory of
meaning into a model and after this
model became the Circular Model of
communication.
Osgood-Schramm Model of Communication

■ The Osgood-Schramm model of communication is a

communication theory. It is defined as a circular
model that shows that messages go in two
directions. It explains how we communicate with one
another, mainly through speech, writing, and
discourse
You haven’t talked to your best friend in a while so you decide to call her on your
drive home from work.
Field of Experience:
• Incorporate what is mutually understood between
the sender and receiver.
Sender: This is the person who encodes (converts) and sends the
message.
Message: This is the content being shared between the parties.
Receiver: This is the person who decodes (interprets) the message.
Semantic barriers: The backgrounds, beliefs, experiences, and
values that influence how the sender conveys a message and how
the receiver interprets it.
Thank you.