Market Entry Strategy Project

(MESP)
2 Market Entry Strategy Project Guide

Introduction

This project requires students to research a nation as a future market for a new video game system, the
M-box. The M-box competes against the video games of companies already in the market, such as Sony,
Nintendo, and Microsoft. The M-box can be played either at home or between players in an online,
interactive format. Working in teams, students will research and analyze a country, then recommend a
course of action to the producer of the M-box, MES-Sim Corporation.
 Market Entry Strategy Project Guide 3

Brief Overview

The project consists of a base component and three distinct add-on modules, each of which is described
below.

Base Module:
Market Intelligence Report
This first module results in a Market Intelligence Report (MIR) for the country in which the M-box
will be introduced. This report provides a broad overview on the country including its people,
economy, and infrastructure.

Add-on Modules:
Business Environment Analysis Report
This second module requires a Business Environment Analysis Report (BEAR) for the M-box in the
country being researched. It involves rating and evaluating key national characteristics that may affect
the marketing of the M-box.

Report on Opportunities for Market Entry

This optional module departs from the M-box. It requires a Report on Opportunities for Market Entry
(ROME) that identifies several import and export opportunities for the country being researched. Real
products and real firms must be chosen and a recommendation made.

Market Entry Strategy Analysis

This third module requires a Market Entry Strategy Analysis (MESA) for the M-box in the country
being researched. The strategy formulated must reflect conditions in the country and address a range
of issues such as entry mode, pricing, and promotion.

Depending on the module, students may need to answer fill-in-the-blank, factor rating, long-answer, and
essay-type questions. They may conduct research on several pre-selected online resources, access
additional online resources, or visit the campus library. Students will also have a special research tool
available at all times through a hotlink in the corner of each screen on the project Web site.
4 Market Entry Strategy Project Guide

Market Intelligence Report

(MIR)

Objective:
This first phase of the project requires each student team to develop a Market Intelligence Report
(MIR) for the country in which they will introduce the M-box. The MIR is a structured learning
experience that asks students to gather baseline data on the country for use in later project modules.

Requirements:
The students’ task is to complete several pages containing 67 fill-in-the-blank questions. Topics
examined include the target nation’s people, government, physical infrastructure, economy, and
technological infrastructure. Questions can be completed in a single sitting or over several sessions.
Students are able to type answers in directly or “cut and paste” them into position, and students are
encouraged to include the year of the data (if available).

Sources:
Answers to fill-in-the-blank questions are found by accessing a set of “Quick Research Links” on
each screen that lead to preselected online resources. The project presents each team with a
customized interface depending on their chosen country. This means that students clicking on a Quick
Research Link are taken directly to that country’s information page within the source. Students also
supply the source for each answer by selecting it from the following drop-down list:
1. CIA World Factbook
2. World Bank (Country Profile)
3. World Bank (ICT at a Glance)
4. Atlapedia Online
5. Information Please
6. Target nation’s e-Government Web site
 Market Entry Strategy Project Guide 5

Market Intelligence Report:

_______________________

Prepared by:
Team Members:
Student #1
Student #2
Student #3
Student #4

Prepared for:
DR. FAKHRUL ZAMAN BIN ABDULLAH
SULAIMAN ALRAJHI SCHOOL OF BUSINESS
 6 Market Entry Strategy Project Guide

Market Intelligence Report:

by Team

Basic Information:

The official national name of _______________

source: _______________

A citizen of ___________ is properly referred to as a(n) __________.

source:

Products or materials from _______________ are referred to as _____________ in origin.

source:

Demographics:

The population of _____________ is ______________

source:

The population of _______________ is growing at a rate of ________________

source:

The median age of the population of _____________ is ________________

source:

The age structure of ______________ is as follows:

________________

________________

________________

source:

The urban/rural composition of the population of ____________ is ________________.

source:

The population (in percent) that each ethnic group comprises in ___________ is:

_________________________________________________________________

source:

The major languages spoken in _____________ are: __________________________

 Market Entry Strategy Project Guide 7

source:

_____________ is the official language.

source:

The major religions of the country are:

___________________

source:

The life expectancy for residents of ____________ is ____________.

source:

The fertility rate for women in _____________ is ________________.

source:

The infant mortality rate of ______________is __________________.

source:

__________ percent of the population in _____________ lives below the poverty line.

source:

The educational attainment and literacy of adults (age 25 and older) are as follows:

_____________________________

_____________________________

source:

The total number of adults living with HIV/AIDS in ____________ is ____________.

source:
 8 Market Entry Strategy Project Guide

Government:

_______________ gained its independence from ________________.

source: __________________

The type of government in _____________ is ________________.

source: _________________

The current head of state of ____________ is ________________.

source: ________________

The official currency of ____________ is the _________________.

source: ___________________

Geography:

The geographic coordinates (latitude and longitude) of ____________ are .

source: _______________

The surface area of _____________ is _____________.

source: ____________

The population density (the number of people per square kilometer) of _____________ is

source: ____________

___________ shares borders with:

source: ___________

__________ has ________ of coastline.

source: ____________

The largest cities in ____________, by population, are:

_______________________________

source: ____________

The climate of __________ is_________________________________________

 Market Entry Strategy Project Guide 9

source: ____________

______________ of the land in ________________

source: _______________

Economics:

The Gross Domestic Product (GDP) of _________ is _______________________________________.

source: ____________

The Gross Domestic Product (GDP) of _______________ is growing at an annual rate of _________

source: _____________

The GDP per capita of ___________ is _____________________

source: ______________

The GDP of _____________ is drawn proportionately from:

source: ______________

The size of the available labor force in _______________

source: ______________

The labor force in ___________________:

____________

source: ___________

The inflation rate for consumer prices in ______________

source: _____________

The unemployment rate in _____________

source: ______________

The major trading partners of _____________

__________________________________________________

source: _________________

The total value of exports from _________________________________

source: ________________
 10 Market Entry Strategy Project Guide

The major exports of ________________ are:

__________________________________________________________

source: ____________________

The major imports of __________________ are:

____________________________________________________

source: ___________________________

The primary natural resources of _________________ are:

_________________________________________________________

source: _________________

The major industries of _______________ are:

__________________________________________________________

source: _________________

The major primary products made in ______________ are:

source: _________________

The external debt of _____________________

source: _________________

_____________ received ________________ in economic aid.

source: _________________

Physical Infrastructure:

There are a total of ___________ of roads and highways in ____________. Of these roadways,
_______________________ are paved and _______________ are unpaved.
source: ____________

There are a total of ___________________of railways in _________________.

source: ________________

There are a total of ____ airports in _________, with _____having paved runways and _____ having unpaved
runways.
source: __________

There are _________ of navigable waterways in __________

source: ____________

The port cities of _________ are:

source: __________
 Market Entry Strategy Project Guide 11

Communications Infrastructure:

There are _____ daily newspapers in ____________, with a circulation of __________.

source: _________

For every 1,000 people in __________, there are __________ radios and ___________ televisions.
source: __________

There are ______ AM radio stations and ________ FM radio stations in _________.
source: __________

There are _________ broadcast television stations in __________.

source: _____________

For every 1,000 people in _________, there are _________ telephone mainlines and _________ mobile
phones.
source: ___________

For every 1,000 people in _________, there are ___________ computers.

source: ______________

There are an estimated _____________ Internet users in __________.

source: _____________

There are _________ ISP’s, or Internet Service Providers, in ___________.

source: _____________

(_____) is the two-letter Internet country code for __________________.

source: ____________

More Information:

The URL of the e-government site for _________________________

source: _______________

The embassy for ______________ in the United States can be contacted at:
________________________________________

source: ______________
12 Market Entry Strategy Project Guide

Business Environment Analysis Report

(BEAR)

Objective:
This second phase of the project requires each team to create a Business Environment Analysis
Report (BEAR) for the country in which they will introduce the M-box. Students develop a detailed
report on the attractiveness of the country using a highly structured online framework.

Requirements:
Students’ first task for this module is to examine a series of country variables that may enhance or
detract from the success of their team’s marketing of the M-box. This involves rating 25 factors in 5
categories: (1) demographics, (2) government, (3) physical infrastructure, (4) economics, and (5)
communications infrastructure. Students rate these 25 factors on a sequence of Likert-type scales.
Each team must then justify its ratings by composing “talking points” on each variable, which can
later be used in presenting the report to the class. The final task is to make an overall assessment of
the potential market, and to forecast the future market outlook.

Sources:
Students can once again access the “Quick Research Links” as in the MIR, but are encouraged to seek
additional sources. Students are invited to consult the broad list of “Further Online Sources” provided
near the end of this MESP guide, and are also urged to locate additional sources.

Assigning/Grading:
After students finish the assigned tasks for this module, they can print or download a customized
BEAR report for grading purposes and for use in later modules. The BEAR module can be graded
objectively based on the completeness of the ratings, and subjectively as regards the quality of
students’: (1) justifications for each rating; (2) overall market assessment; and (3) future outlook.
Abridged versions of this module’s questions begin on the next page.
 Market Entry Strategy Project Guide 13

BEAR Module Questions:

In question #1 below, students are to rate each of the 25 variables (in five sets) listed on Likert-type
scales ranging from “Not at all adequate” to “Highly adequate.” After they rate the first set of five
variables (within “demographics,” for example), students are presented with question #2 below,
which asks them to justify their ratings of each variable. After students rate and justify all five sets of
five variables each, they will answer the four parts of question #3.

1. Your Analysis: Rate It

Listed below are five variables that may influence your marketing strategy in (country name). Please
click the radio button that reflects your team’s assessment of the adequacy of each item.

1.1. Demographics

Total Population
1 2 3 4 5
Not at all Slightly Some of it Adequate Highly
adequate adequate adequate adequate

Population Growth Rate

1 2 3 4 5
Not at all Slightly Some of it Adequate Highly
adequate adequate adequate adequate

Age Structure
1 2 3 4 5
Not at all Slightly Some of it Adequate Highly
adequate adequate adequate adequate

Middle Class Size

1 2 3 4 5
Not at all Slightly Some of it Adequate Highly
adequate adequate adequate adequate

Urban/Rural Composition
1 2 3 4 5
Not at all Slightly Some of it Adequate Highly
adequate adequate adequate adequate

1.2. Government
Government Stability
1 2 3 4 5
Not at all Slightly Some of it Adequate Highly
adequate adequate adequate adequate

Economic Freedom
1 2 3 4 5
Adequate
14 Market Entry Strategy Project Guide

Not at all Slightly Some of it Highly

adequate adequate adequate adequate

Openness to FDI
1 2 3 4 5
Not at all Slightly Some of it Adequate Highly
adequate adequate adequate adequate

Legal System
1 2 3 4 5
Not at all Slightly Some of it Adequate Highly
adequate adequate adequate adequate

Currency Convertibility
1 2 3 4 5
Not at all Slightly Some of it Adequate Highly
adequate adequate adequate adequate

1.3. Physical Infrastructure

Roads and Highways
1 2 3 4 5
Not at all Slightly Some of it Adequate Highly
adequate adequate adequate adequate

Railways
1 2 3 4 5
Not at all Slightly Some of it Adequate Highly
adequate adequate adequate adequate

Airports
1 2 3 4 5
Not at all Slightly Some of it Adequate Highly
adequate adequate adequate adequate

Navigable Waterways
1 2 3 4 5
Not at all Slightly Some of it Adequate Highly
adequate adequate adequate adequate

Ports
1 2 3 4 5
Not at all Slightly Some of it Adequate Highly
adequate adequate adequate adequate

1.4. Economics
GDP Growth Rate
1 2 3 4 5
Adequate
 Market Entry Strategy Project Guide 15

Not at all Slightly Some of it Highly

adequate adequate adequate adequate

Per Capita GDP

1 2 3 4 5
Not at all Slightly Some of it Adequate Highly
adequate adequate adequate adequate

Consumer Inflation Rate

1 2 3 4 5
Not at all Slightly Some of it Adequate Highly
adequate adequate adequate adequate

Trade as Share of GDP

1 2 3 4 5
Not at all Slightly Some of it Adequate Highly
adequate adequate adequate adequate

Potential Market
1 2 3 4 5
Not at all Slightly Some of it Adequate Highly
adequate adequate adequate adequate

1.5. Communications Infrastructure

Fixed Telephone Market
1 2 3 4 5
Not at all Slightly Some of it Adequate Highly
adequate adequate adequate adequate

Wireless Telephone Market

1 2 3 4 5
Not at all Slightly Some of it Adequate Highly
adequate adequate adequate adequate

PC Ownership
1 2 3 4 5
Not at all Slightly Some of it Adequate Highly
adequate adequate adequate adequate

Internet Users
1 2 3 4 5
Not at all Slightly Some of it Adequate Highly
adequate adequate adequate adequate

TV Ownership
1 2 3 4 5
Not at all Slightly Some of it Adequate Highly
adequate adequate adequate adequate
16 Market Entry Strategy Project Guide

2. Your Analysis: Explain the Ratings

Below are the five criteria presented earlier and your team’s rating of each. In the space provided
under “Talking Points,” please explain why your team gave each criterion the rating it did. For each
criterion, list at least three specific points drawn from your team’s evaluation. Describe the team’s
rationale in full and be prepared to defend each reason you list.

(See question #1 for individual variables for which students will justify their ratings)
2.1. Demographics
1
2
3

2.2. Government
1
2
3

2.3. Physical Infrastructure

1
2
3

2.4. Economics
1
2
3

2.5. Communications Infrastructure

1
2
3

3. Global Attractiveness Rating for the Country

Listed below are four questions regarding your team’s overall assessment of the country examined. In
the space provided under “Talking Points,” please provide your team’s answer to each question. Your
team should be prepared to defend each of its answers.

3.1. Holistic Assessment: Is your team satisfied with the overall “global attractiveness rating” for
your country? Given the chance, would your team change any portion of its analysis? Explain
your answers.

3.2. Key Factors to Watch: According to your team, what three key factors should companies
looking to do business in the country monitor? Explain your answer.

3.3. Short-Term Assessment: Does your team believe that the country’s business environment will
improve, worsen, or remain the same over the coming 12 months? Explain your answer.
 Market Entry Strategy Project Guide 17

3.4. Long-Term Assessment: Does your team believe that the country’s business environment will
improve, worsen, or remain the same over the coming decade? Explain your answer.
18 Market Entry Strategy Project Guide

Report on Opportunities for Market Entry

(ROME)

Objective:
This optional phase of the project departs from the M-box project and requires student teams to
develop a Report on Opportunities for Market Entry (ROME) for the country being researched.
Students build on knowledge gained from the earlier MIR and BEAR modules and get a taste of the
key issues involved in market entry decisions.

Requirements:
Students’ first task in this module is to identify two import opportunities into the country’s market,
and two export opportunities from the country to the world market. Teams must choose real products
of real companies and explain the rationale behind each selection. Students will then rank each of the
four opportunities from most to least appealing, and then justify their rankings.

Sources:
Students can once again access the “Quick Research Links” as in previous modules, but are
encouraged to seek additional sources. Students are invited to consult the broad list of “Further Online
Sources” provided near the end of this MESP guide, and are also urged to locate additional sources.

Assigning/Grading:
After students finish the assigned tasks for this module, they can print or download a customized
ROME report for grading purposes. For the most part, the ROME module is to be graded subjectively
based on students’: (1) creative selection of imports and exports; (2) ranking of opportunities and
recommendations; and (3) use of outside research materials.
 Market Entry Strategy Project Guide 19

ROME Module Questions:

1. Import Opportunity 1
Identify the first import opportunity in the country you are researching. Your selection must be a real
product of a real company, and must be useful and valued in the local market. Then, in the large text
box below, please explain the reasons why your team believes this product/firm opportunity will be
successful.

2. Import Opportunity 2
Identify the second import opportunity in the country you are researching. Your selection must be a
real product of a real company, and must be useful and valued in the local market. Then, in the large
text box below, please explain the reasons why your team believes this product/firm opportunity will
be successful.

3. Export Opportunity 1
20 Market Entry Strategy Project Guide

Identify the first export opportunity from the country you are researching to the world market. Your
selection must be a real product of a real company, and the product should have global appeal. Then,
in the large text box below, please explain the reasons why your team believes this product/firm
opportunity will be successful.

4. Export Opportunity 2
Identify the second export opportunity from the country you are researching to the world market.
Your selection must be a real product of a real company, and the product should have global appeal.
Then, in the large text box below, please explain the reasons why your team believes this product/firm
opportunity will be successful.
 Market Entry Strategy Project Guide 21

5. Ranking and Recommendation

In the “Ranking Summary” box below, rank each import and export opportunity that your team
identified in this report. Then, in the large text box below, please explain why your team ranked each
import and export opportunity the way it did in a recommendation to the MESP Corporation.
1
2
3
4

6. References
Please list the references consulted by your group in preparing this ROME Report. Please give all
references in proper APA (American Psychological Association) format.
22 Market Entry Strategy Project Guide

Market Entry Strategy Analysis

(MESA)

Objective:
This third phase of the project requires student teams to develop a Market Entry Strategy Analysis
(MESA) for the country in which they will introduce the M-box. The end result of this module should
be a report containing a strong managerial component that is theoretically actionable by management.

Requirements:
The students’ task is to apply critical thinking skills and creative abilities to formulate a fully-fledged
market entry strategy. They should incorporate knowledge gained from the earlier MIR and BEAR
modules, thereby adding depth to their proposed strategy. Specifically, students must complete a
series of detailed and complex questions on the country market they are researching.

Sources:
Students can once again access the “Quick Research Links” as in previous modules, but are
encouraged to seek additional sources. Students are invited to consult the broad list of “Further Online
Sources” provided near the end of this MESP guide, and are also urged to locate additional sources.

Assigning/Grading:
After students finish the assigned tasks for this module, they can print or download a customized
MESA report for grading purposes. For the most part, the MESA module is to be graded subjectively
based on students’: (1) market analyses and sales projections; (2) discussion of operations; (3) entry
mode analysis; (4) marketing campaign; (5) recommendations; and (6) use of outside research
materials. This module’s questions (exactly as they appear online) begin on the following page.
 Market Entry Strategy Project Guide 23

MESA Module Questions:

1. Challenges
Please gather the MIR and BEAR reports your team produced earlier. What do you see as the greatest
challenges for marketing the M-box in (country name) within each of the following categories?
● Demographics
● Government
● Physical infrastructure
● Economics
● Communications infrastructure

2. Target Market
Please define the target market for the M-box in (country name). Drawing on information contained
in the MIR and BEAR reports, what is your best estimate (in numbers of households) as to the total
potential market for video games in (country name)? Who do you think will be your main
competitors, and what products do they sell? Explain your answers.

3. Projected Sales
Please project total sales for the M-box in (country name) over each of the coming three years.
Incorporate these estimated retail price points in your projections:
● Base system: $100
● Accessories:
● Extra controllers: $30
● Online access kit: $50
● DVD player kit: $40
● Monthly rate for online multiplayer capability: $10/mo.
NOTE: Give projections in both U.S. dollars and the local currency based on current exchange rates
(many free Web-based currency converters are available).

4. Operations
Please discuss the operational concerns surrounding the introduction of the M-box in (country name).
Identify and examine as many practical issues, advantages, and disadvantages that may be associated
with each of the following activities:
● Engaging in local sales efforts
● Undertaking local manufacturing operations
● Management by personnel from home or host nation

Conduct each of the following activities as part of your analysis:

● Visit an online travel agency (such as Expedia or Travelocity) and calculate the cost of a
typical, three-night business trip to the capital city of (country name). At a minimum,
consider a round-trip airfare in coach class, a three-night hotel stay, a four-day rental car (if
available), token gifts for local contacts, and entertainment expenses.
● Access a shipping web site (such as UPS or FedEx) and calculate the cost of sending a
four-foot-square crate of M-boxes weighing 100 pounds to the capital city of (country name).
Price every available option, from the slowest to the quickest means of shipment.

5. Entry Modes
24 Market Entry Strategy Project Guide

Please consider the following list of entry modes for introducing the M-box in (country name). For
each viable option, identify its advantages and disadvantages. Recommend the most appropriate entry
mode for the M-box in (country name) at this time. Explain the reasons for your recommendation.
Exporting
Countertrade
Turnkey project
Management contract
Licensing
Franchising
Contract manufacturing
Joint venture

6. Marketing Campaign
Please outline a marketing campaign for launching the M-box in (country name). Estimate an
appropriate marketing budget and sketch an advertising campaign aimed at the target market you
defined earlier. Also, what media does your team recommend for marketing the M-box, and why?

7. Final Analysis
In your team’s final analysis, do you recommend that MESP Corporation market the M-box in
(country name) at this time? Please be unequivocal in your answer.

8. References
Please list the references consulted by your group in preparing this MESA Report. Please give all
references in proper APA (American Psychological Association) format.
 Market Entry Strategy Project Guide 25

Further Online Sources

Students will complete the MIR module by visiting the Web sites of several preselected online resources.
However, completing the BEAR, ROME, and MESA modules encourages students to use additional
online and offline information sources. Thus, students should feel free to visit the sources listed here.
Sources are divided into the following three categories:
● International Business News Sources
● Government and Non-Government Organizations
● Centers for International Business Education and Research (CIBER)

International Business News Sources:

ABC News (http://abcnews.go.com)

ABYZ News Links (http://www.abyznewslinks.com/)
Barrons (http://www.barrons.com/)
BBC (http://news.bbc.co.uk/)ABYZ News Links
Bloomberg (http://www.bloomberg.com/)
Business 2.0 (http://www.business2.com/)
Business Daily (http://www.businessdaily.com/)
Business Week Global Business (http://www.businessweek.com/globalbiz/index.html)
Business Wire (http://www.businesswire.com/)
Canada Newswire (http://www.newswire.ca/)
CBS news (http://cbsnews.com/)
Christian Science Monitor (http://www.csmonitor.com/)
CFO (http://www.cfo.com/cfo_home)
CIO (http://www.cio.com)
CNBC Business (http://www.msnbc.com/news/COM_Front.asp?ta=y)
C-NET (http://news.com.com/)
CNN (http://www.cnn.com)
CNNmoney (http://money.cnn.com/)
CNN Money International (http://money.cnn.com/news/international/)
ComputerWorld (http://www.computerworld.com/)
Drudge Report (http://www.drudgereport.com/)
The Economist (http://www.economist.com/)
The Economist Business (http://www.economist.com/business/)
Economist Intelligence Unit (http://www.eiu.com/)
European Internet News (EIN) News (http://www.europeaninternet.com/)
Fast Company (http://www.fastcompany.com/)
Finance Journal (http://www.topfinancialnews.com/)
Financial Times (http://news.ft.com/home/us/)
Forbes (http://www.forbes.com/)
Foreign Policy (http://www.foreignpolicy.com/)
Fortune (http://www.fortune.com/)
Fox News (http://www.foxnews.com/)
Global Trading (http://www.globaltrading.com/)
Globe and Mail (http://www.globeandmail.com/)
Inc. (http://www.inc.com/)
International Herald Tribune Business (http://www.iht.com/business.htm)
26 Market Entry Strategy Project Guide

Investor’s Business Daily (http://www.investors.com/)

Intl. Centre for Trade & Sustainable Development (http://www.ictsd.org/)
Kiplinger’s (http://www.kiplinger.com/)
Journal of Commerce (http://www.joc.com/)
Le Monde (http://www.lemonde.fr/)
London Times (http://www.timesonline.co.uk)
MSNBC News (http://www.msnbc.com/)
Multinational Monitor (http://www.essential.org/monitor/monitor.html)
News Now (http://www.newsnow.co.uk/)
Newsweek (http://www.msnbc.com/news/NW-front_Front.asp)
New York Times (http://www.nytimes.com/)
PR Newswire (http://www.prnewswire.com/)
Reuters (http://www.reuters.com)
Singapore Business Times (http://business-times.asia1.com.sg/home)
Smart Money (http://www.smartmoney.com)
Strategy & Business (http://www.strategy-business.com/)
TIME (http://www.time.com/)
UPI (http://www.upi.com)
US News (http://www.usnews.com/usnews/home.htm)
USA Today World News Stories (http://www.usatoday.com/news/world/nw1.htm)
WN Business (http://www.wnbusiness.com/)
Wall Street Journal (http://www.wsj.com)
Wired (http://www.wired.com/wired/current.html)
Yahoo Finance: International News (http://biz.yahoo.com/reports/world.html)
World Economist (http://www.worldeconomist.com/)
World Economic Forum Worldlink (http://www.worldlink.co.uk/)
World Press Review (http://www.worldpress.org/)
Yale Global Online (http://yaleglobal.yale.edu/)

Government and Non-Government Organizations:

U.S. Department of Commerce Basic Guide to Exporting

(www.unzco.com/basicguide/index.html)

U.S. Department of Commerce Export Portal

(www.export.gov)

Office of Trade and Industry Information, U.S. Department of Commerce

(http://tse.export.gov)

International Trade Centre (ITC) (UNCTAD/WTO)

(www.intracen.org)

United Nations Conference on Trade and Development (UNCTAD)

(www.unctad.org)

World Trade Organization (WTO)

(www.wto.org)
 Market Entry Strategy Project Guide 27

Organization for Economic Cooperation and Development (OECD)

(www.oecd.org)

Inter-American Development Bank

(www.iadb.org)

World Bank
(www.worldbank.org)

GlobalEDGE at Michigan State University

(http://globaledge.msu.edu/ibrd)

Centers for International Business Education and Research (CIBER):

University CIBER Website

Brigham Young University
http://marriottschool.byu.edu/gmc/
Duke University
http://faculty.fuqua.duke.edu/ciber/
Florida International University
http://www.fiu.edu/~ciber
Georgia Institute of Technology
http://www.ciber.gatech.edu/
Indiana University
http://www.kelley.indiana.edu/CIBER/
Michigan State University
http://ciber.msu.edu/
Purdue University
http://www.mgmt.purdue.edu/centers/ciber/
San Diego State University
http://www.sdsu.edu/ciber
Temple University
http://www.sbm.temple.edu/
Texas A&M University
http://cibs.tamu.edu/
The Ohio State University
http://fisher.osu.edu/international/ciber/
The University of Texas at Austin
http://www.mccombs.utexas.edu/ciber
Thunderbird
http://www.t-bird.edu/research/ciber/
UCLA
http://www.anderson.ucla.edu/research/ciber/
U. of Illinois at Champaign-Urbana
http://www.ciber.uiuc.edu
University of Connecticut
http://www.business.uconn.edu/CIBER
University of Kansas
http://www.business.ku.edu/kuciber
28 Market Entry Strategy Project Guide

University of Memphis
http://www.people.memphis.edu/~wangctr/
University of Michigan
http://www.umich.edu/~cibe/
University of North Carolina
http://www.ciber.unc.edu/
University of Pennsylvania
http://lauder.wharton.upenn.edu/ciber
University of Pittsburgh
http://ibc.katz.pitt.edu/
University of Southern California
http://www.marshall.usc.edu/web/CIBEAR.cfm?doc_id=90