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Usability Report Full1
Usability Report Full1
Abby Pruitt
Executive Summary
The usability test took place at my home on September 20, 2023. The
purpose of the test is to see how easy it is to navigate Chanel.com and see if
there is any difficulty when trying to purchase an item.
One participant was involved in the usability test. The session lasted
approximately 20 minutes. The participant believed that Chanel.com was
slightly hard to navigate. The participant does not typically visit high fashion
websites.
Methodology
Sessions
I recruited my mother as a participant as she typically browses the internet to
shop online. She also occasionally works on a website at her job, so she
knows what to look for in a good website.
After the last task was completed, I asked the partipant to rate the website
overall using a scale from 1 to 5, 1 being strongly disagree and 5 being
strongly agree. Some examples Include:
Ease of use
Satisfaction
Selection of items
Check out process.
Participants
The participant was tested on September 20, 2023. The participant works as
a manager of a production company specializing in laser cut items, stickers,
and more. She is constantly updating items on her website for her place of
work.
Evaluation Tasks/Scenarios
The test participant completed two tasks that I created. (see Attachment D
for complete test scenarios/tasks and each participant completed a self-
directed task (i.e., a task of their choice) :
Find a necklace in the Chanel number 5 collection.
Proceed to the process of checking out until you must type in payment
information.
Results
Task Completion Success Rate
My participant completed task one successfully. She also completed task two
successfully.
1 √ √
Success 1 1
Task Ratings
After the completion of each task, my participant rated the processes:
It was easy to locate the Chanel number 5 collection.
It was hard to access the specific necklace chosen.
The checkout process was simple.
The participant though that the checkout process was simple (rating=5)
Time on Task
The testing software recorded the time on task for each participant. Task one
was slightly more difficult for the participant than task two.
Task one required the participant to browse the Chanel.com website to find a
necklace for their mother in the Chanel number 5 collection. It took her 2
minutes and 25 seconds to complete this task.
Task two required the participant to proceed to the checkout process until
they reached the payment information. It took her 30 seconds to complete
this task.
For example:
Time on Task
P1
Task 1 2:25
Overall Metrics
Overall Ratings
After task session completion, participants rated the site for eight overall
measures. These measures include:
Locating jewelry collection
Accessing specific necklace to purchase
Checkout process
Navigation of website
Satisfaction
The participant strongly agreed that the checkout process was easy. She was
neutral regarding the selection of jewelry available. The participant disagreed
that the website was easy to navigate and find the collection needed.
Strongly Strongly
Disagree Neutral Agree
Disagree Agree
It was easy to find
the Chanel #5 1
Collection
It was hard to
access the specific 1
necklace I chose.
It was easy to
1
checkout my item.
It was easy to
navigate 1
Chanel.com
Satisfaction with
1
jewelry collection
Satisfaction with
1
checkout process
Satisfaction with
navigation of 1
Chanel.com
Liked Most
The following comments capture what the participants liked most:
Checkout process was simple.
Necklace selection was okay.
Recommendations
The recommendations section provides recommended changes and
justifications driven by the participant success rate, behaviors, and
comments. Each recommendation includes a severity rating. The following
recommendations will improve the overall ease of use and address the areas
where participants experienced problems or found the interface/information
architecture unclear.
Change Justification
Conclusion
Implementing the recommendations and continuing to work with users (i.e.,
real lay persons) will ensure a continued user-centered website.